Published on November 14, 2013
KickA** Marketing Strategies for Web Designers & Hosts
An Overview of the Indian Market
Internet in India 164,000,000+ Internet Users 75,000,000+ if You Apply comScore’s Methodology 200,000,000+ in 2014 3rd Largest Internet Base in the World! (Overtaken Japan)
Domains & Hosting in India 4,000,000+ Domains 2,500,000+ Domains Hosted 6,000,000 Domains in 2015 3,750,000 Domains Hosted in 2015
Web Designers & Hosts in India 70,000+ Designers 400 Startups Every Month
The „Address-able‟ Market in India… 40,000,000+ SMEs 2,000,000+ Doctors, Lawyers & CAs
…Being Addressed Web Host Customers Registrar / Host Web Designer
Did I Mention You have 42,000,000 Address-able Entities?
And We Haven't Even Considered These Guys…
The Buy Flow Suggests They Will Always Buy from You
Unless Somebody Else Gets to them First!
So, You Need To Act Fast
Coming To The KickA** Marketing Strategies…
What’s So KickA** About It?
The KickA** You! You Speak the Customer‟s Language You are in the Proximity of the Customer Customers want Websites - not Domains & Hosting NOBODY can provide the service that you can
Marketing’s 2 Sacrosanct Goals Increase Users Increase Revenue from Users
KickA** Ways to Increase Users
Look at Specific Verticals
Focus on Specific Verticals Become a Specialist for Doctors, Lawyers, Wine Shops, etc Focus on a Specific City/Cities/Area Offer Tools & Services
Targeting Specific Verticals can help you: Increase Focus Understand Your Target Group Create A Distinct Proposition For Your Market
FACT Resellers That Target Specific Verticals Have A Higher Conversion Rate by Over 15%
Provide a Greater Amount of Products & Services
Your Checklist Obviously A Website The Domain & Hosting Package Better Email - Enterprise Versions VPSs & Dedicated Servers Other Tools & Services
FACT 89% Of Consumers & SME’s Buy Their Online Needs from One Provider
Online Marketing Concerns You Probably Might Already Be Focusing on SEO, SEM, SMM etc. A Lot of Clutter Exists All Large Hosting Companies Are Doing The Same Thing Your Brand Will Probably Be Lost Here
So, What Can Be Done? Again, Focus on Verticals SEO, SEM, SMM Targeted Towards Doctors For Medical Searches & Browsing No Large Provider Focuses On This Till Date Helps Stand Out From Clutter
FACT Location Based / Targetted SEO & SEM Efforts Have Proven 10x More Effective than Generic Keywords
Other Promotional Efforts
Have You Also Considered: Direct Marketing To Verticals A Feet-On-Street Model
Direct Marketing Tried Targeting All The Dentists in Delhi? Tried Giving Them A 'Concentrated Value Proposition'? Tried Giving Them Online Scheduling For Patients? Tried Giving Them Online Access To Patient Record? SMS Reminders To Patients For Regular Dental Checks Or Appointments?
FACT At least 4 Clients I Know Have, And They Now Each Have Over 100 Paying Customers in 4 months!
Feet on Street A Sales Force Going Door-To-Door Selling An Online Presence And Literally Creating A Market Than Just Catering To The Needy
FACT A Recent Survey Clearly Stated That More Than 50% Of SMEs (in Nashik, Pune & Mumbai) Want An Online Presence, But Just Dont Know How To Get It
Payment Methods Make A Huge Difference
Are You Offering All of These? Cheques Cash on Delivery Net Banking GharPay Paypal Credit & Debit Cards
FACT Credit Card Transactions have risen by a CAGR of 19% last year India is in the top 3 fastest growing countries in mobile and internet banking CoD is touted to be the best payment method for growth of e-tailing in rural India
So, You Have Users Now!
KickA** Ways to Increase the Average Revenue of Every User
The Theme For Getting New Users Was – Targeting Verticals
The Theme For Increasing Revenue From Every User – Stay Engaged
Create An Account Management Team
Account Managers Can Do a Lot Continously Discuss the Performance of the Customer’s Online Presence Understand the Customer's Business Constantly Suggest Services that Could be Added to the Account Build a Credible and Reliable Reputation Ensure Your Customers Never Leave You
FACT ResellerClub Considers It's Account Management Team As Its Most Valuable Resource
Provide True Value
Sharing Vertical Specific Information Provide Newsletters Informing Customers About Industry Specific News Use This Information From Time to Time To Cross Sell Other Useful Products
FACT Service Providers have Established Themselves As Thought Leaders by Simply Passing on Quality Information
Increase Adoption Of Added Products & Services
The “Have You Also Tried” Effect You Might Have Customers Who Just Got A Website You Have Their Lifetime With You, To Convince Them Of Other Value Added Services A Photographer Might Want To Setup Hosted Applications To Display His Work A Call Centre Might Need A VPS Solution For Their CRMs A Chemist Might Need A Simple Yet Effective Inventory Management System
FACT Top Hosting Companies Make More Than 20% Of Their Revenue Through Value Added Products
FACT As A Designer/Developer, You Could Literally Double The Amount Of Revenue You Make Through These Techniques
Become a Domain Portfolio Manager
The Domain Portfolio Manager Learnt This From Conversations With You Customers Need To Protect Their Online Identity Fear Can Lead Them in to Blocking Domains That Are Similar or Relevant If Not Fear, Then Ambition For Sure Have You Capitalized On This?
FACT Enterprises And Medium Sized Business Pay A Premium Of 500% Of The Cost Of The Domain Names
Customers Need To Redesign Or At Least Need A Mobile Website
Does The Website Designed Need A Change? What was good in 2002, is laughed upon today What was good in 2012, is also sometimes laughed upon today Today - Less is More, Responsive Design is Important Yesterday - None of this Really Existed Tomorrow - None of this Might Matter
FACT The Concept Of Design Keeps Changing - So Should Your Customer's Website
The Most Important Aspect To Get More Users & Revenue Out Of Each Of Them
You & Your Brand!
Quick Recap Target Specific Verticals Offer Relevant Products & Services Use Online and Direct Marketing with content targetted at Verticals Get Account Managers to Engage with Clients Share Good & Relevant Information Use That To Convert Clients for More Products Redesign Sites and/or Build Mobile Websites Be the Brand that You Deserve to Be!
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