Published on February 9, 2014
strategic reputation development...
Strategic Reputation Development Public figures and companies often need to develop and enhance their public perception...this is kf!g’s specialty. We do this through originating new strategic and fresh promotional concepts and imaginative story line development. In addition we align the client with the right speaking engagements and partners, which deliver major media exposure toTHEIR desired markets.
sustainable brand activation...
Result Driven Brand Recognition kf!g develops campaigns that activate sustainable brand awareness by creating compelling, engaging and entertaining marketing campaigns and public relations customer acquisition programs. We deliver experiential cross promotions, branded entertainment, event marketing and major media placements that complement a client’s business and brand’s objectives. We bring spirit to the brand’s ethos and enhance a brand’s culture by generating unique cost effi- cient campaigns that create a “why for the buy”, that results in brand loyalty and impacts revenue growth.
reputation development brand communications customer acquisition launches creative promotions media relations social networking community connections product placement unique events strategic partnerships
we are not the ordinary. we are the extraordinary. We take what we do personally. Your success is ours. We not only make the most of every opportunity, but we create new ones with you along the way. Why? Your success is the pride we take... that makes it all worthwhile.
Representative client projects and media placements.
kf!g’s strength is in our group’s “skill sets” and diversity. We bring years of experience as brand builders, communicators, marketing program developers, media relations experts, content producers and graphic designers. We live by the creed of "Know How"… We “Know How” to ask the right questions. We “Know How” to build a brand’s reputation. We “Know How” to convey a brand and its product through visual messaging and creative copy across all platforms... knowing how to create innovative programs. “Know How” increases reputation development and revenue. Basically it all boils down to one thing.... we Know How to get the job done!
our steps to your success 1. assessment kf!g checks your marketing and public relations temperature 2. strategy kf!g works with your management to chart your pathway to success 3. creative kf!g develops award winning, creative campaigns that compel the public and press to climb aboard
4. implementation kf!g makes your plan, initiates your plan and adjusts for the unexpected 5. results kf!g analyzes success in achieving your goals and loves applause
Groasis Waterboxx Program : Referred by the International Trade Director for the Netherlands, kf!g was asked to create a market for a Dutch green planting invention, the GroasisWaterboxx. Once retained by inventor, Pieter Hoff, case studies Groasis Waterboxx Heidi Roizen Silicon Valley Space Center Naveen Jain/Moon Express/Intelius Isha Foundation Bio Arts Deep Flight Aviator / Autodesk Ex’pression College for New Media Vidal Sassoon Corporation Levi’s / International Art Expo kf!g’s mission was to create additional international recognition through product launches in three different categories, in the United States. Our task was to create large scale programs in: Government for Reforestation, Agriculture for Planting and Education for Ecology,
Government : We kicked off our year-long project at the California Green Summit with Governor Schwarzenegger. We established programs with the National Parks, Bureau of Land Management and the Wildlands Conservancy, having Middle School children plant hundreds of Agriculture, We chose Napa’s Robert MondaviWinery, So- noma’s BucklinWinery,The Sonoma Ecology Center, Robert Mondavi Institute and UC Davis (the premiere agriculture university in the United States) for high visiability planting projects which would appeal to the international press. Waterboxxes for reforestation. National Park service Margrit Mondavi with Viticulturist Daniel Bosch and Inventor Pieter Hoff Bureau of Land Management Governor Schwarzenegger meets inventor, Pieter Hoff Ballooners rise above historic Groasis Waterboxx planting at Robert Mondavi Winery kf!g designed kiosk at National Parks
Education: kf!g created a science teaching program for Media: the Waterboxx projects were conducted by the Palm Springs and the Sonoma Unified School Districts. These programs are now being taught around the globe from Kenya to France, Oman to Ecuador. placements, including PopularScience, ScientificAmerica, Los Angeles Times and Telemundo. The Waterboxx was These programs resulted in incredible media chosen by Popular Science as the beatingPrize Winner and the new Green Innovation Award, Grand out the iPad of their 2011 Porsche electric car. Multi-millions of global impressions Middle School students reforest the desert Established partnerships: kf!g created business introduction and opportunities that resulted in partnership and retail placement. “Job well done” covered by media around the globe.
