kazaklar Turkey as a Tourist Destination long

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Information about kazaklar Turkey as a Tourist Destination long

Published on April 24, 2008

Author: Manlio

Source: authorstream.com

World’s Top Tourism Destinations:  World’s Top Tourism Destinations Slide3:  Source: World Tourism Organization (UNWTO) (Data as collected by UNWTO 2006) Slide4:  Source: World Tourism Organization (UNWTO) (Data as collected by UNWTO 2006) Slide5:  Source: World Tourism Organization (UNWTO) (Data as collected by UNWTO 2006) Slide6:  Source: World Tourism Organization (UNWTO) (Data as collected by UNWTO 2006) Slide7:  Source: World Tourism Organization (UNWTO) (Data as collected by UNWTO 2006) *: provisional figure or data, TF: International tourist arrivals at frontiers (excluding same day visitors), VF: International visitor arrivals at frontiers (tourists and same-day visitors), THS: International tourist arrivals at hotels and similar establishments, TCE: International tourist arrivals at collective tourism establishments. Slide8:  Source: World Tourism Organization (UNWTO) (Data as collected by UNWTO 2006) Slide9:  Source: World Tourism Organization (UNWTO) (Data as collected by UNWTO 2006) Regional Results :  Regional Results Europe:  Europe Source: World Tourism Organization (UNWTO) (Data as collected by UNWTO 2006) Slide12:  Source: World Tourism Organization (UNWTO) (Data as collected by UNWTO 2006) Africa:  Source: World Tourism Organization (UNWTO) (Data as collected by UNWTO 2006) Africa Middle East:  Source: World Tourism Organization (UNWTO) (Data as collected by UNWTO 2006) Middle East Key Trends by Destination :  Key Trends by Destination Slide17:  Another year of relative stagnation for France and Italy; France and Italy; Stagnation in both international tourist arrivals and overnights in France and Italy in 2005 !!!!! – two key destinations in Europe, region’s overall 4.3% growth is very impressive. Excellent performances of Spain, the UK and Germany. Third disappointing year for France; result of the civil unrest and riots in autumn 2005. Paris and Nice recorded good increases. France performed better in long-haul than in short-haul markets. Demand from the USA picked up; image of France in the USA market is improving. Huge growth expectations from China was down on target. France’s main weakness; perceived as being very expensive, especially compared with ‘never’ tourism destinations in Europe that offer better value for money. Image is also a problem for Italy; experienced a good performance from long-haul markets – most popular destination in Europe among Japanese and Chinese, but did not attract much tourists from Europe. Italy also continues to suffer from a declining average length of stay. Slide18:  Spain’s performance boosted the region’s overall growth; Spain; succeeded in diversifying its tourism product to adapt to the changing marketplace. Main trend in the last couple of years has been a decline in mass-market package tourists in favour of independent (FIT) travelers looking for culture, history, health/wellness and city tourism as well as, or instead of, sun and beach. The meetings, incentives, conferences and exhibitions (MICE) sector has also shown strong gains. Catalonia was the best performing region in the country in 2005, attracting 14 million (more than 25% of all arrivals); the Balearic Islands with 9.6 million and the Canary Islands with 9.4 million. As a result of Turespana’s aggressive promotion of Spain’s lesser-known attractions; attracting more elderly, long-stay tourists, plus ‘residential’ tourists who have bought real estate in the country. Slide21:  UK and Germany performed well; The UK; a new tourism record in 2005 with an 8.0% increase in arrivals. !!! inbound holiday travel is only 4% up on 2000’s level; the results of natural disasters, terrorism threats, 7 July 2005 London bombings. Similar terrorist attacks in Egypt, Turkey and other parts of the world; tourism continues to be resilient to such events. Central / East European markets have been especially strong for the UK, plus emerging long-haul markets. The UK Government’s increase in visa fees has not been well received, could decrease demand. Germany; achieved another excellent year; both long-haul and short-haul sources recorded healthy growth. Asia seems to strengthened its share, however modest growth out of Japan. Growth from the Middle East was strong too. Germany is dominant in Europe’s MICE sector; attracted a significant share of the region’s major conferences and other events in 2005. Positive publicity about the 2006 Football World Cup has attracted growing interest as a leisure tourism destination. Slide22:  Northern Europe – the best performing region, but with mixed results; Northern