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Information about KATHARINE E HAMNETT Presentation

Published on January 28, 2008

Author: Davide

Source: authorstream.com

KATHARINE E HAMNETT:  KATHARINE E HAMNETT www.katharinehamnett.com Slide2:  KATHARINE E HAMNETT Ltd. collaboration with Dublin City University Business School Centre for Consumption Studies Research Project:  Research Project 3 Year Doctoral Research Project Basis of Case Study What constitutes an Ethical Clothing Organisation? Slide4:  Period of Observation at an Ethical Fashion House Indepth Interviews, related otganisations Document how the organisation operates Structure, Culture, Marketing, Branding, Supply Chain, Pricing, Target Markets CSR4U Project:  CSR4U Project Covers 8 key areas of CSR: 1. Environment 2. Workforce Diversity 3. Older Employees 4. People with Disabilities 5. Socially Excluded 6. Work-life Balance 7. Local Communities 8. CSR in the Supply Chain KATHARINE E HAMNETT:  KATHARINE E HAMNETT Company Background Mission Functions Organisational Structure Marketing Tools Branding Company Background:  Company Background 1965 -1969 Studies BA Fashion and Textiles at Central Saint Martins College in London 1975 First fashion show at the garage Covent Garden. Works as a freelance designer in Paris, Milan, New York and Hong Kong. Invents garment dyeing 1979 Launches the KATHARINE HAMNETT label. Invents stonewashing, distressed denim and stretch denim. Slide8:  1983 Awarded Cotton Designer of the Year. Launches first protest T-shirts; CHOOSE LIFE, WORLDWIDE NUCLEAR BAN NOW, PRESERVE THE RAINFORESTS, SAVE THE WORLD, SAVE THE WHALES, EDUCATION NOT MISSILES - designed to be copied, with the objective of effecting change by being seminal, using the excess media coverage that the label was receiving. T-shirts are sold with a percentage going to charity 1984 Awarded designer of the year by the British Fashion Council. Wears '58% DON'T WANT PERSHING' T-shirt to meet Margaret Thatcher at Downing Street Slide9:  1989 Initiates research into impact of clothing and textile industry on the environment, which reveals an untenable situation. Carries on designing and showing collections but campaigns continuously for the next 14 years with her various licensees all over the world to get them to produce ethically and environmentally but fails 1990 After a row with the British Fashion Council Katherine Hamnett rocks the British fashion industry by moving her catwalk show to Paris. Slide10:  2001 Directly after 9/11 Katherine produces a series of T-shirts against the invasion of Afghanistan; NO WAR, STOP AND THINK and LIFE IS SACRED 2003 Autumn/Winter womenswear collection is shown at London Fashion Week, the STOP THE WAR and STOP WAR BLAIR OUT T-shirts feature on the catwalk. This results in UK and International newspaper coverage including front pages worldwide Katharine is invited by OXFAM to visit African cotton farmers in Mali before the Cancun trade conference to highlight the plight of the farmers due to western cotton subsidies. Slide11:  2004 Terminally frustrated at the industry’s refusal to even attempt to do things ethically and environmentally, Katharine cancels many of her licences and decides to go back into manufacturing herself to produce a new line KATHARINE E HAMNETT, E for being manufactured Ethically and as Environmentally as physically possible, to be launched from her own international on-line store 2005 Katharine designs and sources manufacturing for the organic cotton T-shirts for the Oxfam 'Make Poverty History' campaign: ORGANIC COTTON CAN MAKE POVERTY HISTORY FOR 1,000,000 FARMERS Slide12:  2006 The year is spent re-sourcing a completely new, certified ethical and environmental supply chain of top quality raw materials – manufacturing across the world from farmers to packaging and distribution. Shows KATHARINE E HAMNETT collection at London Fashion Week Esthetica Exhibition. Signs contract with Tesco for ethical and environmental organic cotton collection - mens, womens, boys & girls. Website launched as online store and information hub for campaigning issues. Slide13:  2007 Collaboration with Environmental Justice Foundation (EJF) SAVE THE FUTURE T-shirt to highlight the horrors of cotton agriculture in Uzbekistan. Information stand in conjunction with EJF at London Fashion Week Esthetica Exhibition Launches line of ethically and environmentally mined gold and diamond jewellery with Cred on Valentines Day Tesco collection launches in 40 Tesco stores during Fairtrade Fortnight Company Mission:  Company Mission To design and sell clothing that is of the highest production and aesthetic quality, that is manufactured as ethically and environmentally as possible. To raise awareness of humanitarian and environmental issues through various campaign mediums CSR PROFILES:  CSR PROFILES TYPE 1 ORGANISATIONS: FOUNDERS IDEALS MAINSTREAM CLOTHING ORGANISATION TYPE 2 ORGANISATIONS: ADAPTIVE CSR CSR Policies and Procedures ANIMAL WELFARE ENVIRONMENTAL HUMANITARIAN ‘ETHICAL’ CLOTHING COMPANY various combinations of above CSR practices ECOLOGICALLY SUSTAINABLE CLOTHING ORGANISATION Multi-Goal Orientated:  Multi-Goal Orientated PROFIT ETHICS ENVIRONMENT & SUPPLY CHAIN AESTHETIC Mainstream Fashion Done Ethically NOT ‘ECO LOOK’ Slide21:  CAMPAIGNING INTEGRATED INTO DESIGN Ethical Clothing Production:  Ethical Clothing Production Humanitarian Environmental Animal Rights HUMANITARIAN:  HUMANITARIAN Labour Standards e.g. ILO, UN Global Compact Ethical Trading Initiative (ETI) Base Code Independent Codes of Conduct Factory Audits Sweatshop Free Labour HUMANITARIAN:  HUMANITARIAN Fairtrade Certification Fair-Made Fair Trade (not certified) Fairly Traded Social Reinvestment Project (RED)™ Designers Against Aids 1% for the Planet ENVIRONMENTAL:  ENVIRONMENTAL Organic Cotton Sustainable Textiles e.g. Hemp, Bamboo, Ingeo Clothes made from recycled materials e.g. PET, sweet wrappers Eco-Labels e.g. EU eco-label, WWF Gold Standard ENVIRONMENTAL:  ENVIRONMENTAL Dye Process: Chemical-Free/Plant/Clay/Natural Reused Recycled e.g. Armani Jeans Vintage (Archived) Charity Shops Swap shops ENVIRONMENTAL:  ENVIRONMENTAL Water Usage Renewable Energy Distribution/Shipping ANIMAL RIGHTS:  ANIMAL RIGHTS FUR Green Fur Leather Animal Husbandry Organisation Structure:  Organisation Structure Organic Breakdown of Staffing Financial Manager Director/General Manager/PA Mainline Production Tesco Production Webstore Manager Environmental Researcher Pattern Cutters/Machinists Work Experience MARKETING:  MARKETING Web Based Marketing Move Away from Wholesale London Fashion Week Products & Pricing Mainline Tesco Line MARKETING:  MARKETING Youth Culture Technology is Key MySpace You Tube Product Placement Guest Lectures MARKETING:  MARKETING Campaigning Concentrated Solar Power Ethical Gold & Diamond Mining Organic Cotton Cotton Farmer Suicide Belt BRANDING:  BRANDING CSR IS THE BRAND Industry Leader Media Coverage Staff Retention Trust Slide34:  Hamnett is not a bandwagon jumper. She is the bandwagon. ... The Times, March 2007 Kellie.dalton3@mail.dcu.ie kellie@katharinehamnett.com:  Kellie.dalton3@mail.dcu.ie kellie@katharinehamnett.com

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