advertisement

KAWO Chinese Social Media Case Study: Discover America

0 %
100 %
advertisement
Information about KAWO Chinese Social Media Case Study: Discover America
Social Media

Published on February 18, 2014

Author: KAWO_Official

Source: slideshare.net

Description

With the help of KAWO (kawo.com), GoUSA gets on Chinese social media, allowing them to communicate with fans, drive traffic to their website, and promote tourism to the USA for Chinese tourists.
advertisement

Bridging Chinese Social Media CASE STUDY Discover America www.kawo.com www.kawo.com

Discover America is the official tourism marketing program of the USA www.kawo.com

With 100m+ tourists expected to spend over $100bn+ abroad next year, China is a huge market. www.kawo.com www.kawo.com

The USA is #popular on social media, where most Chinese tourists go to plan trips. www.kawo.com

...but with & blocked, & no Chinese social media accounts, how could Discover America reach China’s tech-savvy tourists? www.kawo.com www.kawo.com

That’s where came in www.kawo.com www.kawo.com

In only 180 days... +250K +1m 40 visitors to their new, fans across social average number of Chinese website media reposts per post www.kawo.com www.kawo.com

How we did it... Content Design Contests pulled, translated, & posted existing content designed profiles on Sina & Tencent engaged fans & connected social media to website to drive and grow social engagement www.kawo.com www.kawo.com

Discover America’s Facebook page is full of rich & engaging content, which KAWO’s platform was able to repurpose for Chinese social media www.kawo.com

We also designed profile and background images to maximize local appeal www.kawo.com www.kawo.com

Using the new Chinese language website that Mailman Group launched for inspiration www.kawo.com www.kawo.com

Fans could use their social media accounts to create trips www.kawo.com www.kawo.com

Which they shared on social media, driving even more engagement to Discover America’s own accounts & website comments & shares in the past 30 days www.kawo.com www.kawo.com

By bridging the Chinese social media gap, KAWO allowed Discover America to promote tourism and give fans a way to communicate with them! www.kawo.com www.kawo.com

Discover if your brand is popular in China, get a FREE personalised report: kawo.com/free-report www.kawo.com

#popular presentations

Add a comment

Related presentations

Papantla

Papantla

November 11, 2014

monografia de papantla

Small deck used during Use Case roundtable at JiveWorld 2014. On each on the 14 ta...

This 30 minute presentation was given at the 2014 Rochester Young Professionals En...

Related pages

Avaya - Customer & Team Engagement Solutions – Business ...

Social Media Services; Cloud ... Featured Case Studies. Yanmar America Turns to Avaya IP Office ... Corporate Responsibility at Avaya. Learn about Avaya ...
Read more

Visit the USA l Official USA Travel Guide to American Holidays

Discover America, official guide for ... Flavors of the USA. Discover the varied, ... Select one of the following: Social by gigya. OR Create new account.
Read more

Free Teacher Resources | Digital textbooks and standards ...

Social Studies Math ... Free Teacher Resources. ... The Power of Media & Debates
Read more

Case Studies | Stanford Graduate School of Business

View abstract and ordering information for case studies written and published ... This case tells the growth story of a social impact company delivering ...
Read more

Research - Global Initiative - Harvard Business School

This teaching note is designed to support the teaching of HBS case ... goes undercover as a service crew member to discover how ... → All Social Media
Read more

How to Use Social Media for Market Research | Social Media ...

Most social media platforms, ... Discover Unnoticed Trends and Insights by ... In most cases, utilizing social media for market research is simply a ...
Read more

Social Studies Homework Help - Free Teacher Resources ...

Streaming Digital Media ... Social Studies; Stories ... Provides an encyclopedic list of all American historical documents from ...
Read more

Media activism - Wikipedia, the free encyclopedia

Forms of media activism. Social media is often ... Case studies. Social Media has become a ... The Chinese state engages in media censorship ...
Read more

SAGE Publications Inc

... SAGE Connection, Methodspace and Social Science Space and through our social media pages: ... case studies, video and the highly ... © 2016 SAGE ...
Read more