Europe is the best sub-region in 2005, due to the UK; no other destination have exceeded the estimated average of 7.1%. Denmark and Iceland; disappointing results; Copenhagen appears to have a better year than Denmark overall, because of an increase in pre- and post-cruise tourism business. Sweden performed the best among the Nordic countries, ahead of Norway, due to the recovery of the US market and increasing demand from Russia. Norway has a good performance; due to increased demand for winter tourism, improved performances in some long-haul markets such as Japan, but not the USA, and new low-cost airline routes and ferries. The region generally benefited from increased cruises in the Baltic Sea, although the Baltic States performed better in terms of pre- and post-cruise business. Finland aims expand its long-haul markets, especially Asia, however Europe is still the primary market. Niche sectors, such as Christmas in Lapland, performed particularly well, and Russia is proving to be a strong growth market for 2006. Slide23:  Southern Europe produces lots of winners – from Turkey to Greece and Cyprus and Monaco; Turkey; Europe’s second best performing sub-region in 2005; due to the excellent results achieved by Turkey last year. Greece; disappointing 2004 for Greece, since the Summer Olympic Games in Athens discouraged potential tourists from visiting the country; caused a 5% decline in arrivals. But positive publicity during and following the Games stimulated tourism demand from around the world. Arrivals rose around 11%, even higher for Athens. Cyprus suffered a slowdown in growth in 2004, largely due to new visa requirements to non-EU markets after joining the EU. This had a particularly severe effect on Russia, which was its fastest growing source. Demand picked up in 2005. The destination’s main weakness; too far from the main source markets to attract low-cost airlines. Monaco’s healthy double-digit growth is due to a big increase in hotel capacity and an increase in event tourism through the year. Slide24:  Increasing focus on quality; Malta; another destination losing out of the competition because of lack of low-cost airlines serving the destination !!! There is concern, low-cost airline services could turn the Mediterranean island paradise into a hub for carriers wishing to link North Africa with Europe. Malta’s EU membership has brought in additional MICE business. Making efforts to reduce its dependence on tour operators, to improve quality and attract more upmarket tourism. Croatia and Serbia & Montenegro; Improving quality is also key to these star performers. Both succeeded in raising awareness of their tourism potential; focused on developing sustainable tourism products. Serbia is looking to develop its winter ski potential and spa tourism. Montenegro is investing heavily in quality sun & beach resorts as well as rural and mountain tourism. Increasing focus on product diversification; Slovenia; strengthened its position as a year-round tourism destination; offering a wide range of tourism products and attractions from culture and city life of Ljubljana, to skiing, sun & beach and wellness / spas. Portugal; increased its arrivals by 4.2% from new markets such as Russia, Brazil and Japan. Slide25:  Slowdown in growth for Central / Eastern Europe; Growth for Central / Eastern Europe slowed significantly overall in 2005; after its exceptional record increase the previous year. 2004’s strong performance was due to new membership to the EU in May 2004; simulated tourism flows. Continued expansion of low-cost airline services to the new EU member states simulated demand to and from the different destinations. More short breaks, at the expense of longer holidays; Main trend in the sub-region in 2005 was a slower rise in overnight volume than arrivals except Bulgaria, primarily a sun & beach destination. Meaning that demand has grown faster for short breaks than long holidays, in line with the expansion of low-cost / no-frills airline services to and from the region. Prague in the Czech Republic; continued its popularity, with a strong demand from Japan. However US market was down on target. Poland and Slovakia; city tourism has also been important. With the help of the launch of low-cost / no- frills flights, they attracted stronger than average growth from long-haul markets eager to visit Europe’s newer tourism destinations. Slide26:  Modest growth for Western Europe overall; Western Europe’s performance was relatively modest except Germany, which achieved another excellent year in terms of tourism growth Switzerland; attracted good increases from new emerging markets such as China, India and South Korea. Austria; continues to perform well as a winter destination – it remains a favorite for many markets – but decline in summer tourism. Overall length of stay is also falling. Over the past 10 years, the country lost 10 million summer visitors, mainly from international markets. Turkey’s Travel and Tourism:  Turkey’s Travel and Tourism Economic Impact:  Economic Impact World Travel and Tourism Council estimates that; In 2006, Turkish Travel & Tourism is expected to generate US$ 63.9 billion of economic activity (total demand), growing to US$ 124.6 billion by 2016. Total demand is expected to grow by 7.3% in 2006 and by 4.7% per annum, in real terms, between 2007 and 2016. 