Kickass Marketing Strategies for Web Designers and Hosts - Shridhar Luthria, Kickass Marketing Strategies for Web Designers and Hosts - Shridhar Luthria, ResellerClub

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Technology

Published on November 14, 2013

Author: Resellerclub

Source: slideshare.net

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Kickass Marketing Strategies for Web Designers and Hosts - Shridhar Luthria, ResellerClub

KickA** Marketing Strategies for Web Designers & Hosts

An Overview of the Indian Market

Internet in India  164,000,000+ Internet Users  75,000,000+ if You Apply comScore’s Methodology  200,000,000+ in 2014  3rd Largest Internet Base in the World! (Overtaken Japan)

Domains & Hosting in India  4,000,000+ Domains  2,500,000+ Domains Hosted  6,000,000 Domains in 2015  3,750,000 Domains Hosted in 2015

Web Designers & Hosts in India  70,000+ Designers  400 Startups Every Month

The „Address-able‟ Market in India…  40,000,000+ SMEs  2,000,000+ Doctors, Lawyers & CAs

…Being Addressed Web Host Customers Registrar / Host Web Designer

Did I Mention You have 42,000,000 Address-able Entities?

And We Haven't Even Considered These Guys…

The Buy Flow Suggests They Will Always Buy from You

Unless Somebody Else Gets to them First!

So, You Need To Act Fast

Coming To The KickA** Marketing Strategies…

What’s So KickA** About It?

Well, You!

The KickA** You!  You Speak the Customer‟s Language  You are in the Proximity of the Customer  Customers want Websites - not Domains & Hosting  NOBODY can provide the service that you can

Marketing’s 2 Sacrosanct Goals Increase Users Increase Revenue from Users

KickA** Ways to Increase Users

Look at Specific Verticals

Focus on Specific Verticals  Become a Specialist for Doctors, Lawyers, Wine Shops, etc  Focus on a Specific City/Cities/Area  Offer Tools & Services

Targeting Specific Verticals can help you:  Increase Focus  Understand Your Target Group  Create A Distinct Proposition For Your Market

FACT Resellers That Target Specific Verticals Have A Higher Conversion Rate by Over 15%

Provide a Greater Amount of Products & Services

Your Checklist      Obviously A Website The Domain & Hosting Package Better Email - Enterprise Versions VPSs & Dedicated Servers Other Tools & Services

FACT 89% Of Consumers & SME’s Buy Their Online Needs from One Provider

Online Marketing

Online Marketing Concerns  You Probably Might Already Be Focusing on SEO, SEM, SMM etc.  A Lot of Clutter Exists  All Large Hosting Companies Are Doing The Same Thing  Your Brand Will Probably Be Lost Here

So, What Can Be Done?  Again, Focus on Verticals  SEO, SEM, SMM Targeted Towards Doctors For Medical Searches & Browsing  No Large Provider Focuses On This Till Date  Helps Stand Out From Clutter

FACT Location Based / Targetted SEO & SEM Efforts Have Proven 10x More Effective than Generic Keywords

Other Promotional Efforts

Have You Also Considered:  Direct Marketing To Verticals  A Feet-On-Street Model

Direct Marketing  Tried Targeting All The Dentists in Delhi?  Tried Giving Them A 'Concentrated Value Proposition'?  Tried Giving Them Online Scheduling For Patients?  Tried Giving Them Online Access To Patient Record?  SMS Reminders To Patients For Regular Dental Checks Or Appointments?

FACT At least 4 Clients I Know Have, And They Now Each Have Over 100 Paying Customers in 4 months!

Feet on Street  A Sales Force Going Door-To-Door  Selling An Online Presence  And Literally Creating A Market Than Just Catering To The Needy

FACT A Recent Survey Clearly Stated That More Than 50% Of SMEs (in Nashik, Pune & Mumbai) Want An Online Presence, But Just Dont Know How To Get It

Payment Methods Make A Huge Difference

Are You Offering All of These?  Cheques  Cash on Delivery  Net Banking  GharPay  Paypal  Credit & Debit Cards

FACT Credit Card Transactions have risen by a CAGR of 19% last year India is in the top 3 fastest growing countries in mobile and internet banking CoD is touted to be the best payment method for growth of e-tailing in rural India

So, You Have Users Now!

KickA** Ways to Increase the Average Revenue of Every User

The Theme For Getting New Users Was – Targeting Verticals

The Theme For Increasing Revenue From Every User – Stay Engaged

Create An Account Management Team

Account Managers Can Do a Lot  Continously Discuss the Performance of the Customer’s Online Presence  Understand the Customer's Business  Constantly Suggest Services that Could be Added to the Account  Build a Credible and Reliable Reputation  Ensure Your Customers Never Leave You

FACT ResellerClub Considers It's Account Management Team As Its Most Valuable Resource

Provide True Value

Sharing Vertical Specific Information  Provide Newsletters Informing Customers About Industry Specific News  Use This Information From Time to Time To Cross Sell Other Useful Products

FACT Service Providers have Established Themselves As Thought Leaders by Simply Passing on Quality Information

Increase Adoption Of Added Products & Services

The “Have You Also Tried” Effect  You Might Have Customers Who Just Got A Website  You Have Their Lifetime With You, To Convince Them Of Other Value Added Services  A Photographer Might Want To Setup Hosted Applications To Display His Work  A Call Centre Might Need A VPS Solution For Their CRMs  A Chemist Might Need A Simple Yet Effective Inventory Management System

FACT Top Hosting Companies Make More Than 20% Of Their Revenue Through Value Added Products

FACT As A Designer/Developer, You Could Literally Double The Amount Of Revenue You Make Through These Techniques

Become a Domain Portfolio Manager

The Domain Portfolio Manager  Learnt This From Conversations With You  Customers Need To Protect Their Online Identity  Fear Can Lead Them in to Blocking Domains That Are Similar or Relevant  If Not Fear, Then Ambition For Sure  Have You Capitalized On This?

FACT Enterprises And Medium Sized Business Pay A Premium Of 500% Of The Cost Of The Domain Names

Customers Need To Redesign Or At Least Need A Mobile Website

Does The Website Designed Need A Change?  What was good in 2002, is laughed upon today  What was good in 2012, is also sometimes laughed upon today  Today - Less is More, Responsive Design is Important  Yesterday - None of this Really Existed  Tomorrow - None of this Might Matter

FACT The Concept Of Design Keeps Changing - So Should Your Customer's Website

The Most Important Aspect To Get More Users & Revenue Out Of Each Of Them

You & Your Brand!

Quick Recap  Target Specific Verticals  Offer Relevant Products & Services  Use Online and Direct Marketing with content targetted at Verticals  Get Account Managers to Engage with Clients  Share Good & Relevant Information  Use That To Convert Clients for More Products  Redesign Sites and/or Build Mobile Websites  Be the Brand that You Deserve to Be!

Thank You

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