Kbc Word Rockster

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Information about Kbc Word Rockster

Published on December 10, 2008

Author: navajobbdo

Source: slideshare.net

Agoria How ICT are you?

Briefing 2006 & 2007: Create an online competition. First Prize: VIP Rockstar treatment at Werchter festival. Ultimate goal: data capturing & branded entertainment

Central idea Participants had to fill out their own festival wish list for their stay at the festival The winner could invite 4 friends & saw his wishes come true Everything was broadcasted by JimTV (360° approach)

Central idea They were brought by helicopter and limo to the festival They had lobster and champaign for dinner They had a jacuzzi and swimming pool at their disposal, as well as a private showcase from the Van Jets who played at the festival

Results Number of participants: 22.372 Number of opt-ins: 16.180

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