KiN Brand Book

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Information about KiN Brand Book

Published on November 21, 2019

Author: LouisJoly

Source: slideshare.net

1. 1 COLLECTION BOOK 2009 R U S S I A N F E AT U R E S www.kingroup.ru

2. 2 Chairman of board of directors Armen EGANYAN Dear friends, Welcome to the new wide world of the KiN Group. Since its formation in the 1940s, the KiN Group has built a reputation based upon steadfast adhe- rence to tradition and the single-minded quest for quality at all levels. The people working with us – partners, clients and consumers around the world – and our world-class management are united in their respect for the cultural heritage of Russia. This respect for the past and dedication to the future have made KiN a highly respected standard-bearer for the Russian alcohol Industry. The purpose of this booklet is to introduce strangers to the past and the potential of KiN. We also want to alert old acquaintances to new developments within the group. The company now operates across four main product sectors: Cognacs, brandies, vodkas and nastoi- kas. These high-quality products straddle all price segments. The common element is a commitment to quality and strong brand personality, which are essential to standing out in a crowded market- place. Leveraging its strong Russian base, the KiN Group is now embarking on the next phase of its evolu- tion and plans to expand into the international marketplace. Our goal is to become the foremost marketer of Russian distilled products in international markets. This has inspired the creation of a new group motif and international positioning: ‘KiN, Russian alcohol designers since 1940. We do not trade brands, we create them.’ KiN is taking several steps to achieve this international expansion. One of these is the creation of a dedicated export company, Russian Premium Drinks Ltd This will feature: • an operational sales force for prospective markets, as well as sales support, providing assistance to our distributor network (promotions, local sales force training, customer relations management, etc) • a marketing team to monitor and define opportunities and conduct in-market brand-building • promotional budgets to support the brand launches in all priority markets • a unique partnership proposal to distributors for the creation of new alcohol brands, based on state-of-the-art market studies revealing potential niches in the markets. KiN is what you might call an ‘alcohol couturier’, able to create any type of beverage alcohol through its new market laboratory centre. To achieve this new strategy and realise our ambitions, we are looking for strong partners in most export markets. These potential partners would embrace KiN’s international view and be in a posi- tion to facilitate the company’s international expansion. This first international collection book has been created to introduce our Group, philosophy and major brands. Most importantly, this book aims to convey the passion behind KiN Group products and our commitment to carrying Russian refinement to the consumers of the world. Join us – Enjoy! Welcome to KiN ! Our soul is Russian Our values and standards are universal Our passion is beverage creation and development Our successes testify to the validity of our values. MOT DU PRESIDENT KiN Brand Book

3. 3 KIN GROUP: A LEADING PLAYER IN THE RUSSIAN MARKET KiN Brand Book The KiN Group is one of the leaders of the alcohol industry in Russia, and can lay claim to having the first national brand in the market. With a history dating back more than 70 years, KiN continues to develop year after year, strengthening its brand competitiveness and constantly innovating and setting new technical standards. Our long-term strategy is uninterrupted quality improvement. KiNownsseveralproductionfacilities,theprincipalonesbeingitshistoricMoscowfactory,which has long been a centre of brandy production, and Domaine des Broix, an estate with a century- old history, located in the best growth area of the Cognac region – Grande Champagne. Our management is a complex structure of organizational, industrial, financial and information businesses. The KiN Group invests substantial capital into materials and the technical development of all its divisions. As we place great emphasis on the quality of our products, KiN has developed a dedicated department: the Scientific Research Centre of Quality Control (SRCQC). This is a unique organization, due to both the high qualifications of the specialists it employs and the advanced technology it uses. KiN products are all natural, with no chemical preservatives or genetically modified elements. KiN’s Moscow factory has ecological certificates from the Ministry of Natural Resources of the Russian Federation – something to which no other liquor producer in Russia can lay claim. This diverse production capability enables KiN to participate at all the price segments in the categories in which it is involved. These include XO and Extra Cognac and three- and 10-year- old Russian brandies, as well as a full price spectrum of vodkas, bitters and sweet nastoikas. KiN has an estimated more than 22% share of the total bottled brandy beverage market in value terms. RUSSIAN BRANDY LEADER

4. 4 KiN GROUP: A LEADING PLAYER IN THE RUSSIAN MARKET KiN Brand Book The KiN brandy distillery Founded in 1940, the Moscow-based KiN grape brandy plant is the oldest part of the Group. In 1998, KiN was the first Russian producer to begin importing brandy from France for blending and bottling. This was a revolution in the Russian brandy market, as it led to a significant improvement in quality and, within three years, KiN had become leader of the brandy category in the market. KiN’s policy of always choosing the best raw materials and combining them with its own technical know-how in brandy production proved a winning formula. Brandies manufactured by KiN share similar organoleptic characteristics to French products, albeit tailored for the Russian palate. Importantly, they are suitable for the key consumer usage occasion, the Russian feast. Equally critical, these brandy products are also accessible to Russian consumers who have limited purchasing power. And it is this price-to-quality ratio that is one of the keys to the company’s success in the brandy category. KiN’sbrandysalesreached1.5mcasesin2005andthecompany has a brandy storage capacity of 9.5 million liters. Winery Domaine des Broix In 2004, KiN was the first Russian group to acquire a French winery (vineyards and production facilities) in the Cognac region. Domaine des Broix has a century-old history, and is situated in Grande Champagne, which is widely viewed as the premier growing region in Cognac. Together with the vineyards, the domain includes an ancient estate, equipment for grape processing, Cognac storehouses and valuable Cognac inventories. The vineyards are mostly planted with the Ugni Blanc grape, acknowledged to be the best variety for Cognac spirit production. The KiN Group owns 36 hectares of vineyards and is among the 200 largest wineries in the Cognac region. In the near future, KiN plans to increase the producing vineyard area to 80 hectares. In 2008, KiN launched a number of Domaine des Broix’s Cognac brands on to the Russian market – Vieille Ville XO, Vieille Ville Extra, and the very exclusive ‘single vineyard’ Cognac L'Oeuvre, which is produced from grapes, harvested and grown in the single domain – the highest expression of the art of Cognac-making. KiN vodka production KiN vodka production dates back to 1990, when it introduced a range including the Russkaya and Vecherka trademarks. At the end of 1998, the company launched the premium-positioned Matrioshka vodka. And in 2006, KiN launched two new vodkas – Katyusha and Vecherniy Arbat. KiN’s vodka production is based on traditional methods using strong alcohol and natural ingredients, while also incorporating modern purification and filtration technologies. KiN vodkas are known for their balanced structure, attributable to the mineral- rich water initially used in the production process, followed by triple filtration conducted through silver filters, which lend the vodka an additional softness and velvetiness. KiN vodkas are now beginning to pick up plaudits internationally. Matrioshka, for instance, is the only Russian vodka presented at the World Cocktail Competition (WCC), organized by the International Bartenders Association and held in different locations each year.

