Karl Von Randow

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Information about Karl Von Randow
Business & Mgmt

Published on July 7, 2009

Author: digipub

Source: slideshare.net

The iPhone App Store

iPhone 3G launch 11 July 2008

App Store launch 11 July 2008

11 Months Later...

What is the App Store? Part of the iTunes Store Exclusive marketplace for iPhone applications 70% / 30% revenue split with Apple E-commerce included Bandwidth included

How big was it? 80 Countries 30m iPhones & iPod Touches sold 800m App downloads 50k Developers 25k Applications

How big is it now? 80 Countries 4 0 m iP h o n e s & iP o d To u c h e s s o ld 1 , 0 0 0 m A p p d o w n lo a d s 50k+ Developers 5 0 k A p p lic a t io n s

4 0 m illio n p o t e n t ia l c u s to m e rs

iP h o n e 3 G S s o ld 1 m illio n in f ir s t 3 d a y s

How does it work?

#1 rule You must have an iPhone to play

Creating an App Use an existing platform Develop something yourself

App Store Presence Listed in iTunes on desktop and in the App Store on iPhone Icon, product description, screen shots

App Store Presence Listed in iTunes on desktop and App Store on iPhone Icon, product description, screen shots User reviews

Mobile Fotos My precious

“ Pretty disappointing”

“ Abominable”

“ stupid no use”

App Store Presence Listed in iTunes on desktop and App Store on iPhone Icon, product description, screen shots User reviews No free trials or previews of apps

App Store Presence Appearance & availability can vary by region Popular or features apps vary by region

Getting on to the App Store Join the programme (US$99 / annum) Contracts, Bank details & IRS tax forms Submit application for review

Application Review

Application Review Apple review all submissions Terms & conditions Unknown duration 3 days, 2 weeks, or more


Eucalyptus Things Made Out Of Other Things


App Ratings 4 + No objectionable material 9 + Mild or infrequent violence / mature / horror 1 2 + Infrequent mild language / mature themes / simulated gambling, frequent violence 1 7 + Frequent, intense, ...

In-App Sales Paid via iTunes = easy for customers Sell a base application (not free) Sell content inside the app Creates new business models

Pricing Tiers Free US$0.99 US$1.99, US$2.99, ..., US$999.99 70% / 30% revenue split

Financials Paid monthly into bank account Up to 45 days after the end of month Paid in 6 currencies USD, CAD, GBP, EUR, AUD, JPY

Reporting Daily sales reports Monthly financial reports

Small Scale Leverage existing platform Legends Time to market: 1 week Promoted through social media 50% revenue share Low costs

Competition Books category has ~5,000 apps (NZ) App on the front-page for ~2 days Top sales are “Transformers” Sales stats are private

Promoting iPhone Apps

Promotion on the App Store is hard

Hallokitty Cactuslab

“ Leo sez ‘kick him in the balls for me!’ after playing with HalloKitty.”

Hallokitty Downloads / day T Renaissance he

“ Haha im gonna get everyone with this app, I almost sh!t my pants... LoL”

Thanks & Credits Adam Christopher, David Frampton, Layton Duncan, John Ballinger Flickr Creative Commons Photos http://www.flickr.com/photos/kitcowan/729969119/ http://www.flickr.com/photos/babamdogo/836974530/ http://www.flickr.com/photos/erikvanhannen/2475255345/ http://www.flickr.com/photos/superamit/130623447/ http://www.flickr.com/photos/nicsuzor/2554668884/ http://www.flickr.com/photos/valter/1158915892/ http://www.flickr.com/photos/dirkhansen/3112059563/ http://www.flickr.com/photos/the_justified_sinner/2498066986/ http://www.flickr.com/photos/lorispindler/2559724403/

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