Heidi Roizen Program Recommended by an advertising agency to Heidi Roizen, “One of Silicon Valley’s Most Powerful Women” (Forbes Magazine), kf!g was retained to launch her new CD called “Skinny Songs.” Heidi, provided a wealth of material for kf!g. An acclaimed serial entrepreneur, corporate executive, venture capitalist and faculty member of Stanford University, she is famous for her intuitive understanding of market opportunities. While a student at Stanford in the late 80s she founded T/Maker, which developed the popular image content software ClickArt™. After selling her company in 1986, Heidi became Vice-President of World Wide Developer Relations for Apple Computer. Later she served as the Managing Director of Mobius Venture Capital, a technology venture fund with $2 billion under management. She is currently a Venture Partner of the prestigious venture capital firm, Draper, Fisher and Jurvetson(DFJ). In addition she serves on numerous Boards including TIVO. kf!g developed a strategic program which addressed women, weight loss and the business media. It was our story telling of Heidi’s incredible talent and vision and ultimate weight loss through exercising to her own music, which resulted in high profile interviews from Kara Swisher’s All Things Digital to Fox Business with Neil Cavuto, Martha Stewart to Oprah Magazine, Bloomberg to the New York Times to CNN Health International…kf!g maximized every media opportunity. Millions of global impressions Martha Stewart and Heidi Roizen Besides all of these accomplishments, she loved music. Wanting to lose weight she searched for music to get her“pumped”for exercising. Unable to find this type of music, she decided to develop her own lyrics and tempos to inspire women to have fun exercising. She later produced a CD in Nashville and hired kf!g to launch it. Neil Cavuto, Fox Business
Silicon Valley Space Center: When the Silicon Valley Space Center (SVSC) organized a Space Hacker Workshop with Citizen’s in Science, kf!g worked directly with XCOR, Made In Space, Citizen In Space, SETI, Infinity Aerospace, along with researchers from the University of Texas and the University of Central Florida. kf!g organized a media campaign which achieved wide coverage such as Wired Magazine, Space.com, Scientific American and The San Jose Mercury News. Later , when SVSC co-sponsored a suborbital conference with CASIS, we worked with Zero Gravity Solutions Inc., Infinity Aerospace, Blue Origin, Space X, Tech Shop, XCOR, New Space Global, Made in Space and Possum to have a successful event. NBC’s Tech Now, Bloomberg News, Bay Area News Group, Silicon Valley.com and Virgin Galactic News covered it. kf!g worked closely with Dr. Casey making the most of every opportunity. kf!g’s Ed Fogelman, NASA Astronaut Yvonne Cagle & Dr. Sean Casey Millions of global impressions CASIS CEO, Col. Gregory Johnson, kf!g’s Michele Kelly & Ed Fogelman
Naveen Jain Program Entrepreneur: Recommended by several colleagues, kf!g was retained by the Chief Marketing Officer of Intelius, Susan Koehler and founder Naveen Jain to represent him and heighten public awareness kf!g has worked to increase public and corporate awareness of Naveen by placing him as a speaker and working with conferences like the Aspen Brain Forum, the Pivot Conference, SV Forum, the Economist Ideas Conference and Global Entrepreneur Week. In addition, kf!g arranged bi-monthly salons for celebrated Founders and CEOs to meet Naveen in a casual environment to share ideas and create new ones. All along, kf!g had been positioning Naveen Jain as a leading Entrepreneur and Innovator. of his many interests: CEO and Founder of Intelius, Chairman of Moon Express, X Prize, Co-Chairman of Global Development and Education Trustee of Singularity University and sponsor of Kairos Society and iCareweCare . kf!g overall message would be that Naveen was an Entrepreneur, Visionary and Philanthropist.