5. 5 KiN GROUP: A LEADING PLAYER IN THE RUSSIAN MARKET KiN Brand Book Scientific Research: Centre of Quality Control Scientific Research: Centre of Quality Control (центр кон- троля качества) The KiN Group places top priority on the quality of its products and has an entire scientific research centre to support that mission. Our Scientific Research Centre of Quality Control (SRCQC) is certified according to GOST R ISO 9001, one of the highest level of certification in Russia. This centre is unique, thanks to its advanced technology and the expertise and skill of its technicians. The company’s Quality Management System (QMS) is the centerpiece of this quest for quality. QMS is a series of quality parameters and controls at all stages of production – from the analysis of raw materials right the way through to product delivery to the consumer. The SRCQC comprises four laboratories: physical and chemical; microbiological; technical control; and sensory. These facilities enable the supervision of technologies at all stages of production. The SRCQC also features cutting-edge equipment, allowing researchers to investigate and study reagents right up to nuclear level. The physical and chemical laboratory controls the quantitative and qualitative structure of raw materials, half- finished products and finished goods. The microbiological laboratory conducts research on the quality of the raw materials arriving at the factory, as well as half-finished products and final products, using stability and microbiological indicators. It controls the sanitary conditions of technical equipment and monitors factory communications. The technical control laboratory conducts quality tests on auxiliary materials and packaging arriving at the factory. It also monitors the storage process. The sensory laboratory studies the organoleptic characteristics of the beverages produced, supplementing existing expert opinions. After all, KiN Group products are created, first and foremost, for people. Experts in the beverage alcohol market take part in the research. Editors of specialized magazines, restaurateurs, bartenders, hoteliers and business partners taste the beverages and give their opinion on new products in the KiN Group. This multi-stage quality control system guarantees that products not only achieve high taste characteristics, but also conform to the strictest standards of safety.

6. 6 KiN, THE ALCOHOL COUTURIER KiN Brand Book A strong and unique positioning Some major multinational spirits firms have become brands dealers, buying emerging brands from small innovative companies and selling off their tired, so-called ‘tail-end’ brands. Now, these big groups can scarcely be differentiated, one from another. KiN Group is different, in that it does not trade brands, but creates them. KiN not only produces alcohol brands, it tailors them – in much the same way as a couturier designs fashion. We select the best spirits and blend them in the most sophisticated way, using our historical know-how, our team’s skills and the latest technology. The Art of Making Brandy From the grape to the barrel, the brandy-making process is one of the most complex and delicate among all alcohol products. To source the best grapes, we take into account the quality of soils, the climate, and the harvest. And our production process must also take into consideration the grapes themselves. The distillation process involves unique technical skills in choosing the right ‘cut’ – i.e. the perfect balance between what to extract from the grape (its essence) and what to leave aside. The ageing process carefully matures the spirit to its optimum flavor, with a tailor-made process for each batch of spirit. Finally, the ultimate art of blending takes thousands of batches and creates the most palatable combination – then repeats this same formula every year. Because brandy-making embraces techniques that could be used for making any other alcohol product, KiN is not only a master blender of brandy, but is also able to create any type of alcohol product. A unique treatment of natural flavours As befits a company originally dedicated to the production of fruit juices and flavored soft drinks, KiN’s skill lies in extracting and blending natural aromas and this unique feature also provides the group with a competitive advantage over the vast majority of alcohol producers worldwide. This process is used for creating all the flavors in our vodkas and brandies, which are also used to create original styles of drinks, such as nastoikas (tinctures). With almost 70 years’ experience in developing these flavor techniques, we now possess the highest skills, the best sources – including berries from throughout Russia, wazabi from China, pepper from Mexico etc – and the best maceration equipment. A laboratory for consumer study Since 2004 we have added a scientific approach to our product development by using the most modern techniques to study consumer tastes. Regular consumer sample studies in our laboratory enable us to identify the organoleptic parameters of any kind of drink. By charting these parameters, we can adjust our original blends and recipes. It also allows us to spot potential niches in a market by analyzing the weaknesses of the existing players in a category. With this knowledge at our disposal, we can offer distributors worldwide the potential to create new brands specifically tailored for their markets.

7. 7 Renowned designer Philippe Seys Last, but not least, we have another treasure that epitomizes our strength–theworkofPhilippeSeys,oneofthemostfamousFrench designers, especially in the field of alcohol products. Philippe is the designer responsible for world-know award-winning products. He now exclusively provides his creative services to the KiN Group. Philippe is evaluating and, where necessary, redesigning every brand in the KiN portfolio. He brings to his work the eye and sensibility of a French couturier and, every year, he adds a fresh angle to the way our products are displayed. The philosophy supports the talents In keeping with its premium philosophy and alcohol couturier identity, KiN Group’s promotional policy is mainly focused on supporting artistic talent across many fields. For example, major events supported in the past include: • The ‘Cognac is Music’ series, held in Moscow and in the Cognac region in 2007 and 2008, in collaboration with musicians such as world-famous viola player Yuri Bashmet and piano player Denis Matsuev. • The Chamber Night, devoted to a return to Russian values, held in April 2008 amid the beauty of the Pushkin Museum. • ‘Russian Parties’, hosted at Domaine des Broix for the company’s closest friends and partners. • ‘New Names of Russia’, a young musicians’ competition and another sponsorship consistent with the company’s patronage of the arts. KiN Group has also been cooperating with the Russian Silhouette charitable foundation for more than five years, which aims to help young talented designers and couturiers. Andthecompanyinitiatesothersociallysignificantprojectsamong artists and designers, one of the most recent being a competition among designers, entitled ‘Know Your Limits’. Another event saw both professional designers and celebrities participate in a most original competition ‘Avenue of Stellar Trees’ aimed at creating a modern vision of art design in a park area. KiN also supported young and promising Russian designers – Asya Kogel, Max Chernitsov, Alekc and Vida A & V – during Russian Fashion Week (RFW) and backs creative exhibitions by Russian artists, whose masterpieces are revered by state and private museums, galleries and collectors worldwide. Most of them have become classics of the avant-garde trends of Russian contemporary art. Finally, the KiN Group is a partner of a great number of jazz festivals. KiN, THE ALCOHOL COUTURIER KiN Brand Book

8. 8 CognacCOGNAC

9. 9 KiN’s passion for COGNAC In 2004, the KiN Group, the main Russian importer of French spirits, became the first Russian producer to acquire a winery in the Cognac region, Domaine des Broix. This was a logical extension of KiN’s long-running cooperation with Cognac master distillers and its importation of French bulk spirits to Russia. After four years of patient work and research, KiN Group recently launched two different brands produced at Domaine des Broix, each with a strong and individual identity. L’Oeuvre is the highest expression of an authentic masterpiece in Cognac-making. honoring the true French tradition. Vieille Ville is a premium range of Cognac, manufactured according to strictest French traditions but composed with Russian soul and personality. A FRENCH COGNAC MUSEUM in Moscow As an expression of this cultural bridge between France and Russia, the KiN Group has created a Museum of Cognac History in Moscow. The museum was designed by famous French designer Philippe Seys and inspired by a typical winemaker’s Charentes house from the Cognac region of France. Through a series of displays, the museum recreates the Cognac production process, from vine to bottling. Highlights include a Charentes ‘alembic’ (or distillation still), dating back to 1900. Tutorial tastings are also featured. KiN COGNAC COLLECTION KiN Brand Book

