jump! Rubberneck Report OFFSET 2014

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Information about jump! Rubberneck Report OFFSET 2014
Marketing

Published on March 28, 2014

Author: RuanMcG

Source: slideshare.net

Description

OFFSET is a 3-day festival of creativity hosted each year in Dublin for people in the world of art, design and advertising.

It attracts creatives with global reputations to speak. This year OFFSET was attended by over 2,000 people. Including the jump!ers1

All the speakers are, in their unique way, communication innovators. All are looking for new ides, trying new things; seeing how they can connect with people in new ways.

We wanted to see if there were big innovation learnings to take from OFFSET 2014 contributors. We weren’t disappointed.

The attached jump! Rubberneck report suggests five provocations for innovators to create better, newer!

Enjoy.

épaterlabourgeoisie © jump!® 2014 the innovationists dublin | london 11 the innovationists dublin | london jump! Rubberneck Innovation learnings from OFFSET 2014 28.03.14 1

épaterlabourgeoisie © jump!® 2014 the innovationists dublin | london 22 Great innovation needs great freedom, great support and great urgency. Provide them3 1 2 4 5 © jump!® 2014 2 épaterlabourgeoisie Stop Researching Start Searching The world is full of crazy innovation potential. Use it Be uncompromising in your innovation ambition If you’re not playing, you’re not innovating hard enough Five provocations for innovators (and for jump!ers ) the innovationists dublin | london

épaterlabourgeoisie © jump!® 2014 the innovationists dublin | london 333 épaterlabourgeoisie © jump!® 2014 the innovationists dublin | london Hi. Welcometo the latest jump! Rubberneck Report. We were one of 2,000+ people at OFFSET 2014, an international festival of creativityin Dublin for all types of design. OFFSET 2014 – a ‘murder’ of creatives minds, on top of their game and sharing how they work. Each one, in their unique way, a communication innovator. We like to learn. Hope you do too  So, 5 OFFSET 2014 Take-outs 5 jump! provocations For innovation thinking and doing. Image Credit: http://iloveoffset.com/

épaterlabourgeoisie © jump!® 2014 the innovationists dublin | london 44 © jump!® 2014 the innovationists dublin | london 4 épaterlabourgeoisie 1 Design by Milton Glaser Image Credit: http://idsgn.org/posts/informed-and-delighted/

épaterlabourgeoisie © jump!® 2014 the innovationists dublin | london 55 Milton Glaser Designer NYC Milton Glaser is a legendary graphic designer, best known for the I ♥ NY logo, his Bob Dylan poster, the DC bullet logo used previously by DC Comics and the Brooklyn Brewery logo. On Stage Our Take-Out jump! Innovation Provocation Marketing always looks backwards to what is already known. épaterlabourgeoisie © jump!® 2014 the innovationists dublin | london 5 1. Look forwards., Not backwards. Yes, Take learnings from what’s been done in the past. But don’t expect looking back – re- searching – to show you the answers innovation needs to find. Search forward for the answers you need. Talk to people about where they’re going, what they’re striving for, and what that journey feels like for them. 2. What resistance to persuasion will your innovation encounter? 1. Design is moving an existing condition to a preferred one. But it takes time to become aware of how little we know. Your success is based on your willingness to see what’s in front of you. 2. Most people are cynical about the messaging they get everyday. There is now a collective resistance to persuasion. Climate control is an example. Intend no harm. Stop Researching. Start Searching. 1 Image Credit: http://www.miltonglaser.com/ http://poulwebb.blogspot.ie/2010/09/milton-glaser.html http://www.republicaupdate.com/2012/06/milton-glasers-fear-of-failure.html

épaterlabourgeoisie © jump!® 2014 the innovationists dublin | london 66 épaterlabourgeoisie © jump!® 2014 the innovationists dublin | london 6 2 Image Credit: http://www.sarahillenberger.com/ http://chicquero.com/2011/08/15/art-humor-sarah/

