Juliana Lukasik: Women on Women: It's Not What You Think

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Information about Juliana Lukasik: Women on Women: It's Not What You Think
Business & Mgmt

Published on February 18, 2014

Author: amydubin1

Source: slideshare.net


Engineering product launches with not only the end consumer, but the purchaser in mind.

Women on Women It’s not what you think. How you can reach a broader audience and make more money. Juliana Lukasik President/Owner

Who I am and what I know. Business Owner Commercial Director Consumer Juliana, 1999, Decides to buy company. Juliana, 2014, fifteen years later.

Female Buying Power The amount of purchasing decisions women make or influence. Products traditionally targeted to men, including automobiles, home improvement and consumer electronics, that are purchased by women.

Female Directors 100 90 80  MEN  WOMEN 70 60 50 40 30 20 10 0 9% 7% 199 8 7% 200 6 5% 201 0 201 1

Female Creatives Men Women Creative Directors Directors

Percentage of Men Advertising to Women

Consumer Purchasing SPENDING Consumer Consumption Expenditures 200 8 200 9 201 0 201 1 201 2 Source: U.S. Department of Commerce: Bureau of Economic Analysis 201 3

Women selling to Women?

The Team

Value & Loyalty Any business that Face to Face seeks to gain LOYALTY must instill Image Call Centre Overall Service Quality a sense of VALUE for their products and Email Internet Value For Money services, whether real or imagined. Overall Company Rating Loyalty

Women as Key Influencers

Nintendo Wii Sports - 2006

Nintendo Wii Galaxy - 2007

Nintendo Wii Fit U - 2014

Nintendo “If you are reaching out specifically to women it is absolutely critical that you understand the needs and wants of you target audience. Additionally, it’s important to seek the opinion of your target audience (in this case women) by integrating them into all aspects of the strategy and execution process.” – Phil Raub, Former Director, Retail Marketing at Nintendo of America

Toyota Venza: Slacker Campaign

Toyota Venza: Slacker Campaign

Toyota Venza: Slacker Campaign “To reach a broad market, especially to women, the creative needs to feel authentic. You know, there's nothing wrong with putting a 40-yearold women on a mountain bike.” - Margaret Keene, Executive Creative Director at Saatchi & Saatchi LA

Dove: Real Women Campaign

Dove: Real Women Campaign


Now What?  Start with a project.  Challenge your current relationships.  Find better balance.  Track the results.  See the rewards.

Questions ???  If you have any further questions or comments about my presentation, please contact me: Email: juliana.lukasik@largefilms.com Twitter: @julianalukasik Phone: 503-287-5387

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