Visionary: Moon Express kf!g positioned Naveen Jain, Chairman of Moon Express (ME) , a Lunar Lander system/company, as a leading contender for the $30M Google Lunar X PRIZE. To create massive media attention, we planned a spectacular flight test event to occur on the same day when the final U.S. Space Shuttle "Atlantis" landed. We crafted story ideas to romance the subject of moon exploration... the historic end of one era and the beginning of another in commercial space exploration... the merits of mining the moon for much needed resources, etc. Through innovative story telling, an overwhelming number of press attended the Moon Express product launch, which resulted in a front page story in the NewYorkTimes, as well as being featured in Bloomberg,TheWall Street Journal, CNET, BBC , Forbes, NBC, Los AngelesTimes, BBC among others. Philanthropist: Singularity University, X Prize and iCareweCare. Naveen Jain's many philanthropic interests needed to be acknowledged. For this to occur, kf!g created unique campaigns around each organization. We promoted Naveen's appointment as a Trustee of Singularity University and his awarding 2 scholarships to leading African women for SU's graduate students program. As X Prize Co-Chair of Global Development and Education, he spearheaded many ventures to find solutions to agriculture, poverty, health and clean water. We continued to work on major launches in these areas. After sponsoring iCareweCare, a student run social network, he had kf!g create a media launch which we held at the Disney Museum in San Francisco. Together with conferences and speaking engagements, we have communicated his philanthropic efforts from Silicon Valley to Mumbai . Over 1B global impressions for all programs
Isha Foundation Program Celebrity Outreach For some clients celebrity endorse- Recommended by Heidi Roizen, kf!g was retained ments create the public and media attention necessary to by India’s prestigious Isha Foundation and it’s spiritual launch a campaign. For this reason, kf!g produced three celeb- founder, Sadhguru. It was our objective to heighten global rity hosted dinners for Sadhguru featuring some of the most awareness of their respected work in the environment, influential people in the entertainment community... Anjelica education, humanitarian efforts and Sadhguru’s thought and Huston, Oliver Stone, Anil Kapur, Lauren Hutton, Amy Smart, spiritual leader accomplishments. A several tiered media plan Jacqueline Bisset, Lisa Edelstein, Minnie Driver, Robert Chart- was then created, agreed upon and implemented. house, Bradley Cooper, Rumer Willis, etc. Mikey & Rosario Dawson Danny Huston, Sadhguru, Jack Huston Sadhguru at Davos Minnie Driver with Sadhguru Anjelica Huston with Mikey Sadhguru with Anil Kapur & Rumer Willis Mikey & Oliver Stone
Corporate Outreach Launching Isha Founda- Environmental Outreach Introducing Sadhguru to tion’s online program, kf!g chose Google as the right place to be. Contacting Eric Schmidt, CEO of Google, a meeting Ed Begley, Jr. (“Mr. Green”) and Matt Peterson of Global Green was just the beginning of establishing him as a leader in was arranged for Sadhguru to meet with 13 executive vicepresidents representing Google efforts in education and environmental programs around the world. This resulted in Google’s first-ever launch of an online spiritual program for reforestation. This culminated with Sadhguru speaking at TED India and winning the Indira Ghandi Award for planting over 14 million trees.We created press from the London Times to the NewYorkTimes. their employees. Ed Begley,Jr. and Ed Fogelman at Global Green Meeting with Google SVPs for India Humanitarian Development, Cheryl Simone, Sadhguru and Mikey Media Outreach: Arranging opportunities for a weekly blog on the Huffington Post, speaking engagements across the country at spiritual organizations, articles in the Los AngelesTimes, India Times and more. Multi-millions of global impressions Arianna Huffington
Bio Arts International Program kf!g was retained to launch Bio Arts International, the first commercial dog cloning company in the world. Trakr, days later, discovered the last survivor under 30 feet of rubble. For his accomplishments,Trakr was named one of history’s most heroic animals. Product Launch Beginning with the first auction, kf!g was retained to create a media strategy for the “Best Friends Again” auction of 5 dog Bio Arts International and the Golden Clone Giveaway had a landslide of press from CNN International to the BBC, HeraldTribune to the NewYork Times. Through kf!g's innovation, again we made history for our client. cloning slots. As this was the first auction for cloning, kf!g developed a unique program for global coverage. We promoted Over1B