10. 10 KiN COGNAC COLLECTION KiN Brand Book

11. 11 KiN COGNAC COLLECTION KiN Brand Book Following its move into the Cognac region in 2004, KiN’s Russian and French winemakers set about the laborious process of blending and tasting hundreds of different combinations of Cognac. This also involved collaboration with and input from leading Cognac experts, sommeliers, restaurateurs and wine magazine editors. The end product was L’Oeuvre, which was released in 2008. A single-vineyard Cognac, L’Oeuvre is blended from 14 spirits, aged between 11 and 20 years, all originating from the single Domaine des Broix estate. The super-premium positioned L’Oeuvre is a very limited- edition Cognac. Its target audience is self-sufficient, educated and successful consumers with a sophisticated sense of taste. Well-known French designer and KiN art director Philippe Seys developed the bottle design and packaging, while the product’s name – L’Oeuvre – is translated from the French for ‘work of art’. Consistent with that art theme, the bottle is presented in a gold frame. Tasting Notes Cognac L’Oeuvre is intense and smooth. Its aroma and taste are a rich bouquet of fruit and floral tones: the softness and strength of apple, quince, prunes, oak and spice are balanced by tender vanilla and cream-chocolate notes. L’Oeuvre possesses all the characteristics of the old noble Cognacs. Bottle Proof Size of the bottle Package Quantity in the package Size of the package Souvenir package Size of the souvenir package 0,7 L 80° 60х150,5х217mm Carton box 6 pcs 490х240х295 mm Box 76х224х278 mm Product information L’Oeuvre Grande Champagne - 0,7 L L’OEUVRE Cognac

12. 12 L’OEUVRE – PROMOTIONAL ACTIVITY Exhibitions Participation in Russian and international exhibitions including: Prodexpo, Wine and Beverages, Lenexpo and SIAL. Events Music plays a special role at Domaine des Broix and highlights the refinement and creative philosophy of the KiN Group. There is a tradition in the winery that music is played in the vineyard before the harvest, with concertos performed by famous Russian artists such as pianist Denis Matsuev. The theory is that this music gives the vineyard special energy and distinguishes it from other houses. The first presentation of L’Oeuvre cognac for restaurateurs and hoteliers of Russia was the project presentation “Golden loge of Domaine des Broix”. This project is aimed at well-to-do people and offers organization of “Golden loge of Domaine des Broix” at all VIP halls of the country with L’Oeuvre cognac. For example: at premieres of the Bolshoi theatre, Madonna’s concert and so on. The company launched L’Oeuvre through a series of concertos at theDomainedesBroixvineyardsandinRussia.Thisincludedballet compositions from Andris Liepa, famous Russian choreographer and producer, starring Ilse Liepa, famous Russian ballet dancer. These were accompanied by the presentation of a collection of jewels, created especially for the launch of L’Oeuvre. KiN Brand Book

13. 13 Jewels of Domaine des Broix Showcases samples Artworks Key-ring GlassGift CD with tuning fork Booklets L’OEUVRE – POS MATERIALS KiN Brand Book

14. 14 KiN COGNAC COLLECTION KiN Brand Book

15. 15 KiN COGNAC COLLECTION KiN Brand Book Blend The Vieille Ville XO blend is a combination of 12 different spirits, the youngest being 12 years old. This Cognac blends eaux-de-vie made from grapes grown in Grande Champagne (including the Domaine des Broix spirits), Petite Champagne and Borderies. Following the acquisition of its French winery Domaine des Broix in 2004, KiN had an opportunity to extend its brandy range with new super-premium offerings. The company launched Vieille Ville (Old Town) XO and Vieille Ville Extra. The winemakers at Domaine des Broix aimed to create an authentic Cognac, but also not lose sight of what might appeal to Russian consumers. The range of Vieille Ville Cognacs is targeted at aspirational over-30s professionals – people who have become accustomed to the taste of success and can now afford to acquaint themselves with an expensive Cognac, created especially for them. Renowned French designer Philippe Seys, art director of the KiN Group, created the original design of the label and the souvenir packaging. Tasting Notes The aroma of Vieille Ville XO is exquisite, featuring bright floral-honey notes and noble oak wood tones. Shades of raisin and dried prunes and the distinctive taste of oak wood, chocolate and vanilla nuances make the after-taste of this mellowed Cognac long and complex. Bottle Proof Size of the bottle Package Quantity in the package Size of the package Souvenir package Size of the souvenir package 0,5 L 80° 67,5х296mm Carton box 6 pcs 270х190х335 mm Box 80х80х320 mm Bottle Proof Size of the bottle Package Quantity in the package Size of the package Souvenir package Size of the souvenir package 0,7 L 80° 75,9х335 mm Carton box 6 pcs 370х300х205 mm Box 90х90х355mm Vieille Ville XO - 0,5 LVieille Ville XO - 0,7 L Product informationProduct information Vieille Ville Cognac XO

16. 16 KiN COGNAC COLLECTION KiN Brand Book

17. 17 KiN COGNAC COLLECTION KiN Brand Book Blend Vieille Ville Extra consists of 15 spirits, the youngest being 12 years old. This Cognac blends eaux-de-vie made from grapes grown in Grande Champagne (including the Domaine des Broix spirits), Petite Champagne and Borderies. Following the acquisition of its French winery Domaine des Broix in 2004, KiN had an opportunity to extend its brandy range with new super-premium offerings. The company launched Vieille Ville (Old Town) XO and Vieille Ville Extra. The winemakers at Domaine des Broix aimed to create an authentic Cognac, but also not lose sight of what might appeal to Russian consumers. The range of Vieille Ville Cognacs is targeted at aspirational over-30s professionals – people who have become accustomed to the taste of success and can now afford to acquaint themselves with an expensive Cognac, created especially for them. Renowned French designer Philippe Seys, art director of the KiN Group, created the original design of the label and the souvenir packaging. Tasting Notes Elegant and harmonious with fruity tones discernible in the taste and aroma. Unostentatious vanilla tones intertwine with airy flower aromas of violet, forget-me-not and iris and even daisy. The bright tones of old Cognac are combined with a light after-taste of vanilla-chocolate and delicate floral notes. Bottle Proof Size of the bottle Package Quantity in the package Size of the package Souvenir package Size of the souvenir package 0,5 L 80° 66,9х304 mm Carton box 6 pcs 230х290х340 mm Box 90х90х315 mm Bottle Proof Size of the bottle Package Quantity in the package Size of the package Souvenir package Size of the souvenir package 0,7 L 80° 74,5х339,5 mm Carton box 6 pcs 315х265х380 mm Box 100х100х315 mm Vieille Ville EXTRA, 0,5 LVieille Ville EXTRA, 0,7L Product informationProduct information Vieille Ville Cognac EXTRA

18. 18 VIEILLE VILLE – PROMOTIONAL ACTIVITY Trade shows Participation in Russian and international exhibitions including: Prodexpo, Wine and Beverages, Lenexpo and SIAL. Russian parties at Domaine des Broix vineyards As with L'Oeuvre, the Vieille Ville Cognac collection also benefits from the Domaine des Broix tradition of Russian musical events. The worldwide renowned viola Yury Bashmet kindly agreed to inaugurate this tradition, giving a concert named “XO under the open sky”. KiN Brand Book Russian liquor com- mentator Erkin Tuz- moukhamedov says: “I like Vieille Ville Extra Co- gnac. It has a pleasant juicy tartness. It is bright with a complicated aroma and an interesting gustatory effect – it pricks your tongue so that you salivate immediately. It is a classic digestive. What else do you need to digest a meal? I would not even smoke a cigar with this Co- gnac, as it is absolutely self-sufficient. “However, a cigar would go perfectly well with a Cognac such as Vieille Ville XO. All the tastes and aromas in a cigar Cognac should be simple and bright. Both sharp and strong cigars will suit this Cognac perfectly well.”

