Published on April 21, 2008
Key rules about digital and social media ? Entertainment / Information Add to the users experience Taking a lifestyle approach Satisfying a need greater than product Drive the Egoboo – push the egos of the users Adding a simple service bugaboodaytrips Intel WATJ PEPSI skittles Xbox Live Halo 3 Scoreboard Champion’s League predictor
Entertainment / Information
Add to the users experience
Taking a lifestyle approach
Satisfying a need greater than product
Drive the Egoboo – push the egos of the users
Adding a simple service
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