KAWO Chinese Social Media Case Study: Discover America

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Information about KAWO Chinese Social Media Case Study: Discover America
Social Media

Published on February 18, 2014

Author: KAWO_Official

Source: slideshare.net


With the help of KAWO (kawo.com), GoUSA gets on Chinese social media, allowing them to communicate with fans, drive traffic to their website, and promote tourism to the USA for Chinese tourists.

Bridging Chinese Social Media CASE STUDY Discover America www.kawo.com www.kawo.com

Discover America is the official tourism marketing program of the USA www.kawo.com

With 100m+ tourists expected to spend over $100bn+ abroad next year, China is a huge market. www.kawo.com www.kawo.com

The USA is #popular on social media, where most Chinese tourists go to plan trips. www.kawo.com

...but with & blocked, & no Chinese social media accounts, how could Discover America reach China’s tech-savvy tourists? www.kawo.com www.kawo.com

That’s where came in www.kawo.com www.kawo.com

In only 180 days... +250K +1m 40 visitors to their new, fans across social average number of Chinese website media reposts per post www.kawo.com www.kawo.com

How we did it... Content Design Contests pulled, translated, & posted existing content designed profiles on Sina & Tencent engaged fans & connected social media to website to drive and grow social engagement www.kawo.com www.kawo.com

Discover America’s Facebook page is full of rich & engaging content, which KAWO’s platform was able to repurpose for Chinese social media www.kawo.com

We also designed profile and background images to maximize local appeal www.kawo.com www.kawo.com

Using the new Chinese language website that Mailman Group launched for inspiration www.kawo.com www.kawo.com

Fans could use their social media accounts to create trips www.kawo.com www.kawo.com

Which they shared on social media, driving even more engagement to Discover America’s own accounts & website comments & shares in the past 30 days www.kawo.com www.kawo.com

By bridging the Chinese social media gap, KAWO allowed Discover America to promote tourism and give fans a way to communicate with them! www.kawo.com www.kawo.com

Discover if your brand is popular in China, get a FREE personalised report: kawo.com/free-report www.kawo.com

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