Keeleyholder faosmallscalefarmingworkshopoct2012-121109104843-phpapp02

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Information about Keeleyholder faosmallscalefarmingworkshopoct2012-121109104843-phpapp02

Published on February 18, 2014

Author: FAOoftheUN


BARBADOS NATIONAL UNION of FARMERS Small Scale Farming in the Caribbean: Vegetable Producer – Problems & Solutions Keeley Holder October 18th, 2012

Barbadian Agriculture While Barbados economy is considered “developed”  Barbadian fruit & vegetable industry is NOT “developed”  It does not enjoy the benefits of a “developed nation” It desperately needs developmental support

National Union of Farmers Not-for-Profit Company  Celebrating 10th Year  Aim:    To bring more professionalism to agriculture & promote the interests of all members and others within this sector Committed to:   Sustainable economic development of Barbados agricultural sector & Barbadian farmers. Enrichment in quality of life of Barbadian people through fresh healthy foods

Key Binding Constraints 1. Limited & Oligopolistic Market    1. Lack of Productivity & Competitiveness    1. 4 Large Buyers > 2000 Small Growers Unstable Price & Business Relationship High Incidence Farmers Entering & Exiting Industry Low Yields Crop Mismanagement Inconsistent Quality, Unreliable Supply Cycle of Blame & Distrust; Lack of Confidence, Cooperation & Interaction Between Actors

A Technical Assistance Solution Cruise & Grocery Value Chain Project     Well Conceived Consumer-centric Avoid Perverse Incentives Leading Change

Value Chain? “An agreed interaction and sharing of information between economic actors, providers of services and policy makers, that is grounded in proper assessment of production and markets, with joint action plans to consistently deliver products demanded by consumers that are of specific quality, highly differentiated or branded, competitively priced, safe to consume or use and which will generate equitable and sustainable profit margins for all concerned.” (Robert Reid, IICA)

Cruise & Grocery Value Chain Project 1. 2. 3. 4. Improving Market Access & Developing Business Partnerships using Value Chain Approach Increasing Farmer Competitiveness by Leading Change & Effective Knowledge Transfer Methods Institutional Strengthening NUF Knowledge Management & Best Practices Dissemination

Leading Change (HBR – John Kotter) 1. 2. 3. 4. 5. 6. 7. 8. Establishing a Sense of Urgency Forming a Powerful Guiding Coalition Creating a Vision Communicating the Vision Empowering Others to Act on the Vision Planning for & Creating Short Term Wins Consolidating Improvements & Producing Still More Change Institutionalizing New Approaches

Knowledge Transfer    Diffusion of Innovation (Strategy used by Extensionists) Intrinsic Characteristics that Influence Adoption Building Enough Momentum to be SelfSustaining


Expand Market

The Demand – Cruise 120,000 lbs exported 2011/2012 BDS $1.2 Million foreign exchange Super Centre is conduit MISSED OPPORTUNITY 60,000 lbs “Go-to-Guy” Buyers wantMORE requested Couldn’t meet Not just sellingdemand produce 11 Crops, 10 Herbs desired    Not price competitive

Expand Market Increase Cruise Ship Demand  Tour Cruise Ship  Develop Crop Forecasting Analysis System  Farmer – Buyer Dispute Resolution    Supermarket Grocery Code of Conduct Value Chain Upgrading & Strengthening – Bilateral Meetings


Increase Competitiveness  Farmer Field Training     Provide Crop Specialist   BEST knowledge transfer method Go To the Farmer Generate Momentum Immediate Impact (Short-term Win) Global Exposure   Fruit Logistica, Germany World Agri Expo, California


Strengthening NUF Interpret Farmers’ Endowments  Strengthen Governance Structure    Revamp Constitution, Bye-laws, Policies & Procedures Training of Farmer Leaders:  Communication, Negotiation, Contract management, Strategic planning, Group dynamics, Leadership, Board governance, Board management, Time management, Meeting management, Advocacy and Lobbying, Fund raising, Branding


KM & Best Practices  Integrated Project Communication    Promotional Material for Media Press Releases Design of Farmer Materials (online/hard copy) Develop ICT Platform for Farmers’ Communication  Farmer training in ICTs (Vocational Training Board)  Develop E-format, Multimedia Documents for Farmers 

Why This Strategy? People Do Business With People Who They KNOW, LIKE & TRUST

Why This Strategy? Strong Potential for Replication In Other Caribbean Countries

The Novelty Unraveling Hidden Complexity Thinking Outside “Agricultural Box”  Avoiding the Relevance Paradox Business Perspective People-Centred Approach

Food Security FACT: Exporting achieves food security HOW:  Stabilises price & business relationship  Local market not as saturated  Improves farm productivity, competitiveness

Food Security FACT: Exporting achieves food security m do is lW na tio en nv OUTPUT: co Un  Better prices  Higher quality  Consistency

Financing Cost: Estimated US $750,000 In Kind Partners – MoA, FAO, IICA  In Cash Partners – IDB-MIF, Super Centre, Input Suppliers   IDB MIF:  Agenda: Helping Small Farmers to Produce Higher-Value Products and Access Niche Markets

Financing Still Need US $500,000

One More Thing… THE WORLD BANK “Literacy and managerial capabilities exert a strong, robust, & statistically significant impact on export of fresh & processed fruits and vegetables. This result reflects two facts: Horticulture is a knowledge-intensive business. 2. Success in world markets requires the availability of a skillful class of entrepreneurs.” 1.

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