19. 19 VIEILLE VILLE – POS MATERIALS KiN Brand Book Gift bottle Booklet Glass ArtworksSamples of showcases

20. 20 BrandyBRANDY

21. 21 The Kin brandy portfolio has a well-deserved reputation within Russia for its high quality. This is attributable to KiN’s decision in 1998 to begin importing of the best brandy eaux-de-vie in the world (from France). KiN then applied its own know-how and blending skills to create unique brandies. That same year, it launched Moskovsky and, a year later, the super-premium Stary Gorod (Old Town) brandy. Importing bulk French brandy and tailoring it for the Russian palate proved a winning formula and, by 2005, Moskovsky was a million-case brand. Thisgrowthwasunderpinnedbyimprovingqualityandtechnicalskills.In2004,KiNinaugurated its Scientific Research Centre of Quality Control (SRCQC), featuring a new market laboratory centre, which conducts research into consumer preferences. These improvements provided the backdrop for the growing popularity of KiN brandies, which, in turn, led to it becoming the leader of the brandy category in Russia. The new centre also heralded new product creations, such as premium-positioned Kinovsky brandy in 2005, which is now the group’s fastest-growing product, selling 422,000 cases in 2008. Building upon that success in Russia, KiN is now set to expand internationally. The group is offering its prospective international partners a coherent collection of its best brandies. These include: Stary Gorod: The group’s super-premium brandy is blended from high-quality French eaux-de-vie and is aged in oak barrels. The production techniques used are a combination of classical French Cognac production methods combined with KiN’s long experience, derived from half a century of brandy production. Stary Gorod is particularly well-suited to after-dinner consumption and is a popular accompaniment to Russian feasts. Stary Gorod is popular with sophisticated, fashionable and independent consumers. Stary Gorod has recently been redesigned, and the price increased. The updated collection of Stary Gorod brandies, aged for 5, 8 and 10 years, defy the conventional wisdom that a prestigious and elegant product can only be a western one. A. Bergerac: This distinguished premium brandy brand is a favourite in the refined Saint- Petersburg region. A. Bergerac is also produced by blending spirit from France and is aged in oak barrels in line with the classical techniques of Cognac-making. KiNovsky: this trendy premium-positioned brandy has been an enormous hit since its introduction in 2005. As with KiN’s other high-end offerings, KiNovsky is based on the combination of high-quality French eaux-de-vie and a melding of classical French and Russian production methods. ECOLOGICAL CHARACTERISTICS All KiN brandies hold Ecological Certificates from the International Ecological Fund, confirming their naturalness, absence of chemical preservatives and genetically modified organisms of a phytogenesis. KiN BRANDY COLLECTION KiN Brand Book

22. 22 BRANDY KiN BRANDY COLLECTION KiN Brand Book

23. 23 Stary Gorod brandy is blended from 100% French wine spirits (Cognac region) double distillated according to the original cognac tradition and aged in oak barrels. Tasting Notes The color is rich amber. The aroma is captivating, charming and mysterious. The taste is clearly expressed with vanilla- chocolate and dried fruit tones, with a long after-taste. Bottle Proof Size of the bottle Package Quantity in the package Size of the package 0,1 L 80° 70х139 mm Carton box 60 pcs 440х292х155 mm Stary Gorod 5 year-old - 0,1 L Product information Bottle Proof Size of the bottle Package Quantity in the package Size of the package 0,25 L 80° 86х197 mm Carton box 40 pcs 450х288х212 mm Stary Gorod 5 year-old - 0,25 L Product information Bottle Proof Size of the bottle Package Quantity in the package Size of the package Souvenir package Size of the souvenir package 0,5 L 80° 66,9х304 mm Carton box 12 pcs 290х218х320 mm Tube 77х323 mm Stary Gorod 5 year-old - 0,5 L Product information Bottle Proof Size of the bottle Package Quantity in the package Size of the package Souvenir package Size of the souvenir package 0,7 L 80° 74,5х339,5 mm Carton box 12 pcs 305х228х350 mm Tube 84х353 mm Stary Gorod 5 year-old - 0,7 L Product information Stary Gorod Brandy has Ecological certificate of the Ministry of natural resources of the Russian Federation. STARY GOROD 5 YEAR-OLD KiN BRANDY COLLECTION KiN Brand Book www.starygorod.com

24. 24 BRANDY KiN BRANDY COLLECTION KiN Brand Book

25. 25 Stary Gorod 8 year-old - 0,7 L Stary Gorod 8 year-old - 0.5 L Product information Product information Bottle Proof Size of the bottle Package Quantity in the package Size of the package Souvenir package Size of the souvenir package 0,7 L 80° 74,5х339,5 mm Carton box 6 pcs 270х180х365 mm Tube 84х353 mm Bottle Proof Size of the bottle Package Quantity in the package Size of the package Souvenir package Size of the souvenir package 0,5 L 80° 66,9х304 mm Carton box 6 pcs 240х165х335 mm Tube 75х323 mm Stary Gorod brandy is blended from 100% French wine spirits (Cognac region) double distillated according to the original cognac tradition and aged in oak barrels. Tasting Notes Comparable to a premium XO Cognac quality standard, the color is an intense amber. The aroma is deep and spicy with a hint of honey. The taste is rich, the fruit tones are harmonious, with subtle chocolate nuances and a long after-taste. STARY GOROD 8 YEAR-OLD Stary Gorod Brandy has Ecological certificate of the Ministry of natural resources of the Russian Federation. KiN BRANDY COLLECTION KiN Brand Book www.starygorod.com

26. 26 BRANDY KiN BRANDY COLLECTION KiN Brand Book

27. 27 KiN BRANDY COLLECTION KiN Brand Book Stary Gorod Brandy has Ecological certificate of the Ministry of natural resources of the Russian Federation. Bottle Proof Size of the bottle Package Quantity in the package Size of the package 0,7 L 80° 75,9х335 mm Carton box 6 pcs 270х180х365 mm Stary Gorod 10 year-old - 0,7 L Product information Bottle Proof Size of the bottle Package Quantity in the package Size of the package Souvenir package Size of the souvenir package 0,5 L 80° 67,5х296 mm Carton box 6 pcs 240х165х335 mm Tube 75х315 mm Stary Gorod 10 year-old - 0,5 L Product information www.starygorod.com Stary Gorod brandy is blended from 100% French wine spirits (Cognac region) double distillated according to the original cognac tradition and aged in oak barrels. Tasting Notes Comparable in standard to Extra quality Cognac, the color is rich amber. The aroma is elegant with vivid floral spicy and heady tones. The taste is typical of aged noble Cognac, with nuances of oak wood, vanilla and chocolate. There is a very long, refined after-taste. STARY GOROD 10 YEAR-OLD

