Published on February 17, 2014
Ethnographic Animation WIA-PDX 2/15/14 Kate Ertmann President @GOK8
Who Am I?
What are we going to talk about? • What is Animation? • Animation isn’t Animation Anymore • Ethnographic Animation: – What’s it all about? – How to use it. – How it scales through the product continuum. • Fight Club • 3 Things to Remember about Animation • Questions
What is Animation? A mouse, some dwarves and a bunch of talking toys…
Animation Isn’t Animation Anymore Sands Research Animation can be more engaging for the brain than real actors
Animation Isn’t Animation Anymore Journal of Science Teaching Significantly higher conceptual understanding
Animation Isn’t Animation Anymore Riyadh Technical College Animations that convey mechanistic descriptions help students to learn
Animation Isn’t Animation Anymore The Journal of the American Osteopathic Association Comprehension was markedly higher for students who used the computer animation
What animation can do… • Show you what your eye can’t see • Present something that doesn’t exist and make you think it’s real • Convey complex information • Exist in time • Allow you to feel an experience
Ethnography aims to describe the nature of those who are studied. Ethnographic Animation is social science storytelling. It’s fact-based animation. It’s about using animation as a development tool not just a means for telling a story
“Marble Answering Machine”
“Marble Answering Machine” 1992 - Durrell Bishop’s physical visualization of a system. Allows critique – both good and bad “What happens when my 3 year old gets a-hold of the marbles”
• Study people • Turn technical and social research into experiences based on real life representations • Envision UIs and develop products • Deeper impact on communication
Usage of a UI • Appliance • Lives in public – in a mall? In a train station? • Crowds • Queues • Left-handed / Right-handed • Carrying packages / bags / babies
Does It Work? • “The animation work has been critical to our success in making great ideas real.” • “It allows developers to ‘see’ and ‘feel’ what needs to happen; not just put a requirement to it and start building something.” • “It not only allows me to design my product and experience and then test it with people but it also gives me the beginning of the spec to have my engineers actually build it.”
Market Research • Today’s computer keyboards are set up to use letters, not characters, which makes it difficult to use Chinese or other character-based languages on a computer. • In the future, you will be able to easily write Chinese or other characters directly on the computer “trackpad”. • For example, you use your finger to write a character on the “trackpad”. The computer recognizes the character and shows it on the screen, making it much easier to write emails, instant messages, website URLs or anything else you would want to enter into a computer than it would be using today’s keyboard.
Market Research • Today’s computer keyboards are set up to use letters, not characters, which makes it difficult to use Chinese or other characterbased languages on a computer. • In the future, you will be able to easily write Chinese or other characters directly on the computer “trackpad”. • For example, you use your finger to write a character on the “trackpad”. The computer recognizes the character and shows it on the screen, making it much easier to write emails, instant messages, website URLs or anything else you would want to enter into a computer than it would be using today’s keyboard.
Fight Club Video vs. Animation
Fight Club: Video vs. Animation Video 1. Connect with real people in real situations 2. Show off your new product! 3. Capture the moment Animation 1. But real people are a demographic, a certain age, nationality and gender. 2. Show your product before it exists! 3. Iterate, change and customize then…do it again!
3 4 Things to Remember 1. Animation isn’t animation anymore 2. Animation is the prototype of the experience 3. Animation Scales! 4. Anything is possible
Questions @GOK8 email@example.com
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