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KFPR Style Lounge Indio, CA 2014

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Information about KFPR Style Lounge Indio, CA 2014
Marketing

Published on February 26, 2014

Author: Jordyn_LPBGroup

Source: slideshare.net

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in Indio, California APRIL 11-13, 2014

KARI FEINSTEIN’S style lounge THIS APRIL , THE NATION WILL ONE OF THE MOST TURN IT’S ANTICIPATED MUSIC ATTENTION FESTIVALS TOWARDS OF THE YEAR. THE INDUSTRY’S HOTTEST CELEBRITIES, TREND SETTERS & MUSICIANS WILL PARADE THEIR WAY TO THE DESERT FOR AARON PAUL SOUTHERN CALIFORNIA’S LARGEST MUSIC FESTIVAL KATY PERRY KARI FEINSTEIN PR WOULD LIKE TO INVITE YOUR COMPANY TO PARTICIPATE IN OUR 2014 STYLE LOUNGE POOL PARTY. THIS STYLE LOUNGE IS A DAY TIME PRODUCT SHOWCASE AND ACTIVATION. THIS EVENT WILL NOT ONLY YOUR COMPANY TO DIRECTLY GIFT CELEBRITIES, BUT WILL ALSO THE OPPORTUNITY TO CAPTURE PHOTOS OF TALENT WITH YOUR ALLOW GIVE YOU PRODUCT AND BRANDING. THE PHOTOS CAN BE USED FOR PROMOTIONAL & MARKETING PURPOSES. KARI FEINSTEIN PR PRODUCES SIX STYLE LOUNGES ANNUALLY IN ANTICIPATION OF MAJOR AWARD SHOWS, MUSIC AND FILM FESTIVALS. THROUGH OUR EFFECTIVE AND EVENT DRIVEN PRODUCT PLACEMENT, THE STYLE LOUNGE HAS SUCCESFULLY HELPED LAUNCH NEW LINES, REHABILITATE OLD PRODUCTS, AND KEPT HEALTHY BRANDS AHEAD OF THE COMPETITION. THE STYLE LOUNGE IS A UNIQUE OPPORTUNITY TO NETWORK AND FORGE PERSONAL CONNECTIONS WITH KEY TALENT AND MEDIA. 2

WHAT MAKES THE style lounge DIFFERENT FROM A GIFT BAG? YOUR COMPANY HAS THE OPPORTUNITY TO GIFT PRODUCT DIRECTLY TO THE CELEBRITY GUESTS WHILE CAPTURING PHOTOGRAPHS AND DOCUMENTING NOTEWORTHY QUOTES DURING THE STYLE LOUNGE. OUR EXTENSIVE CELEBRITY TURNOUT GUARANTEES THAT YOUR COMPANY’S PRODUCT WILL SUCCESFULLY END UP IN THE HANDS OF ACTORS, MUSICIANS, STYLISTS AND PRESS. KATE BOSWORTH WHAT PRESS IS EXPECTED TO COVER THE style lounge? THIS EVENT WILL GENERATE SYNDICATED COVERAGE THROUGHOUT THE TOP ENTERTAINMENT PRINT AND ONLINE PUBLICATIONS SUCH AS US WEEKLY, LIFE & STYLE, OK!, STAR, IN TOUCH, PEOPLE, DAILY VARIETY, ENTERTAINMENT WEEKLY, ANGELENO, LA CONFIDENTIAL, HOLLYWOOD REPORTER, FWD, WWD & APPAREL NEWS, E! ONLINE, DAILY CANDY, ROLLING STONES, LA TIMES, SPIN, BILLBOARD & VIBE, NYLON, FLAUNT, GQ. JARED LETO 3