global impressions the technology and the founder of Bio Arts before the auction. Next, we alerted the public to the opportunity to clone one’s dog for at least $150,000 and announced the auction date. By the time the auction took place, press coverage caused all cloning slots to sell. We then developed a new promotion to prolong the press frenzy. James Symington and Trakr at Twin Towers Touched by the number of letters from dog owners who did not have the financial means to participate, kf!g developed a once-in-a-lifetime "Golden Clone Giveaway.” This contest offered one additional dog cloning slot to the person who wrote the most “clone worthy” essay, explaining why their dog deserved to be cloned. Although many of the entries were noteworthy, it wasTrakr who stole the judge's hearts and won the contest. Trakr, a German Shepherd police dog, along with Canadian police officer James Symington, rushed to the scene of the 9/11 attacks on the day the Twin Towers collapsed. Trakr and cloned pups
Deep Flight Aviator / Autodesk Program kf!g was retained by Autodesk and Deep Flight Aviator to launch the first two-person submarine. kf!g staged the event at a San Francisco pier with the Golden Gate Bridge as a backdrop. Press from DiscoveryTV to FujiTV, from National Geographic to the London Times, BBC to ABC's Good Morning Product Launch America covered the event. kf!g created solid media “whys for kf!g created compelling story lines, a unique event and a visually the buys” in story telling and event production, leaving the press want- creative product launch which resulted in spectacular international ing more! media coverage. Multi-millions of global impressions As the first two-person submarine to fly like a jet underwater, kf!g developed story lines around new modes of transportation, ecology, technology and science. All of these stories were developed to attract the press to this JulesVerne like vessel that could dive 1,500 feet, reach speeds of up to eight knots and barrel-roll with the grace of a dolphin. Even our invitation to the event was the drawing of the Deep Flight Aviator, doodled on a napkin by legendary submersible craft engineer and inventor, Graham Hawkes. kf!g posed that, in the future, will we fly by air or by sea? We suggested that this submarine could be the next green mode of transporta- Press fights for interviews tion as it burns clean and that this may be the “sports car” of the open seas.We conveyed to the marine scientific community that the Aviator’s unique design will enable economical, long-range search and survey work for ocean science and exploration. Sub lowers into San Francisco Bay
Ex’pression Center for New Media College Program Motion GraphicDesign: Developed and became Member of the Advisory Board. kf!g created guest lecturer Ex’pression hired kf!g to create a strategic reputation programs with CEOs and COOs of top design firms. development plan to acquire students, attract qualified Ex’pression partnered with the NFL’s Oakland Raiders teachers and guest lecturers. As the Ex’pression Center cheerleaders, to animate the “Raiderettes” through the offered degrees in Sound Arts, Animation & Visual Effects, Vicon 8 program, which again elevated industry interest and Motion Graphic Design, we crafted campaigns under and drove student enrollment. each degree to establish industry recognition and student Over a three-year period, we grew Ex’pression from zero enrollment. Examples of some programs are below: to a full capacity of 600 new students a year, at $50,000 a SoundArts: We created a series of student-produced con- student. certs partnering with radio stations for listener apprecia- Multi-millions of global impressions tion. Offering a student-operated, state-of-the-art sound facility for live concerts, participating artists included Jon Bon Jovi,Train,The Call, Michelle Branch, Chicago, Kid Rock and Uncle Kracker. Partnerships with radio stations and free advertising increased student enrollment and Michelle Branch elevated industry interest. Animation&VisualEffects: Established guest lecturer programs with Pixar, ILM, and LucasFilm to speak at the school. Eventually, some of them became guest teachers. This also opened a doorway for student placement at top studios, driving industry interest and student enrollment. Train Vicon 8 Raiderettes Jon Bon Jovi Mikey and Bill Champlin (Chicago)