2006 Total Demand represents 1.0% of world market share. The Industry’s Direct Impact Includes;:  The Industry’s Direct Impact Includes; 726.000 jobs, representing 3.3% of total employment in 2006 and are forecast to total 733.000 jobs or 2.9% of the total by 2016. US$ 23.0 billion of gross domestic product (GDP) equivalent to 5.7% of total GDP in 2006 , rising in nominal terms to US$ 40.4 billion (5.0% of total) by 2016. However, since Travel & Tourism touches all sectors of the economy, its real impact is even greater. Turkey’s Travel & Tourism Economy Directly and Indirectly will Generate;:  Turkey’s Travel & Tourism Economy Directly and Indirectly will Generate; 1.710.000 jobs in 2006, representing 7.8% of total employment, or 1 in every 12.8 jobs. By 2016, this should total 1.761.000 jobs, 7.0% of total employment or 1 in every 14.4 jobs. US$ 54.2 billion of GDP equivalent to 13.5% of total GDP in 2006, rising in nominal terms to US$ 97.1 billion by 2016. Slide31:  US$ 24.8 billion of exports, services and merchandise or 22.5% of total exports in 2006, growing to US$ 51.2 billion (14.3% of total) in 2016. US$ 11.9 billion of capital investment or 14.5% of total investment in 2006. By 2016, this should reach US$ 19.2 billion or 10.5% of total. US$ 400 million of government expenditures or 0.7% of total government spending in 2006. In 2016, this spending is forecast to total US$ 800 million, or 0.9% of total government spending. Key Trends:  Key Trends Slide36:  Turkey, with its excellent results in 2005, Southern\Mediterranean Europe became the second best performing sub-region in Europe. One of the main reasons for this success; stretched its tourism season beyond the summer to at least eight months of the year Winter tourism; for a growing number of smaller markets, winter tourism including skiing in Eastern Anatolia, is becoming increasingly attractive. Performed well in both long-and short-haul markets, especially in Russia and the other former Soviet Union member counties (Commonwealth of Independent States) and Central\Eastern Europe. Seen as good value for money, Immigration is “hassle free”, with visas offered on arrival. Purpose of Travel:  Purpose of Travel Slide42:  Source: TR Institute of Statistics Key Markets:  Key Markets Development in First 15 Markets (Visitor Numbers):  Development in First 15 Markets (Visitor Numbers) Source: Turkish Ministry of Tourism Developments in Other Markets:  Developments in Other Markets Source: Turkish Ministry of Tourism Visitor Arrivals:  Visitor Arrivals Turkey’s key market is Europe. Germany; The most important single market. German arrivals have increased by 86.3% to 4.46 million in 2005, compared to 2.28 million in 2000. 63.6% went to Mediterranean in 2005. For Germany; the most favorite destination was Spain (Balearic Islands) with a 16% share of German outbound trips in 2005 followed by Austria, France (in decline due to riots in the country), Italy and Turkey. There has been a noticeable shift away from Turkey to Greece, Spain, Italy and even long-haul destinations. Turkey’s fall may be due to the outbreak of avian flu. Survey by European Travel Monitor Fastest growing destinations; Ireland, Estonia, Lithuania, Cyprus, Poland, and The UK (a short-break destination, boosted by large number of no-frills flights) Slide47:  The former USSR has become the second most important market with a steep increase by 175.5% to 1.86 million in 2005, compared to 677 thousand in 2000, particularly for short visits to the Black Sea (68.8% in 2005). Russia recorded a 14% increase in trips abroad in 2005. Russia is already making a reputation as a high spending desirable source market. Sun & beach destinations such as Turkey and Egypt dominate Russians’ holiday wish list. Western Europe has been gaining share due to aggressive marketing and promotions by European NTO’s and industry suppliers, plus growing number of airlines. Cumbersome visa procedures are still a deterrent. Slide48:  The UK (Europe’s second largest travel and tourism source after Germany) , with 1.76 million has become the third most important market with a slower increase by 92.1%, compared to 915 thousand in 2000. 