June 2009 PR Newswire Emerging Media London

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Information about June 2009 PR Newswire Emerging Media London

Published on July 8, 2009

Author: au1153

Source: slideshare.net

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June 2009 PR Newswire Emerging Media presentation in London with Michael Pranikoff - PR Newswire Director of Emerging Media & Victoria Harres Akers, PR Newswire Director of Audience Development

PR Newswire Emerging Media Seminar Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Michael Pranikoff Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff

Anyone Know Where I Can Get Some Google Juice?

“No profession stands to influence Social Media more than Public Relations” - Paul Gillin Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Created by: Michael Pranikoff, PR Newswire Director of Emerging Media





Photo credit: http://recessionearning.com/10-ways-to-recession-proof-your-life.php

Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Created by: Michael Pranikoff, PR Newswire Director of Emerging Media





The Five C’s Collaboration Content Converged Services Community Conversation Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Source: http://www.readwriteweb.com/archives/study_fast_growing_us_companie.php Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Source: http://www.readwriteweb.com/archives/study_fast_growing_us_companie.php Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Cardiff School of Journalism, The Quality and Independence of British Journalism; February 2008 Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Source: Slideshare.net JohannesBhakfi Created by: Michael Pranikoff, PR Newswire Director of Emerging Media



Photo credit: http://www.flickr.com/photos/margolove/1810357551/

Principles to Communicating Your Message Today Make your contentAccessibleMake your contentEasy To ViewMake your contentEasy To UseCreated by: Michael Pranikoff, PR Newswire Director of Emerging Media

Make your contentAccessible

Make your contentEasy To View

Make your contentEasy To Use

The Long Tail SALES PRODUCT Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Mainstream Media Pickup Blogs / Twitter / Online Pubs Immediate Online Pickup Weekly Trade Pubs Monthly Trades Quarterly Pubs / Journals Search Share Blog Release Crosses Wire The Long Tail of Public Relations News Release Conversation Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

The Long Tail of Public Relations Over Six Months Amount of Coverage/ Conversation Time From Origination Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Consistent Communications Matters



Photo credit: http://www.flickr.com/photos/unaerica/3271668934/



WhiteHouse.gov New Era of Engagement – Nielsen http://www.nielsen-online.com/blog/2009/04/29/a-new-era-of-engagement/

We ALL need toBecome ‘ers Data

Listen Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

http://search.twitter.com Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

How R Companies Using PRNewswire THANK YOU for having me here! about 2 minute ago from TweetDeck ----------------------------------------------------------------------------- Are you ready to talk Twitter? about 3 minute ago from TweetDeck -------------------------------------------------------------------------------------------

Companies are successfully using Twitter for: Customer service Branding Transparency Promoting off-line businesses Selling products











Twetiquette Retweet (RT) things of value Thank people when appropriate Choose @s and DMs carefully DMs are not an opportunity to direct market! Join conversations, but don’t butt-in Be polite

Retweet (RT) things of value

Thank people when appropriate

Choose @s and DMs carefully

DMs are not an opportunity to

Join conversations, but don’t butt-in

Be polite

Add a comment

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