advertisement

Keeping Your Bank Brand Alive During A Recession

50 %
50 %
advertisement
Information about Keeping Your Bank Brand Alive During A Recession
Business & Mgmt

Published on March 19, 2009

Author: Acluytens

Source: slideshare.net

advertisement

Keeping Your Bank Brand Alive During A Recession Ago Cluytens Global Head Of Marketing ING Private Banking

Bankers Are The New Lawyers

www.mxgm.org, « The Hold Up »

«  A bank is a financial institution whose primary activity is to act as a payment agent for customers and to borrow and lend money. It is an institution for receiving, keeping, and lending money.«  (Wikipedia)

 

"It is important for the banks now to be guided by fairness, accountability and transparency . It benefits no one if the depositors are unsure of their deposits" (A. Tetangco)

[Fairness] « to be fair is to be free from bias, dishonesty, or injustice »

[Accountability] « there’s no such thing as a free lunch » (Milton Friedman)

[Transparency] «  Transparency is the brother/sister of trust. » (Milorad Ajder)

So, how do we regain trust ?

 

 

Isn’t that a little simplistic though ?

«  As a manager, it is my job to protect the bottom line.«  

«  As a manager, it is my job to serve the customer.«  

«  As a shareholder, I am concerned about your ROI.«  

«  As a shareholder, I am concerned about your business practices.«  

«  As a lawmaker, I am concerned about your role in society .» 

«  As a lawmaker, I am concerned about your financial viability .» 

So how do I protect my banking brand during the recession ?

Find out what customers value.  

Provide great service.  

Admit your mistakes.

Be authentic.

And keep your promises. Period.

    “ The difficulty lies not so much in developing new ideas as in escaping from old ones.” (John Maynard Keynes)

www. brandingthroughpeople.com ago@ brandingthroughpeople.com www.twitter.com /acluytens

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

www.brandingthroughpeople.com

Hier sollte eine Beschreibung angezeigt werden, diese Seite lässt dies jedoch nicht zu.
Read more

How To Keep Your Small Business Afloat During Hard Times

How To Keep Your Small Business Afloat During Hard Times ... Visiting a bank loan officer and understanding ... Keeping a small business afloat in ...
Read more

Monetary Policy: Stabilizing Prices and Output - Back to ...

... or the European Central Bank ... In a recession, ... and governments have used it extensively during the recent global crisis.
Read more

Community | The U.S. Small Business Administration | SBA.gov

But that does not mean you can’t find great online resources to assist your small business needs.
Read more

4 Tips For Buying Stocks In A Recession | Investopedia

4 Tips For Buying Stocks In A Recession ... household name brands during the recessionary ... Use During Earnings Season.) Diversify Your ...
Read more

Managing in difficult times | Acas

Managing in difficult times. ... on how to manage your workforce during this ... together a top tip guide for managing during a recession, ...
Read more

Some companies (like Wal-Mart) thrive despite recession ...

While many businesses struggle during the recession, ... could help you increase your ... financing to weather the recession. The bank also ...
Read more

Maintaining a Positive Attitude in the Workplace - PayScale

Maintaining a Positive Attitude in the Workplace By Bob Rosner and Sherrie Campbell With the current American economy in a recession, it can be difficult ...
Read more