71.9% visited Aegean destinations in 2005. British market only grew by 3% in 2005. Estonia is the big winner with an increase of 62%. Baltic States, Central / Eastern Europe and Turkey (26.7%) also recorded high increases. Among the favourite British holiday destinations, France stagnated and Spain attracted modest growth. Italy confirmed its popularity with new destinations such as Puglia. Spain is still the leading destination, generating a 26% share of all trips, ahead of France and Greece with 11% each, the USA with 7% and Italy with 5% In 2005, tour operator sales to Spain were down 15% - reflecting the shift away from inclusive tour packages to independently tailored holidays. Greece and USA was also down by 12% each. Slide49:  Regardless of the national unemployment level, inflation, interest rates or declines in disposable incomes, Brits are determined to take holidays; many takes multiple trips; “travel now, pay later”. UK has the largest number of low-cost / no-frills airline services. Long-haul travel already accounts for a higher share than for Europeans. Benelux markets (particularly Holland and Belgium) are growing. 73.3% of Belgians and 77.4% of the Hollanders visited Mediterranean and Aegean in 2005. French and Italian markets are also performing well. 43.5% of French, 55.9% of Italian tourists visited Marmara in 2005. France was one of the best performing European outbound markets in 2005 with 1.8 million additional trips abroad. Long-haul destinations and some parts of Europe enjoyed good increases. Slide50:  Croatia (50.4% increase) attracted the strongest growth. Central / Eastern Europe and the Baltic States also recorded good increases. Turkey (27.8%) was another big winner, as was Spain (13.3%). Italy; Europe’s fifth biggest outbound travel market; performed slower in 2005. Destinations recording highest increases include Turkey (26.3%), Slovakia (17%), Poland (12.5%), Lithuania (11.6), and Bulgaria (13.8%). In addition to Turkey, Spain also performed well but that was in line with other Southern / Mediterranean European destinations such as Malta and Portugal. Hungary, used to the favourite destination, suffered a decline. Slide51:  An increase of 22.96% occurred in the number of visitors from the Commonwealth of Independent States (CIS) who formed 58.72% of total Eastern European Countries in 2005. Among those countries, the highest increase in the visitors occurred in Georgia, Tajikistan and Ukraine by 56,36%, 38,44%, 29,63%. 82.9% of Georgians visited Black Sea, 86.0% of Tajiks visited Marmara, whereas 92.4% of Ukrainians visited Marmara and Mediterranean in 2005. Except for Israel and Iran, Middle East market has been disappointing. 76.0% of Israelis visited Marmara and Mediterranean, and 83.9% of Iranians visited Eastern Anatolia and Southeast Anatolia in 2005. Slide52:  There is also great potential in the Asia Pacific region especially China which added Turkey to their official destination list in 2002. 93.9% of Chinese visited Marmara in 2005. Most European destinations now have “approved destination status”. The list has around 100 destinations around the world. China overtook Japan as Asia’s leading outbound source in 2002 and continued to gain share ever since. Chinese are looking for the most attractive, value-for-money destinations. Some time will be required to see China’s full potential. Apart from China, there are a number of other Asian markets with great potential such as India and South Korea. USA and Japan markets are in increase. 88.9% of Americans visited Marmara and Aegean, while 92.4% of Japans visited Marmara in 2005. Slide53:  USA; 2005 was a record year for outbound leisure travel to Europe. The UK, American’s favourite destination in Europe, suffered a 5% decline. Ireland and Italy was also down. France stagnated a solid recovery. Turkey recorded a massive 92.8% increase in US arrivals while Spain’s growth was modest, Portugal and Malta showed little change. Greece was up 30%. Sweden and Denmark achieved good growth. Japan; like the USA, the Japanese market to Europe has declined from its peak in 1999-2000, although a number of mainly smaller destinations achieved good growth in 2005. Most of the winners were from the former Eastern Europe, including Bulgaria, Croatia, the Czech Republic. The best performing destination was Turkey (81.9% increase in 2005). Japanese are more sophisticated than five years ago. Independent travel share rose to 45% in 2004 from only 20% in 2000. Transport:  Transport Slide55:  Source: TÜRSAB Association of Turkish Travel Agencies Slide56:  Source: Turkish Ministry of Tourism Slide57:  More than 70.9% of visitors to Turkey arrive by air, compared to 22.5% by land, 0.4% by rail and 6.2% by sea. The major arrivals airports for foreign visitors are in Antalya (45.9%), İstanbul (30.7%) and Muğla (15.71%) which