28. 28 STARY GOROD – PROMOTIONAL ACTIVITY KiN Brand Book Cognac is music As Cognac and brandy are the most complex categories to produce among all the other alcohol products in the world, the KiN Group believes their creation is very similar to composing a work of musical art. The KiN Group approaches every one of its brand creations as a new symphonic composition, always seeking for the best notes and the most harmonious melody of taste. In keeping with this philosophy, the Group has founded and organized lively musical events and festivals, involving many leading Russian musicians. Embracing this philosophy, top viola player Yury Bashmet and pianist Denis Matsuev decided early on to support KiN’s musical projects through their participation in many concerts organized by the Group. Jazz in the Old Town Cognac and brandy can resemble the finesse of jazz compositions. The Stary Gorod brand is a founder and organizer of Russia’s ‘Jazz in the Old Town’ festival, a partner to the International Jazz festival. Walking along the Old Town Moscow’s annual retro exhibition, ‘Walking along the Old Town’, is another promotional initiative attached to the Stary Gorod brand. This socio-cultural project, dedicated to the history of Moscow,recalls the unique atmosphere of the city,with preserved photos, authentic decorations and forgotten legends of Old Moscow. Russian couturier project As Cognac and brandy production is most complex and requires a high level of skill, it can be compared to the work of a fashion couturier.So the KiN Group has decided to support fashion talent through the organization of dedicated events. A ‘Vineyards of the Old Town’ collection, created together with Russian couturier Alice Tolkacheva, is a history of Cognac and brandy creation, expressed in fabrics, colors and textures. The super-premium flagship of the KiN brandy range, Stary Gorod brandy is a regular partner in annual contests and shows supporting a number of young and talented Russian couturier. The 4С promotion (Cognac, Chocolate, Coffee and Cigars) Stary Gorod brandy has become a partner in Cognac-cigar parties in all the major cities in Russia.“Cognac goes through fire at birth, absorbing it. And a cigar does it by going through fire in order to warm up a connoisseur’s soul.”

29. 29 Anastasia Volochkova, ballet dancer “A good dancer, creating an image in his dance, and a talented master of blending, working over a composition of Cognac, are both striving for the same ideal – beauty and harmony. If you are ready to experiment, then Stary Gorod brandy will open new doors to you.” YuriBashmet,theworld’s leadingviolaplayer Cognac and Music ideally supplement each other, influencing both body and soul. You take pleasure in music, taste of cognac, and creative energy wakes up in you. I have opened for myself Stary Gorod brandy and now I can give remarkable gifts for my foreign friends and colleagues. Nikas Safronov, artist “Cognac is the quintessence of the spirits world, not only because of the nobility and richness of flavor derived from the grapes from which it is made, but also because the sun, the land, the oak barrel ageing and the labor of the master blenders all combine to make it a unique alcohol.” SvyatoslavBelza,fineart expert “The Cognac theme is present in my creative work. Cognac is not only a simple beverage with color and taste, but the whole world connected with a large number of associations.” Andris Liepa, choreographer “Music is an element, a harmony with many tints, nuances and aromas. This is like a good Cognac for a real amateur, who wants to receive the whole palette of feelings – aroma, color, taste and friendly communication. This is Stary Gorod brandy.” STARY GOROD – PROMOTIONAL ACTIVITY Представители российской культуры и шоу-бизнеса о коньяке «Старый Город» KiN Brand Book

30. 30 Glasses in a boxBooklet Quick screen Branded glasses Artworks Samples of showcases Banners STARY GOROD – POS MATERIALS KiN Brand Book

31. 31 Coasters Packet Dice Antistress Playing cards Chocolate Table tent MasseurCD STARY GOROD – POS MATERIALS KiN Brand Book Promo-clothing

32. 32 KiN BRANDY COLLECTION KiN Brand Book

33. 33 A.Bergerac Brandy has Ecological certificate of the Ministry of natural resources of the Russian Federation. This brandy is blended from French wine spirits (Cognac region) and aged in oak barrels. The name, A. Bergerac, is associated with swords, musketeers and poems for beautiful ladies. A. Bergerac is fragrant and soft, with a unique character and harmony – a noble combination of French and Russian culture. Created according to the classical technology of Cognac production by blending a selection of refined spirits imported from France, aged in oak barrels, A. Bergerac brandy is an elegant 4-year-old brandy. Tasting Notes The spirit is the colour of old antique gold with the luster of a vivid fire. The aroma is intense, with notes of dried fruits and flowers of jasmine. The flavour includes shades of the noble oak, plum and apricot pips. The after-taste gradually fades away, leaving a light bitterness of plum pips. A.BERGERAC 4 YEAR-OLD Bottle Proof Size of the bottle Package Quantity in the package Size of the package 0,35 L 80° 82х236 mm Carton box 15 pcs 283х265х252 mm A.Bergerac - 0,35 L Product information Bottle Proof Size of the bottle Package Quantity in the package Size of the package 0,25 L 80° 72х207 mm Carton box 40 pcs 410х395х218 mm A.Bergerac - 0,25 L Product information Bottle Proof Size of the bottle Package Quantity in the package Size of the package 0,5 L 80° 92х264,5mm Carton box 12 pcs 278х298х288 mm A.Bergerac - 0,5 L Product information Bottle Proof Size of the bottle Package Quantity in the package Size of the package Souvenir package Size of the souvenir package 0,7 L 80° 105х290 mm Carton box 12 pcs 326x277x303 mm Box 105x67x290 mm A.Bergerac - 0,7 L Product information KiN BRANDY COLLECTION KiN Brand Book www.kingroup.ru

34. 34 Annual events Full participation in Russian and international exhibitions including: Prodexpo, Wines and Beverages and Lenexpo. A Bergerac is also a sponsor of popular Russian plays performed in the best theatres of Moscow. The brand is widely associated with theatrical first nights. A. BERGERAC – PROMOTIONAL ACTIVITY KiN Brand Book

35. 35 Artworks Pen Pocket calendar Glass Table-tent Leaflets A. BERGERAC – POS MATERIALS KiN Brand Book

36. 36 KiN BRANDY COLLECTION KiN Brand Book The youngest product of the KiN family, the 3-year-old uses classic Cognac production techniques, blending selections of spiritsexclusivelyimportedfromFranceandagedinoakbarrels, with respect to the strictest traditions of Cognac-making. KiNOVSKY 3 YEAR-OLD

37. 37 KiN BRANDY COLLECTION KiN Brand Book Tasting Notes Amber color. As a young spirit, the aroma is definitely floral and fruity. The taste is harmonious characterized by a typical Cognac bouquet with light chocolate-creamy and vanilla tones. The after-taste is long with light honey nuances and nut tones. KiNOVSKY 3 YEAR-OLD Bottle Proof Size of the bottle Package Quantity in the package Size of the package 0,1 L 80° 66х144 mm Carton box 40pcs 160х355х200 mm Product information Bottle Proof Size of the bottle Package Quantity in the package Size of the package 0,25 l 80° 85х189 mm Carton box 40 pcs 450х325х200 mm KiNovsky 3 year-old - 0,25 L Product informationProduct information KiNovsky 3 year-old - 0,1 L (flask) Bottle Proof Size of the bottle Package Quantity in the package Size of the package 0,1 L 80° 42,5х148 mm Carton box 30 pcs 165х340х220 mm KiNovsky 3 year-old - 0,1 L (bottle) Product information Bottle Proof Size of the bottle Package Quantity in the package Size of the package 0,35 l 80° 74,5х216 mm Carton box 12 pcs 320х240х230 mm KiNovsky 3 year-old - 0,35 L Bottle Proof Size of the bottle Package Quantity in the package Size of the package Souvenir package Size of the souvenir package 0,5 L 80° 81х255 mm Carton box 12 pcs 350х257х255 mm Tube 89х284 mm KiNovsky 3 year-old - 0,5 L Product information www.kingroup.ru KiNovsky Brandy has Ecological certificate of the Ministry of natural resources of the Russian Federation. www.kingroup.ru, www.znaymeru.ru