WHAT ARE THE BENEFITS OF BEING A SPONSOR IN THE style lounge? ONE OF THE STYLE TO CAPTURE USAGE IN GREATEST PHOTOS OF CELEBRITIES INUMERBABLE GARNERING LOUNGE’S ADVANTAGES EDITORIAL TO WITH SECURING COVERAGE, NEWSLETTERS/SOCIAL BENEFITS THESE PITCHING MEDIA YOUR AND IS THE OPPORTUNITY PRODUCT. IMAGES: TARGETED PHOTOS THERE RANGING PRESS ON YOUR ARE FROM OUTLETS, WEBSITE. MOST IMPORTANTLY, YOU WILL HAVE THE OPPORTUNITY TO OBTAIN MULTIPLE CELEBRITY ENDORSERS OF YOUR PRODUCT- A CRUCIAL PART OF ANY COMPANY’S BRANDING STRATEGY. KFPR WILL HAVE A PROFESSIONAL IN HOUSE PHOTOGRAPHER WHO WILL BE RESPONSIBLE FOR CAPTURING AND SECURING IMAGES OF CELEBRITY GUESTS INTERACTING WITH YOUR PRODUCT. ALESSANDRA AMBROSIO STEVE AOKI HOW DOES SOCIAL MEDIA BENEFIT YOUR BRAND AT THE style lounge? SOCIAL MEDIA OUTLETS SUCH AS TWITTER, FACEBOOK & INSTAGRAM HAVE BECOME MAJOR CONTRIBUTORS TO RAISING BRAND AWARENESS. CELEBRITIES OFTEN POST IMAGES TO THEIR SOCIAL MEDIA SITES FROM THE EVENT, PROMOTING VARIOUS PRODUCTS AT THE LOUNGE. CELEBRITY ENDORSEMENT THROUGH SOCIAL MEDIA IS INVALUABLE. BRANDS CAN TAKE PHOTOS WITH THEIR PERONSAL IPHONES/SMARTPHONES AND UPLOAD THEM DIRECTLY DURING THE STYLE LOUNGE FOR SOCIAL MEDIA PURPOSES. 4

WHO CAN I EXPECT TO ATTEND THE VARIOUS style lounge? INDUSTRY TASTEMAKERS, MUSICIANS, ACTORS, STYLISTS, FASHION & LIFESTYLE EDITORS ARE FREQUENT ATTENDEES AT THE STYLE LOUNGE PAST CELEBRITIES ATTENDEES INCLUDE, JESSICA ALBA, PARIS HILTON, SIENNA MILLER, ADRIAN GRENIER, ELISHA CUTHBERT, WINONA RYDER, MARISA TOMEI, MICHELLE RODRIGUEZ, AARON PAUL, RACHEL BILSON, NICOLE EVA LONGORIA, ZACH BRAFF, STEVE AOKI, JESSE RICHIE, METCALF JARED LETO, A- TRACK, RUSSEL BRAND, WILL I AM, MATTHEW VANESSA HUDGENS JESSE METCALF MCCONAUGHEY, EMILLE HIRSCH, MARIA MENOUNOS, ADAM BRODY, MATISYAHU, LIL JON, KATY PERRY, WHITNEY PORT, AUDRINA PATRIDGE, MICHAEL C. HALL, JAMIE CHUNG, EMMA WATSON, EMMA ROBERTS, VANESSA HUDGENS, CISCO JAMIE ADLER, PRESSLY, JEREMY CHRISTINA PIVEN, HENDRICKS, WILLIAM H. MACY, JENNIFER LOVE HEWITT AND MANY MORE….. P HARELL ALEXANDRA CHUNG 5