épaterlabourgeoisie © jump!® 2014 the innovationists dublin | london 77 Sarah Illenberger Designer, Artist, Maker, Photographer Berlin Sarah Illenberger is a multi-disciplinary artist based in Berlin working at the intersection of art, graphic design, and photography. She transforms ordinary materials into complex and unexpected visual experiences This has been used to develop concepts for clients in the fields of culture and business in several countries. On Stage Our Take-Out jump! Innovation Provocation Nothing is worse than repeating yourself épaterlabourgeoisie © jump!® 2014 the innovationists dublin | london 7 1. Repeating yourself is not innovation. Innovation author, Scott Anthony talks about the ‘sucking sound of the core’. Company ‘group think’ and brands’ history so often pull ‘would-be’ innovators back to ‘what we do’… As anyone who has read jump!’s Dirty Book of Innovation knows, we like people who advocate working by getting your hand dirty. Sarah Illenberger’s work uses cacti, ping pong, welding, bicycle inner-tubes, giant leaves and home appliances … When innovation can come from anywhere, let’s not spend our time repeating ourselves! 1. The world is a big place and everything has crazy potential to inspire. Everything is there to be played with. The most fertile play is ‘analog’. Everyone’s so busy ‘liking’ on their devices, no one’s getting out there, getting there hands dirt and ‘loving’ in the real world. The world is full of crazy innovation potential. Use it. 2 Image Credit: http://www.sarahillenberger.com/

épaterlabourgeoisie © jump!® 2014 the innovationists dublin | london 88 © jump!® 2014 the innovationists dublin | london 8 épaterlabourgeoisie 3 Image Credit: Image: http://www.goldenwolf.tv/

épaterlabourgeoisie © jump!® 2014 the innovationists dublin | london 99 Ingi Erlingsson Golden Wolf – Animation London Golden Wolf is a UK animation studio. Less than a year old, they’re already working with Cartoon Network, Warner Bros, Adidas, Red Bull, and Nike! Check out this film for Dog Blood Skrillex and Boys Noize and their single ‘Chella Ride’. https://www.youtube.com/watch?v=jvUd2y2v t74&feature=youtu.be On Stage Our Take-Out jump! Innovation Provocation Great work is only possible with a great client. épaterlabourgeoisie © jump!® 2014 the innovationists dublin | london 9 1. Innovation is a step into the unknown. Each innovation project will challenge everyone involved as mistakes are made and lessons learnt ‘on the fly’. 2. And a desire from all to deliver truly new innovation. To surprise. 1. So, dive in at the deep end. Accept the challenge that comes your way and figure it out! 2. Great work creates surprise. Great clients challenge you to bring something truly new to their brand. Great innovation needs great freedom, great support and great urgency. Provide them. 3 Image Credits: Image: http://www.goldenwolf.tv/

épaterlabourgeoisie © jump!® 2014 the innovationists dublin | london 1010 épaterlabourgeoisie © jump!® 2014 the innovationists dublin | london 10 4 Image Credit: http://www.hingston.net/

épaterlabourgeoisie © jump!® 2014 the innovationists dublin | london 1111 Tom Hingston Art Direction, Design, Film London Design and film for: PlayStation, Nokia, Alexander McQueen, Dior, Levis, Atonement, Pride and Prejudice, Anna Karenina, David Bowie, Nick Cave and Bad Seeds, Rolling Stones,, Chemical Brothers, Grace Jones ++++++ Not too shabby! Take a look at his Bowie video for the song, ‘I’d Rather Be High’: https://www.youtube.com/watch?v=n5sf5s3P Iyw On Stage Our Take-Out jump! Innovation Provocation Be Uncompromising in your work épaterlabourgeoisie © jump!® 2014 the innovationists dublin | london 11 1. Innovation is your opportunity to express the brilliance of your brand, your company, yourself. Don’t sell any of these parties short as you build innovation and don’t forget, as Hingston re-invented his solution with a week to go, it’s not over ‘til it’s over. 2. Expressing their ‘personal identity’ is possibly an under-used source of inspiration for innovation by brands. 3. Colour is a wonderful source of ideas. Pick a colour, jot down the feelings and associations it evokes. Create ideas from these start points. It works! 1. With a new David Bowie video ready for release in a week’s time, an idea just wouldn’t let go of Tom Hingston. The vide idea was to juxtapose war’s violence and its jubilation. Tom felt something was missing. He re-made the film, adding distortion throughout. Bowie approved. Be uncompromising. 2. Your personal identity is one of the most powerful things you possess. So, express it in your work. 3. Play with the language of colour. As a designer, as a brand, colour is your swagger. It creates powerful emotions. Be uncompromising in your innovation ambition 4 Image Credit: http://www.hingston.net/