38. 38 KiN BRANDY COLLECTION KiN Brand Book As with its little brother, KiNovsky 4-year-old is made using classic Cognac production techniques. The blend is created from no less than eight 100% spirits from France, aged from three to 10 years in oak barrels. KiNOVSKY 4 YEAR-OLD

39. 39 KiN BRANDY COLLECTION KiN Brand Book Tasting Notes The colour is amber with golden tints. The taste is full, courageous and powerful. Its brightness opens gradually. At first, deep fruity tones and tints of dried fruit – peach, plum, prunes – capture your attention. Yet amid this complicated rich bouquet, there are subtle sophisticated vanilla tones and a soft fragrance of meadow flowers. Resinous and light woody notes add finesse and harmony to the bouquet. Chocolate and nut tones complete this complex taste. The sophisticated bouquet allows it to be enjoyed in full and the brand has a long and pleasant after-taste. KiNOVSKY 4 YEAR-OLD Bottle Proof Size of the bottle Package Quantity in the package Size of the package 0,35 L 80° 74,5х216 mm Carton box 12 pcs 320х240х230 mm KiNovskiy 4 year old - 0,35 L Product information Bottle Proof Size of the bottle Package Quantity in the package Size of the package 0,25 L 80° 85х189 mm Carton box 40 pcs 450х325х200 mm KiNovskiy 4 year old - 0,25 L Product information Bottle Proof Size of the bottle Package Quantity in the package Size of the package 0,1 L 80° 42,5х148 / 66х144 mm Carton box 40/30 pcs 165х340х220 / 160х355х200 mm Product information KiNovskiy 4 year old - 0,1 L (bottle / flask) Bottle Proof Size of the bottle Package Quantity in the package Size of the package 0,5 L 80° 81х255 mm Carton box 12 pcs 350х257х255 mm KiNovskiy 4 year old - 0,5 L Product information Bottle Proof Size of the bottle Package Quantity in the package Size of the package Souvenir package Size of the souvenir package 0,7 L 80° 83х315 mm Carton box 12 pcs 354х265х351 mm Box 82х82х316 mm KiNovskiy 4 year old - 0,7 L Product information www.kingroup.ru KiNovsky Brandy has Ecological certificate of the Ministry of natural resources of the Russian Federation.

40. 40 KiN BRANDY COLLECTION KiN Brand Book Surfing on the success of the brand, KiNovsky 6-year-old is the latest newcomer to the range. KiNovsky 6-year-old was launched in 2008 in response to market demand. Respecting the same strict production rules that form the basis of KiNovsky’s success, the brand is produced by blending a high-quality selection of spirits exclusively made in France and, of course, aged in oak barrels, as tradition requires. The blend is made out a selection of more than 10 spirits from 6 to 12 years of age. KiNOVSKY 6 YEAR-OLD

41. 41 KiN BRANDY COLLECTION KiN Brand Book Bottle Proof Size of the bottle Package Quantity in the package Size of the package Souvenir package Size of the souvenir package 0,7 L 80° 83х315 mm Carton box 12 pcs 354х265х351 mm Box 82х82х316 mm KiNovskiy 6 year old - 0,7 L Product information Product information KiNovskiy 6 year old - 0,5 L Bottle Proof Size of the bottle Package Quantity in the package Size of the package 0,5 L 80° 81x255 mm Carton box 12 pcs 350x257x255 mm Tasting Notes The colour is dark amber. The taste is sweet, generous, unctuous and complex with chocolate, dry fruits and spices dominant notes well balanced with hints of honey and tobacco. Subtle violet and acacia tones complete this complex and elegant taste. The sophisticated bouquet allows it to be enjoyed in full and the brand has a long and pleasant after-taste ending on soft tones of sweet nuts. KiNOVSKY 6 YEAR-OLD www.kingroup.ru KiNovsky Brandy has Ecological certificate of the Ministry of natural resources of the Russian Federation.

42. 42 «Know your limits!» Leveraging its popularity, the KiN Group decided to use this flagship trademark, KiNovsky, to promote a social project called ‘Know your limits!’ in Russia. The project is devoted to the promotion of moderate alcohol consumption among younger consumers. A website – www.znaymeru.ru – and a blog – http:// znaymeru – were created within the framework of this project. Also available via the website is an interactive video, where young people can get acquainted with Cognac’s history, distillation secrets and tasting rules, as well as become aware of the dangers of drink abuse. Regular participation in Russian and international exhibitions, and bartenders’ championships. ‘Know your limits!’ – a promotion connected with moderate alcohol consumption Product-placement: Russian TV series ‘Streets of Broken Lanterns’. KiNOVSKY – PROMOTIONAL ACTIVITY KiN Brand Book Bartenders championships Tasty and easy to drink, KiNovsky brandy is a very suitable base for cocktails. Each year, KiN Group organizes bartender master classes and concourses in all the major cities in Russia.

43. 43 T-shirts Leaflets Packet Wobbler Coasters Shaker KiNOVSKY – POS MATERIALS KiN Brand Book Sample of showcases Quick-screen Artworks Leaflets

44. 44

45. 45 According to historic documents, the Russian national drink – vodka – was created between 1447 and 1475. For the first time, grain was used in spirits production. In 1982, an international arbitration panel recognized that vodka originated in Russia. For centuries, Russian vodka was used as the obligatory addition to a rich meal, so its character, taste, aroma and purification were improved based on its compatibility with Russian dishes. As a result, two notions – vodka and zakuska (Russian starter) – eventually became inseparable, both as a word combination and gastronomic tradition. Thus, as in old times, vodka continues to be served with Russian dishes (jellied meat, boiled tongue, pelmeni, herring, caviar, salted vegetables and so on), which, in turn, reduce the consequences of overindulgence and intoxication. In 2007, the KiN Group was accepted as a member of the French-based association “Le Monde des Vodkas Russes” (The World of Russian Vodkas). By becoming a member of this association, the KiN Group supports its goals and philosophy, which aim to promote the Russian national drink, the history of its origin, the production and technological peculiarities of authentic Russian vodka and also the consumption culture and traditions of the Russian feast. Within the framework of the association’s program for restoring the values of Russia, in 2008, the KiN Group donated to one of the best museums in the world – the Alexander Pushkin State Museum of Fine Arts (Moscow) – a painting by a 17th-century Dutch painter, entitled ‘Landscape with rider’, which was taken from Russia by the Nazis during the Second World War. ECOLOGICAL CHARACTERISTICS All KiN vodkas hold Ecological Certificates from the International Ecological Fund, confirming their naturalness, absence of chemical preservatives and genetically modified organisms of a phytogenesis. KiN VODKA COLLECTION KiN Brand Book

