advertisement

Kickstarter and Games - September 2012

38 %
63 %
advertisement
Information about Kickstarter and Games - September 2012
Entertainment

Published on October 4, 2012

Author: ICOPartners

Source: slideshare.net

Description

Some analysis on the data for games on Kickstarter.
Only successful projects over $10,000 pledged are part of the analysis.
advertisement

KICKSTARTER FOR VIDEO GAMES September 2012 – data analysis Online Games Consulting & Services

METHODOLOGYData Analyzed : Only video games projects (we excluded hardware like Ouya) Only funded projects Only projects that raised more than $10,000 Only projects funded before the 1st of September 2012 Limited by manual data collection methodYou can find the raw data here:https://www.google.com/fusiontables/DataSource?docid=1tO8U__v4_oATOq6uo9dl-rPyg-dga3rnkZSbw9M Online Games Consulting & Services

GENERAL DATAFunded projects Total money # of projects Total backers Av. # of backers Av. Pledge stats raised Over $250k 19 $ 16,301,994 359,548 18,924 $ 45.34$100k to $249k 10 $ 1,633,219 47,968 4,797 $ 34.05 $50k to $99k 15 $ 993,436 25,410 1,694 $ 39.10 $25k to $49k 30 $ 1,063,335 32,424 1,081 $ 32.79 $10k to $24k 63 $ 959,642 25,436 404 $ 37.73 TOTAL 137 $ 20,951,626 490,786 3,941 $ 42.69 MEDIAN $ 28,739 %tage reached Average goal Average raised Average %tage Goal median medianFunded projects $ 70,147.63 $ 152,931.58 218% $ 16,000.00 143% Online Games Consulting & Services

GENERAL DATA - Visualization # of projects Total money raised $25k to $49k Over $250k 5% 14% $50k to $99k $10k to $24k 5% 4% $100k to $249k 7% $100k to $10k to $249k $24k 8% 46% $50k to $99k 11% Over $250k 78% $25k to $49k 22% Online Games Consulting & Services

GENERAL DATA - Visualization Av. Pledge$50.00$45.00 Av. Pledge$40.00$35.00$30.00$25.00$20.00$15.00$10.00 $5.00 $- Over $250k $100k to $249k $50k to $99k $25k to $49k $10k to $24k Online Games Consulting & Services

SINCE JUNE 2012 Projects median went up from $19k to $28.7k The average amount raised went down from $165k to $153k Successful projects went from 87 to 137. 36% of the projects happened the last 3 months Projects raising more than $25k went from being 40% of all projects, to 54% of all projects * All signs platform gaining maturity. Online Games Consulting & Services

DATA OVER TIME # successful projects302520151050 2009 2010 Q12011 Q22011 Q32011 Q42011 January February March April May June July August * Note – the time scale is NOT linear in this graph! Online Games Consulting & Services

DATA OVER TIME$7,000,000.00 # projects 30 Total raised that month$6,000,000.00 25$5,000,000.00 20$4,000,000.00 15$3,000,000.00 10$2,000,000.00 5$1,000,000.00 $- 0 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Online Games Consulting & Services

DATA OVER TIME$700,000.00 # projects 30 Av. per project$600,000.00 25$500,000.00 20$400,000.00 15$300,000.00 10$200,000.00 5$100,000.00 $- 0 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Online Games Consulting & Services

DATA OVER TIME30 $10k to $24k $25k to $49k25 $50k to $99k $100k to $249k Over $250k20151050 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Online Games Consulting & Services

SINCE JUNE 2012 Signs of fatigue are showing. Stability point might be approaching. There is little room for projects of a certain size. You either raise more than $250k or you raise less than $100k. Summer might be responsible for the drop too. Timing is important there too? Still low volumes overall. Big projects will still have big impacts. Online Games Consulting & Services