épaterlabourgeoisie © jump!® 2014 the innovationists dublin | london 1212 épaterlabourgeoisie © jump!® 2014 the innovationists dublin | london 12 5 http://www.fubiz.net/en/2013/02/01/aizone-typography/ Advertising for Aiszone by Sagmeister and Walsh

épaterlabourgeoisie © jump!® 2014 the innovationists dublin | london 1313 Jessica Walsh Sagmeister and Walsh – Advertising / Design NYC Jessica is a designer and art director working in NYC. Her credit list spans award winning projects in design, identity and advertising. On Stage Our Take-Out jump! Innovation Provocation Play is not the opposite of work épaterlabourgeoisie © jump!® 2014 the innovationists dublin | london 13 1. If you’re an innovator, don’t write off play. It’s part of your job description. When we laugh, we’re open. When we’re open, we create new. 2. Creating experiments for your business, for your brand feeds innovation. Ask us about are current eating experiment or when we moved jump! to Warsaw for a week. 3. Fight for your ideas!  1. Jessica Walsh talked about Carl Jung’s Play Instinct: “The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. “ She advocates a ‘Play State of Mind’ when working, stressing the need for confidence (to fail), time, persistence and humour 2. Experiment with life. Trying to figure out relationship issues, she embarked on a project, ‘40 Days of Dating’. http://fortydaysofdating.com/ 3. What she’s leaned from her design partner, Stefan Sagmeister is to fight for what you believe in. When you have a solution you believe in, commit to it and give it the defence it deserves. If you’re not playing, you’re not innovating hard enough 5 Image credits: http://fortydaysofdating.com/ http://asboasnovas.com/gente/experimento-amoroso-inusitado http://www.nfgraphics.com/making-of-de-la-campana-de-aizone-por-

épaterlabourgeoisie © jump!® 2014 the innovationists dublin | london 1414 Great innovation needs great freedom, great support and great urgency. Provide them3 1 2 4 5 © jump!® 2014 14 épaterlabourgeoisie Stop Researching Start Searching The world is full of crazy innovation potential. Use it Be uncompromising in your innovation ambition If you’re not playing, you’re not innovating hard enough Five provocations for innovators (and for jump!ers ) the innovationists dublin | london

épaterlabourgeoisie © jump!® 2014 the innovationists dublin | london 1515 © jump!® 2014 the innovationists dublin | london 15 épaterlabourgeoisie Big thanks to directors, Bren Byrne, Richard Searooke, Peter O’Dwyer and the whole OFFSET team for a such a stimulating festival! Fancy some jump! innovation provocation? Paul Kelders: paul@jump.innovation.co.uk Lee Geraghty: lee@jumpinnovation.co.uk Ruan McGloughlin: ruan@jump.ie Jenny Carroll: jenny@jump.ie Bettina MacCarvill: bettina@jump.ie Kim Bolger: kim@jump.ie Image credits: maps.google.com; the-beatyard.com; http://www.itsnicethat.com/articles/offset-tickets; http://josh- m-r.tumblr.com/; www.dwstroud.com; www.creativebloq.com

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