46. 46 KiN VODKA COLLECTION KiN Brand Book

47. 47 KiN VODKA COLLECTION KiN Brand Book The trademark Matrioshka has been on the Russian market since 1998. When developing Matrioshka’s design and image, it was decided to combine two main national Russian symbols – the Russian Doll (Matrioshka) and vodka. Three main flavors of Matrioshka vodka were created, in keeping with century- old national traditions. Ancient secrets of the Russian vodka masters are merged harmoniously with modern production techniques. Natural ingredients – the treatment of which is a specific and recognized skill of KiN Group – give vitality, freshness and a particularly vivid taste to our vodkas. For the production of Matrioshka Cranberry, for example, only natural cranberry extracts are used. And natural flower and linden honey are used in the production of Matrioshka Honey. The premium-positioned Matrioshka vodka is aimed at real connoisseurs of authentic Russian vodka, both domestically and in international markets. As on original drink of high quality, Russian and foreign consumers buy the brand for any solemn events, or as sophisticated table decorations. Foreign tourists also buy it as an authentic Russian souvenir. Matrioshkavodkaisalsoanidealchoiceforbarsandrestaurants. Its original and high-quality presentation ensures shelf stand- out. Its presentation also serves to create an atmosphere consistent with Russian hospitality. Matrioshka is designed for creative people and connoisseurs of authentic products. Quality mark Matrioshka vodka is one of the rare Russian vodkas to be distinguished by the ‘Authentic Russian Vodka’ label issued by the French-based association “Le Monde des Vodkas Russes” (The World of Russian Vodkas), a certificate ensuring that the vodka meets the high standards expected of Russian vodka. Ecological characteristics Matrioshka vodka have an Ecological Certificate from the International Ecological Fund, confirming its naturalness, absence of chemical preservatives and genetically modified organisms of a phytogenesis. Matrioshka vodka is a supporter of the Russian and internationalbartenders’contests.Thebrandbecamethefirst Russian vodka to enter the World Cocktail Competition. It is also currently the only authentic Russian vodka represented in the International Bartenders Association. MATRIOSHKA VODKA

48. 48 MATRIOSHKA - Lux MATRIOSHKA - Honey MATRIOSHKA - Cranberry Tasting Notes The aroma and taste are typical of Russian vodka, being traditionally mild. A corn cereals infusion is added to this vodka to enrich and soften it, giving it a special velvety and rounded flavor. Tasting Notes Vodka aroma with slight honey tones. The taste is soft and warm due to flower and linden-tree honey. Honey enriches the vodka, making it vivid and energetic and giving it an unusually fresh taste and delicate aroma. Tasting Notes Vodka aroma with light fresh cranberry tones. The taste is invigorating, vivid, slightly rough due to the natural extract of cranberry. Cranberry also has some established health benefits, in addition to enriching the vodka. Bottle Proof Size of the bottle Package Quantity in the package Size of the package Bottle Proof Size of the bottle Package Quantity in the package Size of the package Bottle Proof Size of the bottle Package Quantity in the package Size of the package 0,7 L 80° 98х239,5 mm Carton box 6 pcs 310x210x245 mm 0,5 L 80° 87х218,5 mm Carton box 6 pcs 278x186x220 mm 0,35 L 80° 78x199,5 mm Carton box 9 pcs 248x248x200 mm Product information Product information Product information Matrioshka - 0,7 L Matrioshka - 0,5 L Matrioshka - 0,35 L KiN VODKA COLLECTION KiN Brand Book www.vodkamatrioshka.com / www.kingroup.ru

49. 49 Annual events Participation in international exhibitions and bartender world championships. Exhibitions Prodexpo, Wines and Beverages, Lenexpo, Green Week, SIAL and World Food World Cocktail Competition Matrioshka has been a partner of the annual bartenders’ competitions since 2001. KiN Group and its flagship vodka trademark Matrioshka are co-organizers of more than 100 Russian and international bartenders’ competitions. Le Monde des Vodkas Russes (The World of Russian Vodkas) Association The French-based association Le Monde des Vodkas Russes (The World of Russian Vodkas) awarded Matrioshka vodka its valuable ‘Authentic Russian Vodka’ label, conferred only to those Russian vodkas meeting the highest quality standards. MATRIOSHKA – PROMOTIONAL ACTIVITY KiN Brand Book

50. 50 MATRIOSHKA – POS MATERIALS KiN Brand Book Samples of showcases Showcase in the Museum of Russian vodka, Saint Petersburg Showcase in the association “The World of Russian Vodkas”, Paris The booth at the exhibition Green Week, Berlin, 2004. Showcase at the exhibition SIAL-2009, Paris

51. 51 Pocket calendars Promo-clothing Publications Key-rings Table tents Artworks Short Pens Shelf talkers Advertising booklets 1.The book «How to drink vodka» 2.The book «Cocktail decoration» 3.The brochure «Secrets of mastership or how to become a real bartender» Souvenir bags MATRIOSHKA – POS MATERIALS KiN Brand Book

52. 52 consumers, although, in practice, the brand is consumed equally by women. So the slogan does not seem to restrict the audience for the product. Consumption occasions for Katyusha vodka are varied: loud bachelor parties, hearty chats with friends, friendly dinners, fishing and barbecues. Katyusha appeals to people who look at life with humor, inviting them to enjoy it on a major scale, in the Russian way. The bottle shape, cap with ear-flaps and playful boots emphasize the authentic Russian origin of the product, thus supporting the concept that only vodka from Russia is genuine Russian vodka! KiN began producing vodka back in 1990. At first, it focused mainly on Russkaya vodka, but later Vecherka vodka was developed, followed by Vecherniy Arbat and, at the end of 1998, the first Matrioshka vodka. KiN’s main vodka development strategy from 2006 to 2008 was the consolidation of its status as a quality vodka producer on the national market. The introduction of Katyusha vodka in 2006 was a key component of that strategy. Katyusha embodies two important distinguishing features of Russia – authentic Russian vodka and the beauty of Russian women. It is elegant and soft, bright and hearty. In other words, it is authentically Russian! The brand’s slogan: ‘Embellishment of Gentlemen’s Company!’ is a lighthearted appeal to male KiN VODKA COLLECTION KiN Brand Book KATYUSHA VODKA

53. 53 KiN VODKA COLLECTION KiN Brand Book Katyusha - grapefruit Katyusha - classic Katyusha - bread rye Katyusha - blackcurrant Katyusha - ashberry with haw Tasting Notes Vivid and exotic, Katyusha grapefruit inspires pleasant associations with the sun, the sea, cocktails and vacations. A fresh grapefruit peel infusion adds an explosive taste and a fresh aroma to this vodka. It will suit any table, enriching it with freshness and vivacity. A light citrus acidity makes it especially refined. The after-taste is soft and charming. Tasting Notes A clear vodka aroma, with a mild, harmonious round flavour, featuring a soft spicy-honey after- taste of meadow grass, makes this vodka piquant and drinkable. A seductive tartness, due to the bird cherry and melilot extract, make the brand incredibly attractive. Tasting Notes Katyusha Bread Rye is unusually spicy, pleasant to drink and soft. Its particular taste is due to a rye cracker infusion, which gives a special zing to the vodka. The taste is balanced, delicate but also quite bold. It is best served with salty Russian appetizers. Tasting Notes A blackcurrant drink made from fresh ripe berries gives this vodka a special juicy taste and elegance. Extract of blackcurrant leaves makes the vodka very original, with an alluring aroma, associated with bright sunny days and birds singing. The balanced recipe guarantees a pleasant after-taste. Tasting Notes A refined and reserved vodka with an unusually round and finished flavor. Ashberry and haw are traditional Russian berries, and their infusion adds a delicate, mysterious and sophisticated aroma to the brand. This vodka is interesting, mysterious and subtle. It promises new sensations. Bottle Proof Size of the bottle Package Quantity in the package Size of the package 0,5 L 80° 62,4х301 mm Carton box 20 pcs 353х282х316 mm Product information Katyusha - 0,5 L In 2008, following research conducted by KiN’s Sensory Laboratory a decision was taken to re-brand Katyusha. As a result of this, the face of the brand – the girl Katyusha – became more soft and womanly, and the labels were designed in deep colors, reflecting the rich taste of Katyusha vodka. Also in 2008, two new flavors were added to the Katyusha range: Katyusha Classical and Katyusha Ashberry and Haw. Quality mark Katyusha vodka is one of the rare Russian vodkas to be distinguished with the ‘Authentic Russian Vodka’ label, the certificate of the Russian vodka quality, issued by French-based association “Le Monde des Vodkas Russes” (The World of Russian Vodkas). To protect it from counterfeit and guarantee its quality, Katyusha vodka features a security cap, made of metal and food-grade plastic with a protective red ring. This reassures consumers on the integrity of its packaging. Ecological characteristics Katyusha vodka has Ecological Certificate from the International Ecological Fund, confirming its naturalness, absence of chemical preservatives and genetically modified organisms of a phytogenesis. www.kingroup.ru

