KBC - Photo on card

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Information about KBC - Photo on card
Business & Mgmt

Published on March 6, 2009

Author: navajobbdo

Source: slideshare.net

Description

Just before summer 2006, KBC launched “mijnKBCkaart.be”, a service allowing KBC-clients to personalise their banccard with a picture of their choice. Navajo BBDO supported this launch in Belgium.

KBC KBC foto op kaart(festival & campustour)

Briefing Just before summer 2006, KBC launched “mijnKBCkaart.be”, a service allowing KBC-clients to personalise their banccard with a picture of their choice The launch had to be supported Target group : KBC clients

Central idea A photobox tour on a selection of festivals. In a special KBC- photobooth, everyone could take a picture of himself (and or his/her friends). Participants received immediately a fake banccard with their picture and url Once at home, the participants could print his/her picture (or a different picture) on their banccard, via myKBCcard.be

Results 4970 pics (382,3/day), 4733 email-addresses Within a couple of weeks, more than 100.000 clients requested their personal banccard Due to the huge success, action was extended to a campus tour

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