Vidal Sassoon Hair is basically brown, black, red, blonde, long, or short. For Vidal Sassoon to continue to be in the forefront of the public demand, kf!g created strategic marketing and customer acquisition campaigns. For twenty years we developed innovative programs that drove business. In addition, during this body of work, kf!g served as consultants to theVidal Sassoon management team on two revisions of the corporate identity and the repositioning and design of the new product line. How did we maintain a twenty-year client? By creating hundreds of successful programs for VS that drove customer acquisition from the first "ambush make-over" to the first celebrity stories of “getting ready for the Oscars.” The following is an example of one program: The Vidal Sassoon brand was stagnating and losing its luster. Our job was to refresh the brand as part of the “Now Generation.” To that end we approached MGM to secure a partnership for their launch of Legally Blonde. In keeping with the playfulness of the movie, we worked with MGM to establish “National Blonde Day” to coincide with their launch date. Vidal Sassoon and major media We created artwork and content for the National Blonde Day website. To “Stand Up to Blonde Oppression,” we had Vidal Sassoon Salons take people blonde that day, for free. We then established partnerships to promote national platforms and increase visibility in 12 major markets. We initiated a media campaign, which resulted in significant international media.The result… kf!g increased business for theVidal Sassoon Salons by 11% over a three-month campaign. Our campaign was highly successful and we did a repeat performance with MGM for Legally Blonde 2. Over 21 years representing Sassoon...BILLIONS!
International Art Expo/Levi’s/ eBay/Youth Arts Program kf!g was retained to launch International Art Expo (IAE), the largest art exhibit in the world, in San Francisco rather than in New It was then that we approached Levi’s to do an exhibit of the jackets prior to the Expo so that the public would have a chance to view them. As a York. To establish this new venue, we created a multi-channel win-win for IAE,Youth Arts, Levi’s, eBay and the artists, the jackets were marketing program. displayed in the windows of Levi’s flagship store on Union Square in San Product Launch Francisco. To maximize press exposure, create community credibility, We arranged for 10 of the artists to teach art in different schools around generate customer acquisition and media for the show, San Francisco. This also created a tremendous amount of press and drove kf!g arranged for Levi’s and eBay to partner with IAE to raise audience attendance. money for the national charity, Youth Arts. We proposed to our partners that we would have famous artists from around the world paint Levi’s jean jackets, that during the show, would be auctioned off on eBay to raise money for Youth Arts. To market this, we created the FIRST "live auction" on eBay working with eBay staff and over 100 international artist painted Levi’s jackets. kf!g staff created each auction page and worked with eBay to On the day IAE opened, kf!g had press arrive to paint with children, photograph the exhibit, interview artists, etc. The program and auction were such a major success, Levi’s asked if they could have the exhibit at their corporate headquarters. The following year Levi’s launched their own jacket painting contest and eBay incorporated "live auctions" into their product service. So once again… kf!g’s innovations made history. implement the "live auction" as eBay had never done this before. For story telling, kf!g targeted art, technology, fashion and Multi-millions of global impressions lifestyle sections of print and TV, but we wanted more. artjeanjacketbyPeterMax Levi’sStoredisplay
Chabot Space & Science Center Branding Program kf!g was retainted to establish the brand identity, A new tagline was developed,“YourPlaceintheUniverse” and applied to advertising and membership campaigns, collateral and mer- marketing strategy, media outreach and customer chandising. We also directed the launch for the facility, media acquisition for the Chabot Space & Science Center, a publicity and communications efforts. newly constructed $85 million-dollar “state of the art” science education center in the San Francisco Bay Area. Product Launch Our team created the marketing and communications strategy for media, customer and corporate sponsorship acquisition.Work focused on renaming the organization, creating local, regional and national awareness through media outreach and building connections to K-12 education programs. Multi-millions of global impressions
so, who are we? a great team! mikey "The convergence of technology, entertainment and media has made this a time where the creative person becomes a communication factory of endless opportunities.” nici "Making a living isn’t enough ... making things happen is what it's all about” ed “I see myself as a pioneer of possibilities for clients to establish their brands.” cheryl “Today, if we do it right, we can be a part of the bigger solution.”