54. 54 Annual events Participation in Russian and international exhibitions and bartender Russian and world championships. Exhibitions Prodexpo, Wines and Beverages, Lenexpo, Green Week, SIAL and World Food Cooperation with the Bartenders’ Association of Russia The KiN Group and the trademark Katyusha are co-organizers of more than 100 Russian and international bartenders’competitions and master classes for bartenders and restaurateurs. The Association «The World of Russian Vodkas» The association of the French Law “The World of Russian Vodkas” gave Katyusha vodka the sign - Authentic Russian Vodka, confirming its right to be called “authentic Russian vodka”. Popularization of the authentic Russian vodka among cognac consumers and professionals is within the framework of the association activity. KATYUSHA – PROMOTIONAL ACTIVITY KiN Brand Book

55. 55 Branded glassware Playing cards Coasters ScrunchiesPacket Artworks Samples of showcases Promo-clothing KATYUSHA – POS MATERIALS KiN Brand Book

56. 56

57. 57 Sweet natural nastoikas (tinctures) are traditional Russian beverages, infused with berries and fruit. They have been popular since ancient times. It has long been common to offer to a guest a choice of nastoikas (tinctures) or, as they were also called, Nalivka (homemade wine). The practice became widespread during the era preceding Peter the Great. As table drinks, sweet nastoikas (tinctures) can be offered both as an aperitif and as a digestif, served with fruit and desserts. Sweet nastoikas can also be used as cocktail ingredients. KiN developed its range of sweet nastoikas (tinctures) at its Moscow distillery. These were based on ancient Russian recipes, purported to contain healing properties. These recipes were then allied to modern production techniques. The KiN distillery possesses a unique Russian workshop of natural infusions and incomparable 70 years-old know-how in natural flavor development, derived from its experience in fruit juice production. Berries used in nastoikas recipes are bought in ecologically pristine areas – the Arkhangelsk and Kirov regions of Russia. They are processed into berry juices or extracts under the direction of skilled technicians, using modern equipment that makes it possible to carefully preserve their healing characteristics. They are then fermented into alcohol. Following that, brandies are added and blended before the nastoikas are processed, using cold filtration. In 2001, when KiN Group’s first sweet nastoikas (tinctures) were introduced to the market, they where less competitive from a price point of view than other brands that used artificial flavors. Nevertheless, consumers appreciated their quality and KiN's sweet nastoikas (tinctures) gained a following. Target audience: women who appreciate the sweet taste, low proof, smoothness and healing characteristics of KiN's sweet nastoikas (tinctures), as well as men who love the brandy taste. Because they tend to appeal to both sexes, albeit for different reasons, they are ideal for family occasions such as feasts. USEFUL CHARACTERISTICS OF BERRIES Berry juices and extracts from cranberry, cowberry, red ashberry and chokeberry preserve their natural biologically active substances, which possess healing characteristics. For example: Cranberry eliminates chronic fatigue, headaches, restores sleep and improves the immune system. Cowberry is rich with vitamins C and A, and is extremely thirst-quenching. Red ashberry contains a significant amount of carotene, which stimulates the strengthening of hair and nails. Chokeberry reduces blood pressure. ECOLOGICAL CHARACTERISTICS Sweet nastoikas (tinctures) have the Ecological Certificate of the International Ecological Fund, confirming their naturalness, absence of chemical preservatives and genetically modified organisms of a phytogenesis. KiN SWEET NASTOIKAS COLLECTION KiN Brand Book

58. 58 characteristics. They are then fermented into alcohol. Following that, brandies are added and blended before the nastoikas are processed, using cold filtration. In 2001, when KiN Group’s first sweet nastoikas (tinctures) were introduced to the market, they where less competitive from a price point of view than other brands that used artificial flavors. Nevertheless, consumers appreciated their quality and KiN's sweet nastoikas (tinctures) gained a following. Target audience: women who appreciate the sweet taste, low proof, smoothness and healing characteristics of KiN's sweet nastoikas (tinctures), as well as men who love the brandy taste. Because they tend to appeal to both sexes, albeit for different reasons, they are ideal for family occasions such as feasts. KiN developed its range of sweet nastoikas (tinctures) at its Moscow distillery. These were based on ancient Russian recipes, purported to contain healing properties. These recipes were then allied to modern production techniques. The KiN distillery possesses a unique Russian workshop of natural infusions and incomparable 70 years-old know-how in natural flavor development, derived from its experience in fruit juice production. Berries used in nastoikas recipes are bought in ecologically pristine areas – the Arkhangelsk and Kirov regions of Russia. They are processed into berry juices or extracts under the direction of skilled technicians, using modern equipment that makes it possible to carefully preserve their healing SWEET NATURAL NASTOIKAS KiN SWEET NASTOIKAS COLLECTION KiN Brand Book

59. 59 Bottle Proof Size of the bottle Package Quantity in the package Size of the package 0,5 L 48° 85x245 mm Carton box 12 pcs 365x270x252 mm Product information Sweet Nastoika - 0,5 L Ecological characteristics Sweet nastoikas (tinctures) have the Ecological Certificate of the International Ecological Fund, confirming their naturalness, absence of chemical preservatives and genetically modified organisms of a phytogenesis. Useful characteristics of berries Berry juices and extracts from cranberry, cowberry, red ashberry and chokeberry preserve their natural biologically active substances, which possess healing characteristics. For example: Cranberry eliminates chronic fatigue, headaches, restores sleep and improves the immune system. Cowberry is rich with vitamins C and A, and is extremely thirst-quenching. Red ashberry contains a significant amount of carotene, which stimulates the strengthening of hair and nails. Chokeberry reduces blood pressure. KiN SWEET NASTOIKAS COLLECTION KiN Brand Book Sweet liquors (nastoikas) has Ecological certificate of the Ministry of natural resources of the Russian Federation. Ashberries on brandy Cowberry on brandy Chokeberry on brandy Ashberry on brandy Cranberry on brandy Tasting Notes Produced by the sweet marriage of ashberry fruit drink and high quality French brandy. The forest ashberry aroma of this nastoika gently embraces the light to

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