Kennell & Mac Leod Shanghai 11.08x

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Information about Kennell & Mac Leod Shanghai 11.08x
Education

Published on November 16, 2008

Author: james.kennell

Source: slideshare.net

A memetic framework for conceptualising and evaluating the 2012 Cultural Olympiad James Kennell & Nikki MacLeod University of Greenwich, UK James Kennell [email_address]

Memetics A theory of cultural transmission based on the replication of cultural units, or ‘memes’ Weak analogy to the gene theory of biological inheritance NOT socio-biology or genetic determinism An expression of ‘universal Darwinism’ James Kennell [email_address]

A theory of cultural transmission based on the replication of cultural units, or ‘memes’

Weak analogy to the gene theory of biological inheritance

NOT socio-biology or genetic determinism

An expression of ‘universal Darwinism’

James Kennell [email_address]

Memetics and Olympism Universal aims of Olympism and unique cultural context of each game form a changing but coherent environment within which selection operates Replication Two scales: Inter-games Intra-games (host nation) James Kennell [email_address]

Universal aims of Olympism and unique cultural context of each game form a changing but coherent environment within which selection operates

Replication

Two scales:

Inter-games

Intra-games (host nation)

2012 Cultural Olympiad 4 year cultural festival Recent innovation building on tradition 1 st national programme aims to: celebrate the cultural diversity of London and the UK, inspire and involve young people generate a positive legacy James Kennell [email_address]

4 year cultural festival

Recent innovation building on tradition

1 st national programme aims to:

celebrate the cultural diversity of London and the UK,

inspire and involve young people

generate a positive legacy

2012 Cultural Olympiad Opening and closing ceremonies Major national projects UK-wide cultural festival James Kennell [email_address]

Opening and closing ceremonies

Major national projects

UK-wide cultural festival

Grey literature review Grey literature refers to documents that are not commercially published and usually incorporate reports, policy documents, local and national government documents, conference proceedings and other publications Content analysis methodology James Kennell [email_address]

Grey literature refers to documents that are not commercially published and usually incorporate reports, policy documents, local and national government documents, conference proceedings and other publications

Content analysis methodology

LOCOG London Cultural Consortium Central London Sub Region (Creative Offer 2012) Mayor of London London Assembly London Councils 5 Host Boroughs Network 2008-2012 Culture and Creativity Advisory Forum MLA English Heritage DCMS House of Commons Culture, Media and Sport Committee Cultural Olympiad Action Group Podium Voluntary Arts Network Archives, Libraries and Museums London Arts Council England South West England Development Agency Croydon Council Yorkshire Gold Coventry and Warwickshire 2012 opportunities group Derbyshire 2012 games management group North West Regional Development Agency South East of England Development Agency South East of England Regional Assembly Youth Music UK South East of England 2012 partnership

The Cultural Olympiad memeplex James Kennell [email_address] Educational benefit Tourism benefit Social benefit Developing institutional frameworks Cultural development Cultural Olympiad

Emerging structure(s) UK 3 Nations and 9 regions 5 host boroughs London James Kennell [email_address] Memetic transmission Formality Independent Informal Formal

Predictions A. That certain memes will be better adapted to the Cultural Olympiad environment than others Tourism benefit Social benefit B. That these memes will be replicated at all levels of the Cultural Olympiad structure, including in the post games evaluative period. James Kennell [email_address]

A. That certain memes will be better adapted to the Cultural Olympiad environment than others

Tourism benefit

Social benefit

B. That these memes will be replicated at all levels of the Cultural Olympiad structure, including in the post games evaluative period.

Methodology 4-year multiple-embedded case study research project London Borough of Greenwich Canterbury Durham World Heritage sites Mix of theoretical and literal replication James Kennell [email_address]

4-year multiple-embedded case study research project

London Borough of Greenwich

Canterbury

Durham

World Heritage sites

Mix of theoretical and literal replication

Methodology Mixed-methods approach Meme frequency analysis Mapping of delivery networks and relationships Interviews with key informants Meta-evaluation of evaluative frameworks James Kennell [email_address]

Mixed-methods approach

Meme frequency analysis

Mapping of delivery networks and relationships

Interviews with key informants

Meta-evaluation of evaluative frameworks

Research impacts Memetics Theory-testing Cultural policy-appropriate methodology Olympism / Olympic studies New understanding of the transmission of Olympic values Increased understanding of the mechanics of Olympic policy / programming development 1 st longitudinal study of the Cultural Olympiad James Kennell [email_address]

Memetics

Theory-testing

Cultural policy-appropriate methodology

Olympism / Olympic studies

New understanding of the transmission of Olympic values

Increased understanding of the mechanics of Olympic policy / programming development

1 st longitudinal study of the Cultural Olympiad

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