DATA PER CATEGORY Categories Adventure Puzzle Action RPG Platform Strategy FPS Simulation Others# of projects 21 11 14 34 15 17 7 9 48 Total Raised $ 6,264,648.00 $ 664,712.00 $ 2,816,620.00 $ 8,279,478.00 $ 347,592.00 $ 429,242.00 $ 645,336.00 $ 543,470.00 $5,262,748.00Av. Per project $ 298,316.57 $ 60,428.36 $ 201,187.14 $ 243,514.06 $ 23,172.80 $ 25,249.53 $ 92,190.86 $ 60,385.56 $ 109,640.58 Browser Categories PC MAC iOS Android Linux PSN XBLA Other Based# of projects 101 55 52 31 20 8 12 14 10 Total Raised $ 19,900,670.00 $ 8,574,806.00 $ 3,120,457.00 $ 2,217,289.00 $ 2,353,620.00 $ 1,184,479.00 $1,461,806.00 $ 559,663.00 $ 1,492,688.00Av. Per project $ 197,036.34 $ 155,905.56 $ 60,008.79 $ 71,525.45 $ 117,681.00 $ 148,059.88 $ 121,817.17 $ 39,975.93 $ 149,268.80 Median $ 35,496.00 $ 43,054.00 $ 17,427.00 $ 24,813.00 $ 35,544.00 $ 65,311.00 $ 18,092.00 $ 11,325.00 $ 50,541.00 Online Games Consulting & Services

DATA PER CATEGORY - Visualization Total Raised 21% 25% 2% Adventure 2% Puzzle 2% 3% Action 1% RPG 11% Platform Strategy FPS 33% Simulation Others Online Games Consulting & Services

DATA PER CATEGORY - Visualization$9,000,000.00 60 Total Raised$8,000,000.00 # of projects 50$7,000,000.00$6,000,000.00 40$5,000,000.00 30$4,000,000.00$3,000,000.00 20$2,000,000.00 10$1,000,000.00 $- 0 Adventure Puzzle Action RPG Platform Strategy FPS Simulation Others Online Games Consulting & Services

SINCE JUNE 2012 The biggest change is the rise of the “Other” category. It does fit with Kickstarter’s profile as a test bed for new things. RPGs and Adventure games are still very much dominating. * I removed the platforms analysis as the methodology was annoying me in drawing proper conclusions on this. Online Games Consulting & Services

CLOSING WORDS Kickstarter is still going very strong. The end of the summer has seen quite a few new high profile campaigns launched (Planet Annihilation; Broken Sword; Project: Eternity) that will likely make the numbers bounce back. Overall, it feels like the platform is on the path to maturity (for video games) and is getting there quite fast. Online Games Consulting & Services

WWW.ICOPARTNERS.COM OFFICE 6 10 FLEET STREET BN1 4ZE BRIGHTON UNITED KINGDOMCONTACT@ICOPARTNERS.COM +44 (0)20 8133 8806 Online Games Consulting & Services

Add a comment

Related presentations

Related pages

The Year of the Game » The Kickstarter Blog — Kickstarter

Kickstarter + Games. Games give players the power to take control and decide what happens. ... Josh M on September 14, 2012. Game publishers had better ...
Read more

Kickstarter Katchup – 1st September 2012 | Rock, Paper ...

PC Game Reviews; PC Games Of 2016; ... Kickstarter Katchup – 1st September 2012. By John Walker on September 1st, 2012 at 1:00 pm.
Read more

Kickstarter Katchup – 15th September 2012 | Rock, Paper ...

As you watch the vast sums of money being poured into games that don’t exist yet, you can then wonder at the finances of the world and ask yourself ...
Read more

The Best of Kickstarter 2012 — Kickstarter

Share the Best of Kickstarter 2012 Share ... Games in 2012: 561,574 backers $83,144,565 pledged 2,796 ... September XOXO Fest explores ...
Read more

Cliffski's Blog | My Kickstarter Love/Hate

My Kickstarter Love/Hate September 11, 2012 | Filed under: business 0026. So kickstarter has raised a ... If I proposed 2 games on kickstarter, ...
Read more

Kickstarter's top 50 projects: When they shipped - CNNMoney

Zombicide. Estimated delivery: September 2012; Actual delivery: August 2012; Raised: $781,597; This cooperative zombie survival game became one of the most ...
Read more

The Gadgets And Games Of Kickstarter: September 18th 2012 ...

Welcome to the inaugural edition of What’s Happening On Kickstarter. Perhaps you haven’t heard, but there is this nifty little website where people can ...
Read more

Kickstarter - Wikipedia, the free encyclopedia

... comics, journalism, video games, ... 2012, Kickstarter began publishing ... On September 30, 2011, Kickstarter filed a declaratory judgment suit ...
Read more