Michele(Mikey) Kelly – Chief Creative Officer As Mikey came from generations of San Francisco performers and writers (founding members of the Opera, Symphony, and early motion picture industry), she learned at an early age how to communicate a concept to an audience. This led to Ed Fogelman – Chief Executive Officer Ed brings to kf!g 30 years of international business, financial and marketing communications experience. His unique understanding on reputation development and visual impact makes him invaluable to every campaign. her writing career as a columnist for SF Magazine, founder of Prior to co-founding kf!g, Ed spent twenty years as both Senior Theater Magazine and Co-founder of the Nob Hill Gazette. In Vice President and Chief Financial Officer of Landor Associ- television, she was the first woman executive hired by ABC, an ates. While there, he grew the company from 40 people into the on-air talent and reputation development expert for ABC, CBS, largest and most prestigious international brand design firm. NBC and KCBS. Her years of experience has made her the Ed developed worldwide recognition and increased geographical only non publisher/editor to serve on planning committee market share. He originated all global strategic financial planning, of New York’s prestigious media charity, the Kelly Gang serving while opening and operating offices in Europe, Mexico, South With Ed Kelly American Express Publishing, Katie Smith EVP America and the Far East. Hearst and others. After initiating the sale of Landor Associates to Young & Rubicam, As Chief Creative Officer for kf!g, her innovative customer and Ed launched his management consulting company which provided media acquisition programs have resulted not only in many strategic operational services to corporate leaders in graphic design, awards but many, many firsts. She created the first "live auction" motion graphics, entertainment and retail. This included evaluation with eBay, first internet Oscar promotion, first fashion product and development of marketing objectives, corporate identity, placement for the Oscars, Emmys and MTV Awards, first make- business proposals and pitch decks as well as creating master overs for television such as ambush, mother- daughter, first brand programs. Ed’s international expertise gives him the digital animation of NFL cheerleaders for live game simulcast, ability to take a company where they want to go. This adds a first commercial lunar lander exhibition simulcast and first global business perspective to kf!g’s services. augmented reality shopping experience for Federated Stores. Ed earned his BA from the University of Colorado and holds a Mikey received her BA from Mills College, previously studying at UC Berkeley and the Royal Academy of Dramatic Arts (RADA) in London. California CPA license.
Cheryl Harrison – Brand and Project Executive Cheryl catapults kf!g’s branding with her many years of Nicole Kelly– Account Director experience. She has launched hundreds of integrated As an Account Director, Nici contributes to the conception implementation of innovative marketing ideas, promotional media campaigns and event production. Her 12 years in the cross-channel campaigns, ranging from brand identity communication industry has made her proven track record an and standards, retail and environmental design, direct asset to the kf!g team. design, marketing communications and creative strategy marketing, print collateral, interactive media and websites, retail merchandising, training programs, signage and Nici worked for SOMA Magazine as a writer, account execu- packaging. Prior to joining kf!g she founded Harrison tive and director of promotions. At SOMA, she developed her Design Group and served as a partner-director in Frank fundraising and promotional skills, executing many successful Harrison Perez, Creative Capital Resources (non-profit arts partnerships and sponsor events. Later, as an account executive management and marketing). for KKHI, she wrote and produced radio advertisements.With her husband,Vernon Glenn, KPIX(CBS) Sports Anchor, she has As a brand consultant and advisor to Nokia’s innovation also co-produced corporate videos. unit, Cheryl established relationships with companies on the leading edge of interactive new media and emerging Nici brings to kf!g her strong creative writing, promotional skills technologies. Throughout her dynamic career, she served and event production experiences. Her background in radio on executive boards of various non-profit and community copy, video production, events and her experience as a magazine organizations and is aTrustee of UC Davis. Awards she has journalist, allows her to have the ability to write clear and compelling received include San Francisco’sWoman Entrepreneur and copy under pressure in any circumstance. the UC Davis Award For Distinction and Alumni Service . Cheryl earned her degrees from UC Davis in applied behavioral sciences and environmental design.
