Published on March 6, 2014
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I especially enjoy speaking in front of large groups. I don’t enjoy writing, and honestly I am not very good at it. ECOMMERCEandB2B.COM | @justin_king 4
Here I am speaking at the B2B eCommerce Summit Yes, I talk with my hands ECOMMERCEandB2B.COM | @justin_king 5
Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple. ECOMMERCEandB2B.COM | @justin_king 6
And that is what I try to do. Make the complex simple by telling memorable stories that are relevant to the topics at hand. ECOMMERCEandB2B.COM | @justin_king 7
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while my craft is communication my expertise is in ECOMMERCEandB2B.COM | @justin_king 9
I was working for Rosetta, a large eCommerce and Interactive agency that I was a part of building. I helped start our B2B Industry vertical and believed that eCommerce was eventually going mainstream in B2B. I had built ERP systems and loved Manufacturers and Distributors. I had also been working in eCommerce my entire career – I even co-owned my own eCommerce agency. So, I started to build my point of view on B2B and eCommerce hoping that I would be on the forefront of thought leadership when it went mainstream. A couple of years later, hybris was entering North America with Endeca. I had spoken at a dinner with Endeca on the subject of B2B eCommerce. Hybris was promoted as a platform built for B2B eCommerce. They offered me the opportunity to help build a startup within a startup. Amazing opportunity. ECOMMERCEandB2B.COM | @justin_king 10
And then… bought ECOMMERCEandB2B.COM | @justin_king 11
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As the primary voice for Oracle Commerce specifically in B2B I work across Sales and Product Management to communicate thought leadership and our value proposition across the industry and customers. • Regular and sought after speaker for all internal and external events on the topics of eCommerce and B2B eCommerce • Lead the ideation, development and communication of the first ever B2B E-Commerce messaging within Oracle Commerce and ATG. • B2B eCommerce strategist helping customers create vision and roadmap for their site implementations and digital strategy, directly resulting in over $50M in revenue. • Developed the primary go-to-market messaging for hybris (as Endeca) in North America and was the main presenter in front of all major customers. • Trained hundreds of reps and solutions consultants on how to present the Oracle Commerce offering. ECOMMERCEandB2B.COM | @justin_king 13
SO, THAT’S MY DAY JOB ECOMMERCEandB2B.COM | @justin_king 14
Having been a part of many startups (and even a few successful ones) I work with a lot of early stage companies, helping them craft their messaging, pitches and presentations. One of my favorites ECOMMERCEandB2B.COM | @justin_king 15
I also use my blog to work out my thoughts and ideas. ECOMMERCEandB2B.COM | @justin_king 16
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thank you! No, I am not looking for a job, but I love talking to people, so reach out anytime! ECOMMERCEandB2B.COM | @justin_king 19
This is the bio and resume of Justin King, B2B eCommerce Evangelist, Speaker and Editor of eCommerceandB2B.com
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