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Kevin Dugan

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Information about Kevin Dugan

Published on November 6, 2007

Author: ugaconnect

Source: slideshare.net

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We> Me UGA Connect 10.18.07

think audio/visual

 

 

 

communication channels increasing 2 delivering more messages news releases (2K+ daily, 520K+ annually) receiving greater scrutiny

increasing 2

delivering more messages

news releases (2K+ daily, 520K+ annually)

receiving greater scrutiny

attention span decreasing requiring instant comprehension confidence in a substantive, efficient, effective message EVERYTHING’S abbreviated spelling, board games, trips to the mall

decreasing

requiring instant comprehension

confidence in a substantive, efficient, effective message

EVERYTHING’S abbreviated

spelling, board games, trips to the mall

content creation tools increasing in power, ease of use decreasing in cost no longer a barrier to entry use for the right reasons

increasing in power, ease of use

decreasing in cost

no longer a barrier to entry

use for the right reasons

“ It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change .” — Charles Darwin

search engine optimization brings audience to you always changing a/v increase relevance pr opportunity

brings audience to you

always changing

a/v increase relevance

pr opportunity

participation/conversation brings you to audience evolving a/v increase engagement BIG pr opportunity

brings you to audience

evolving

a/v increase engagement

BIG pr opportunity

(my) social media communications ecosystem social networking microblogging blogging active, informed, passionate conversation

the dark side

the dark side

brand bliss or blasphemy?

photo sharing or photo stealing?

got metrics?

transparency, authenticity

 

the steps listen. it all starts with Google define. map out the niches relevant to your audience participate. generate content, comment, communicate conversation. the end result of your efforts

listen. it all starts with Google

define. map out the niches relevant to your audience

participate. generate content, comment, communicate

conversation. the end result of your efforts

new tools = new rules follow the golden rules… break the rest

follow the golden rules…

break the rest

call to action

think big(ger)

“ If a picture is worth 1,000 words… the experience is worth 1,000 pictures.” — Gary Topolewski, chief creative officer BBDO

connect (with me) [email_address] or Strategic Public Relations The Bad Pitch Blog Twitter Facebook LinkedIn Flickr YouTube Slideshare

[email_address]

or

Strategic Public Relations

The Bad Pitch Blog

Twitter

Facebook

LinkedIn

Flickr

YouTube

Slideshare

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