Nici Glenn–Account Director As an Account Director, Nici contributes to the conception and As an Account Director, Nici contributes to the conception implementation of innovative marketing ideas, promotional media campaigns and event production. Her 12 years in the communication industry has made her proven track record an asset to the kf!g team. Nici worked for SOMA Magazine as a writer, account executive and director of promotions. At SOMA, she developed her fundraising and promotional skills, executing many successful partnerships and sponsor events. Later, as an account executive for KKHI, she wrote and produced radio advertisements.With her husband,Vernon Glenn, KPIX(CBS) Sports Anchor, she has also co-produced corporate videos. Nici brings to kf!g her strong creative writing, promotional skills and event production experiences. Her background in radio copy, video production, events and her experience as a magazine journalist, allows her to have the ability to write clear copy under fire. She is comfortable with meeting tough deadlines while serving as an Account Director, creative writer and event producer. Nicole received a BA degree in Broadcast Journalism from San Francisco State University . making it happen is what we do best... we Know How
Technology/Biotech/Education Business Autodesk BestFriendsAgain.com Bio Arts International Coherent Laser Chabot Space & Science Center Deep Flight Aviator E-fax Communications, Inc. Ex’pression College for Digital Arts Eastman Kodak, EPS Division Isha Foundation Imtech International, Inc. Kary Mullis/Nobel Laureate Laserscope Marketel International Inc. Moon Express McKesson Nokia REVL Silicon Valley Space Center SmartNow.com Southwall Technologies (Heat Mirror) Stargene Sun Microsystems Tangent Computer Vicon 8 The Webby’s About Records Agilaire American Society of Media Photographer Arco Marine Bay Delta Bank of America Booz Allen Hamilton Brobeck Coblentz Cahen McCabe & Breyer Colonna Farrell Design Enviro-Sure Ernst & Young Fremont Group Gershoni Design Google University GRFX Novicom Human Factors Inc. JAMS/Endispute Landor Associates Marsh & McLennan (Johnson & Higgins) Morton Beebe & Associates National Insurance Group Pacific Union Pillsbury Madison & Sutro Porter Novelli Primo Angeli Design Rabobank Screenwriters Guild of America Silicon Valley Bank Sedway & Associates Sotheby International Realty Special Olympics Sun World TEDxMarin Venture One Wolff Olins Communications
Green Tech & Sustainability Hospitality Entertainment The Groasis Waterboxx Bureau of Land Management California Under Secretary of State EcoTalk Environmental Protection Agency Sonoma Ecology Center Cittaslow Wildlands Conservancy Department of the Interior Groasis Waterboxx National Park Service Office of the Interior Palm Springs Sustainability Commission Project Greenhands Robert Mondavi Institute Robert Mondavi Winery Sierra Club Trust for Public Land University of California Davis U.S. National Park Service Bass LTD Crowne Plaza Hotels Compadres Diamond H Ranch Hilton Hotels Fairmont Hotels HeavenlyValley Ski Resort Huntington Hotel Inter•Continental Hotels Mark Hopkins Hotel McDonalds Omni Hotels Saga Foods Virgin America Westin Hotels Ray Harryhausen Twentieth Century Fox MGM Chicago Paramount Jon Bon Jovi London Fashion Week Maverick Records New York Fashion Week About Records Train Uncle Kracker Anjelica Huston Harlequin Books Jack Douglas Oscars MTV Awards
