Keeping Up with Search, Social and Mobile - 2014 RE/MAX R4 Convention

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Information about Keeping Up with Search, Social and Mobile - 2014 RE/MAX R4 Convention
Real Estate

Published on March 4, 2014

Author: ericacampbell



Today’s technology is moving at an insane pace. Slow it all down with Erica Campbell Byrum, Director of Social Media for, as she explores consumer trends and the implications in search, social, mobile and your online reputation. 

This presentation was given at the 2014 RE/MAX R4 Convention in Las Vegas. #remaxr4

Keeping Up with Search, Social and Mobile Erica Campbell Byrum Director of Social Media & @ericacampbell

Agenda • Mobile First! • Search Is Morphing with Social • Visual Storytelling Comes into Focus @ericacampbell

Mobile First!

Mobile First! The mega trend of the 21st century is empowerment of people via connected devices. - Mary Meeker @ericacampbell

Mobile First! 61% Of smartphone users access social media on their mobile device. - Edelman Digital @ericacampbell

Mobile First! People who use phones and tablets to access the Internet will outnumber those who use a PC by 2015. - Mary Meeker @ericacampbell

Mobile In The Middle Mobile technology and behavior is at the center of the current digital ecosystem, including web, social and search. -Edelman Digital @ericacampbell

Mobile First! 29% of Americans say their phone is the first and last thing they look at every day. People are always connected. - Qualcomm @ericacampbell

Optimize Content Across Channels 90% of people use multiple screens sequentially. - Google @ericacampbell

Optimize Content Across Channels 61% of mobile searchers who land on a nonoptimized site will immediately leave the site and return to Google to find one that is more readable. - Google @ericacampbell

Local Mobile Search One half of all local searches are conducted on mobile. People search while on the move. - Microsoft @ericacampbell

Time on Devices Increasing On average, Americans spend 2.7 hours socializing on mobile devices. Fish where the fish are. - Microsoft @ericacampbell

Mobile Search Converts to Purchase 90% of mobile searches lead to action, 50% lead to a purchase. - Search Engine Land @ericacampbell

Search Is Morphing with Social

The Convergence of Search & Social @ericacampbell

Create content that people will have an incentive to share. @ericacampbell

Social Media + Content Marketing = @ericacampbell Killer SEO

Google Integrates with Social Your Google+ presence will affect your SEO rankings @ericacampbell

Bing Integrates with Social @ericacampbell

Social Signals Social in the Top 10: Google+ Facebook Shares Facebook Comments Facebook Likes Pinterest Tweets @ericacampbell

Social Signals @ericacampbell

92% of consumers worldwide trust recommendations from friends and family more completely. Search engines, as a result, have begun to shift to factor a searcher's social connections into their results. - Nielsen @ericacampbell



eBook: Maximizing Your Online Reputation (This can help.) Download @ericacampbell

Content Marketing & Repurposing @ericacampbell

Content is fire, Social Media is gasoline. - Jay Baer @ericacampbell

Visual Storytelling Comes Into Focus

Social Media Influences Purchase 85% of users say social networks help them decide what to purchase. -IBM, Generation C Study @ericacampbell

Facebook & Google+ @ericacampbell

Add Visual Content 5x Higher engagement on visual content on Facebook. Pictures are easier to digest in the newsfeed. -Edelman Digital @ericacampbell

Cover Photo @ericacampbell

Incorporate Photos & Videos into Posts @ericacampbell

Add Listings via Posts & Facebook Tab @ericacampbell

Infographics & Checklists @ericacampbell

Facebook & Google+ Tips • Share content that makes your brand stick • Post info that relates to first-time buyers/sellers, home renters, empty nesters, etc. • Ask clients to visit your Facebook Business Page and Google+ Page for valuable info @ericacampbell

Instagram @ericacampbell

Instagram Stories about locations told through compelling & beautiful photos & videos @ericacampbell

Stats @ericacampbell

Anatomy of an Instagram Profile (Mobile) Profile Pic Company Name, Profile, URL Photos @ericacampbell Followers & Following