WHAT ARE THE DIFFERENT sponsorship PACKAGES? platinum sponsor $100,000: gold sponsor • 1 DAY POOL PARTY WITH 50 GUESTS. IF THERE IS A PRESENTING • SPONSOR THE POOL PARTY WITH BE COHOSTED BY YOUR BRAND AND THE PRESENTING SPONSOR $20,000: PRODUCT EXCLISIVITY IN YOUR BRAND CATEGORY AT THE STYLE LOUNGE • PROMINENT PLACEMENT OF SPONSOR LOGO ON STYLE LOUNGE • COMPANY NAME ON ALL EVENT SIGNAGE, INVITATIONS, AND PRESS RELEASES INVITATIONS • PRODUCT EXCLUSIVITY IN YOUR BRAND CATEGORY • COMPANY NAME ON STYLE LOUNGE PRESS RELEASE • PROMINENT POSITIONING OF SPONSOR LOGO ON STYLE LOUNGE • LOGO ON KARI FEINSTEIN STYLE LOUNGE STEP & REPEAT INVITATIONS • DIRECT ACCESS TO PRESS COVERING THE THREE DAY EVENT • COMPANY NAME ON STYLE LOUNGE PRESS RELEASE • ACCESS TO WIREIMAGE PHOTOGRAPHS TAKEN DURING THE STYLE • LOGO ON KARI FEINSTEIN STYLE LOUNGE STEP & REPEAT • DIRECT ACCESS TO PRESS COVERING THE 3 DAY EVENT • DISK OF WIREIMAGE PHOTOGRAPHS TAKEN AT STYLE LOUNGE OF • 8-FOOT PRODUCT DISPLAY AREA CELEBRITIES AND YOUR PRODUCT (FEE WAIVED) • 4 COMPANY REPS • 12-FOOT PRODUCT DISPLAY AREA • 8 INVITATIONS TO POOL PARTY • 6 COMPANY REPS • A DEDICATED TEAM OF PUBLICISTS WORKING TO GURANTEE PLACEMENT LOUNGE. THIS IS AN ADDITIONAL FEE TO BE PAID DIRECTLY TO WIREIMAGE. FOR YOUR BRAND IN WEEKLIES, ELECTRONIC PRESS, AND LONG LEAD MAGAZINES • silver sponsor $7,000: bronze sponsor $4,000: • SPONSOR LOGO ON STYLE LOUNGE INVITATIONS • SPONSOR LOGO ON STYLE LOUNGE INVITATIONS • COMPANY NAME ON STYLE LOUNGE PRESS RELEASE • COMPANY NAME ON STYLE LOUNGE PRESS RELEASE • DIRECT ACCESS TO PRESS COVERING THE THREE DAY EVENT • DIRECT ACCESS TO PRESS COVERING THE THREE DAY EVENT • ACCESS TO WIREIMAGE PHOTOGRAPHS TAKEN DURING THE STYLE • ACCESS TO WIREIMAGE PHOTOGRAPHS TAKEN DURING THE STYLE LOUNGE. THIS IS AN ADDITIONAL FEE TO BE PAID DIRECTLY TO LOUNGE. THIS IS AN ADDITIONAL FEE TO BE PAID DIRECTLY TO WIREIMAGE WIREIMAGE. • 4-FOOT PRODUCT DISPLAY AREA • PRODUCT DISPLAY CREATED BY KFPR STAFF ONLY • 2 COMPANY REPS • PRODUCT WILL BE DISTRIBUTED TO TALENT BY KFPR STAFF ONLY • 4 INVITATIONS TO POOL PARTY • 2 INVITATIONS TO POOL PARTY 6

presenting sponsor for kari feinstein style lounge pool party $150,000: The PResenTIng sPonsoR wILL co-hosT The KARI FeInsTeIn sTyLe Lounge And exTRAvAgAnT PooL-PARTy APRIL 11-13 • PRESENTING SPONSOR FOR KARI FEINSTEIN STYLE LOUNGE POOL PARTY EVENTS • 3 DAY POOL PARTY WITH 100 GUESTS • COMPANY NAME AND LOGO WITH TOP POSITIONING ON ALL EVENT SIGNAGE, INVITATIONS, AND PRESS RELEASES • PRODUCT EXCLUSIVITY IN YOUR BRAND CATEGORY • LOGO ON STEP & REPEAT WITH PROMINENT POSITIONING FOR THE STYLE LOUNGE POOL PARTY • DIRECT ACCESS TO PRESS COVERING THE 3 DAY EVENT • DISK OF WIREIMAGE PHOTOGRAPHS TAKEN AT STYLE LOUNGE OF CELEBRITIES AND YOUR PRODUCT (FEE WAIVED) • 18-FOOT PRODUCT DISPLAY AREA • 8 COMPANY REPS • A DEDICATED TEAM OF PUBLICISTS WORKING TO GURANTEE PLACEMENT FOR YOUR BRAND IN WEEKLIES, ELECTRONIC PRESS, AND LONG LEAD MAGAZINES 7

Lorena Bendinskas | Lorena@lpbgroup.com C/O KARI FEINSTEIN PR

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