Community and Social Responsibility American Cancer Association American Heart Association Artist in Print American Institute of Graphic Arts California Department of Health Services California State Bar Association City Arts BART (Bay Area Rapid Transit) EcoTalk Forum for Women Entrepreneurs Gorbachev Foundation Leukemia Foundation Make A Wish Foundation Museum of Performance and Design National Endowment for the Arts Oakland Ballet Oakland Symphony Palm Springs Unified School Dist. Performing Arts Library & Museum Practicing Law Institute Presidio Performing Arts Foundation Presidio DanceTheatre Professional & Businesswomen’s Conference (PBWC) Ronald McDonald House San Francisco Ballet San Francisco Business Arts Council San Francisco Convention and Visitors Bureau San Francisco Girls Chorus San Francisco International Arts Festival San Francisco Opera San Francisco Unified School District (SFUSD) Screenwriter International Expo Sonoma Unified School Dist. Special Olympics St. Mary’s College (Center for Fiduciary Capitalism) State of the World Forum Susan G. Komen Breast Cancer Foundation TEDx - Marin Conference The Honorable Mayor Willie Brown The Trust for Public Land Tri-Valley Business Council University of California, Berkeley (UCB) University of California, San Francisco (UCSF) US Olympic Committee Youth Arts Programs / Youth Arts Festival Zeum
what they say about us.... “When Peter Laanen recommended Mikey and Ed to launch the Groasis Waterboxx, it was the best tip I ever received. They did more than agreed upon, always looking out for my best interests. We have had millions of media placement around the world and they have created partnerships with everyone we needed for the right kind of exposure… from the National Park Service to the Bureau of Land Management to Robert Mondavi Winery and UC Davis.” “Mikey has been doing public relations for me and is superlative. She is aggressive as a person in this role needs to be, yet is never over the line, always proactive, always positive. She looks out for me and goes beyond the call of duty in making sure I am well prepared for every situation that arises. She is also a personal pleasure to work with.” – HEIDI ROIZEN, BOARD MEMBER, TIVO – PIETER HOFF, INVENTOR GROASIS WATERBOXX “Mikey and Ed are as energetic and creative as “No one delivers press like kf!g! We were so impressed with the coverage for Moon Express, reaching close to 300mm. If you want press, I cannot recommend kfg highly enough” - SUSAN KOEHLER, CHIEF MARKETING OFFICER INTELIUS they come. When Ex’pression College was looking for media exposure the decision was quickly made to hire kf!g. And boy, did we get articles and interviews in the best papers, magazines, radio and TV. Michele achieved great coverage on our concerts with artists like Jon Bon Jovi , Tori Amos, The Call, Train and more. I have since recommended her firm several times and have never been disappointed. I love kf!g.” – PETER LAANEN, CEO EX’PRESSION COLLEGE, INTERNATIONAL TRADE DIRECTOR FOR NETHERLANDS BUSINESS
HM “We have had press from Paraguay to France, China to Iraq. kf!g is so creative and thorough, they do an amazing job. Never resting on their laurels plus they are fun to work with.” “I worked with kelly fogelman for six years. They are innovative, have great follow through and are very professional. I enjoyed working with them and their creative team.” – LOU HAWTHORNE, OWNER BIOARTS – SANDOR STANGL, WEST COAST REGIONAL VICE PRESIDENT BASS LTD INTERNA TIONAL “I have worked with Kelly Fogelman for over twenty years. So I have witnessed first hand their creativity, dedication and performance. I cannot say enough about them. They increased my business imeasurably.” "I hired Michele Kelly when I opened my Salon in San Francisco. I watched over twenty years as her firm grew due to her ability to create unique campaigns, partnerships, and consistently delivered significant national and . international media for our company and others .I cannot recommend her and her company highly enough.” – PHILLIP ROGERS, CEO VIDAL SASSOON - VIDAL SASSOON
Kelly Fogelman Group 415-388-8009 (w) Ed Fogelman- firstname.lastname@example.org Mikey Kelly- email@example.com 415-328-3969 (m) 415-328-3966 (m) www.kfgroup.net © kellyfogelman group 2012
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H&H Measurement delivers KSR Swiss KFG Level sensors, (horizontal) float switches, level gauges, magnetic level gauges and displays and many other products.