receive 92.3% of foreign visitors. Once in the country, transport is mainly by road. The country is also well served by internal airlines with a carrying capacity of 38.276 seats (THY 14.419, other airline companies 23.857). Passenger traffic has increased by 96% in the last 10 years. (Source: Resort Magazine 2006). The number of charter flights landing and departing in and out of Turkish Airports also has risen to 153.742 by 59.4% in the last 10 years. Many foreign visitors also take advantage of the numerous sailing boats available from marinas along the Aegean and Mediterranean coasts. Foreign visitors arriving by yachts has increased to 6500 by %240 in 2003 compared to 1913 visitors in 1995. Accommodation:  Accommodation Slide66:  Average occupancy was 52.4% in 2005 around Turkey. Belek, Manavgat and Side, Antalya’s leading resorts achieved the best occupancy results (around 65%) in 2005. They have good infrastructure and provide a variety of tourism facilities. Alanya town in Antalya has also achieved 63% year round occupancy. In the Aegean region, the most popular resorts are Fethiye (59%), Bodrum (55%) and Marmaris (58%) in Muğla province. Bodrum’s lively night life attracts an important share of the domestic market as well as foreign visitors. Relatively lower occupancy rates in Kuşadası (50%) and İzmir (41%); insufficient concern for environmental protection and over-development of private holiday houses. Slide67:  Source: Turkish Ministry of Tourism Capacity of Licensed Investment Properties:  Capacity of Licensed Investment Properties Source: Turkish Ministry of Tourism Leading Tourism Destinations :  Leading Tourism Destinations Slide70:  Source: Turkish Ministry of Tourism Slide71:  Source: Turkish Ministry of Tourism Slide72:  İstanbul Slide73:  Basilica Cistern, Istanbul Slide76:  The Mediterranean Naturland, Kemer Kremlin Palace, Belek Pine Beach Resort, Belek Slide77:  Alanya Kaş Köprülü Kanyon Olympos Slide79:  The Aegean Pamukkale Ephesus Bodrum Slide80:  Alaçatı Karaburun Water Hotel, Bodrum Slide81:  East Anatolia Nemrut Mardin Urfa İshak Paşa Palace, Ağrı Urfa Slide82:  Black Sea Kaçkar Mountains Sümela Monastry Uzun Göl Slide83:  Beypazarı Cappadocia Central Anatolia Konya Major Attractions:  Major Attractions Natural and Cutural Attractions, Outdoor Recreation:  Natural and Cutural Attractions, Outdoor Recreation Travel & Tourism industry is heavily focused on the sun and sand mass market. Turkey has 8333km coast line. Many visitors are still unaware of the enormous opportunities the country has to offer not only for nature-based, but also cultural tourism. Turkey has nine UNESCO designated World Heritage Sites. Apart from sailing products (many tourists charter traditional local boats known as gullets which offer accommodation to up to 12 people), interest is growing in scuba diving, mountaineering, skiing, and golf. To extend the season and diversifying the market. Thermal spas and mud baths are also increasingly visited by foreigners, mostly in the Marmara and Aegean regions of Turkey. Thermal cures can now be arranged as part of the holiday packages. Turkey has the richest cultural and archeological heritage of the Mediterranean with 60.000 sites which are seldom overcrowded or damaged by pollution. The Mediterranean and more:  The Mediterranean and more Government’s Role in Tourism:  Government’s Role in Tourism Slide94:  The government has played an important role in developing Turkish tourism over the past 20 years. Government incentives in the 1980’s provided finance from the construction along the south coast which increased bed capacity from 50.000 to 700.000. Today the government’s main role is to co-ordinate the work of various public and private sector organizations and facilitate tourism investments and infrastructure developments by giving incentives such as bank loans at low rates of interest to open up new areas for tourism investment such as golf and activity complexes. The private sector relies heavily on government support for marketing and promotions, and budgets have been steadily increasing. Future Prospects:  Future Prospects Slide96:  Emphasis should be put on branding to strengthen awareness of Turkey as a product. The government should support the industry and increase marketing and promotion budgets, as well as investment in infrastructure. At present, Turkey falls well short of average government spending on Travel & Tourism related services. THANK YOU:  THANK YOU Enjoy Turkey Useful Links and Sources:  Useful Links and Sources http://www.tourism.bilkent.edu.tr/~eda http://www.visiteurope.com http://www.thomascook.com http://www.thomson.co.uk http://www.australia.com http://www.wttc.org http://www.turizm.gov.tr http://www.wto.org

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