How It Works • • • • • • Snap a photo with your mobile phone Choose from 20 different filters to transform the image Tag the photo with a Foursquare location Include a message and use hashtags ‘Like’ and comment on posts from other users Search the site and app to discover content @ericacampbell

Filter Options @ericacampbell

Filter Options Before @ericacampbell After

Import Video From Library & Filter Options @ericacampbell

10 Photo & Video Ideas with Instagram @ericacampbell

1. Contact Information @ericacampbell

1. Contact Information @ericacampbell

2. Listings @ericacampbell

2. Listings @ericacampbell

3. Open Houses & Events @ericacampbell

3. Open Houses & Events @ericacampbell

4. Staging @ericacampbell

5. Sold Homes @ericacampbell

5. Sold Homes @ericacampbell

6. Closing/Happy Client @ericacampbell

6. Closing/Happy Client @ericacampbell

7. Behind the Scenes @ericacampbell

8. Neighborhoods & Views @ericacampbell

9.Sneak Peek of Upcoming Listings @ericacampbell

10. Restaurants/Local @ericacampbell

Share Your Photos & Videos @ericacampbell

Postagram @ericacampbell

Photo Editing Apps • • • • • • Picktochart (Infographics) Picmonkey (Text) Picframe (Multiple photos) Phonto (Text) Flipagram (Photo videos) Rhonna Designs (Text/Designs) @ericacampbell

Instagram Tips • • • • Start sharing photos of your listings Add a filter that complements the home Take close-up shots of key features Use hashtags in your comments #RealEstate #ShortSale #Foreclosure #ReducedPrice #LuxuryRealEstate @ericacampbell

Pinterest @ericacampbell



Source: Pinterest


Why Is Pinterest So Powerful? Lead Gen SEO Traffic Link Referral @ericacampbell Social Sharing

Source: Pew Internet & American Life Project @ericacampbell


10 Pinterest Board Ideas @ericacampbell

1. Introduce the Team @ericacampbell

2. Showcase Listings @ericacampbell

3. Customer Testimonials @ericacampbell

4. Lifestyle Content • Seasonal Boards • Home Décor – – – – Small spaces Closets Kitchens Wine cellars • Recipes • Hobbies – Fashion/Style – Luxury Cars – Sports • Landscaping • Crafts/DIY Projects @ericacampbell

5. Local • Cities/Neighborhoo ds • Dining Guide • Shopping • Nightlife • Events • Entertainment • Schools • Local Businesses • Beauty/Spas • Professional/Home Services @ericacampbell

6. Real Estate Advice & Insight @ericacampbell

7. Video • Home Tours • Neighborhood Tours • Home Inspection Finds • Décor for Small Spaces • Client/Agent Interviews • Listings @ericacampbell

8. Open Houses @ericacampbell

9. Marketing Ideas @ericacampbell

10. Staging Ideas @ericacampbell

See, It Works! Sold within 6 days of being on Pinterest!! @ericacampbell

Pinterest Tips • Remember, Pinterest is for engaging and creating the ideal lifestyle • Evoke ‘Pinspiration’ with your pins • Pin it, and they will come • Use words like: dream home, perfect space, ideal kitchen • Include hashtags for search @ericacampbell Social @ericacampbell

Social Management • Set up of 7 social networks • 1 post per day across 3 social networks • 3 Facebook apps plus branding @ericacampbell

Social Listening: Reputation Manager • Monitor online visibility, reviews, mentions, social and competitive share of voice @ericacampbell • Verification for 3 local directories

Social Broadcaster Create posts for your social networks, including listings and open houses – all from one login! @ericacampbell

Social Wall Automatically have your Facebook, Twitter and LinkedIn updates post directly to your website. @ericacampbell Erica Campbell Byrum Director of Social Media & @EricaCampbell Erica Campbell Byrum /EricaCampbellByrum /EricaCampbellByrum /EricaCampbellByrum /EricaCByrum @ericacampbell

#remaxr4 #realestate presentations

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