Journey Of Hope Sponsorship Proposal

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Information about Journey Of Hope Sponsorship Proposal
Business & Mgmt

Published on November 12, 2008

Author: basil.lyberg

Source: slideshare.net

Raleigh Radiology Sponsorship Presentation

Journey of Hope Routes

Push America’s Mission Statement

Building leaders of tomorrow by serving people with disabilities today

Push America’s Core Values

ABILITIES TEAMWORK EMPATHY INTEGRITY

Fundraising

Journey of Hope Fundraising $801,269 Total $202,380 In-Kind Sponsorships 602 volunteers along the three Journey of Hope routes $106,438 Corporate Sponsorships 6 corporate sponsors $492,451 Team Fundraising 80 team members 38 volunteers

Sponsorship

Sponsorship Five main levels Levels are divided by financial & time investments Additional benefits can be negotiated to fit needs and focus of specific requirements Event cross-over sponsorships are available

Five main levels

Levels are divided by financial & time investments

Additional benefits can be negotiated to fit needs and focus of specific requirements

Event cross-over sponsorships are available

Sponsorship Goals Build brand awareness among targeted consumers Use commercial value of sponsorship to help support/expand the activities of Push America Build a “good will” brand image through linking to a positive social cause

Build brand awareness among targeted consumers

Use commercial value of sponsorship to help support/expand the activities of Push America

Build a “good will” brand image through linking to a positive social cause

Contributing Sponsorship $5,000 Focuses on basic signage and marketing Connects the Push America values and mission to company’s marketing needs Includes additional regional benefits

Focuses on basic signage and marketing

Connects the Push America values and mission to company’s marketing needs

Includes additional regional benefits

Brand Presence

Collateral Materials Team jerseys (190 team; 140 sales)

Team jerseys (190 team; 140 sales)

Collateral Materials Event banners (1 per route) Used at all community and media arrivals

Event banners (1 per route)

Used at all community and media arrivals

Collateral Materials Event t-shirts 250 team; 1200 volunteers & sales

Event t-shirts

250 team; 1200 volunteers & sales

Collateral Materials Event program with fold out map Logo in event program brochures (5,000 total)

Event program with fold out map

Logo in event program brochures (5,000 total)

Collateral Materials Serve as promotional handouts at events Sent to volunteers and donors before the event

Serve as promotional handouts at events

Sent to volunteers and donors before the event

Additional Collateral Materials Banquet program (500 total) Page highlighting sponsorship on pushamerica.org Story on Push America’s Web Site Sponsorship announcement Event wrap up

Banquet program (500 total)

Page highlighting sponsorship on pushamerica.org

Story on Push America’s Web Site

Sponsorship announcement

Event wrap up

Publications Push Perspective newsletter Circulation: 18,000 Push America’s annual report Circulation: 3,500; logo only The Messenger team and parent newsletter Circulation: 300

Push Perspective newsletter

Circulation: 18,000

Push America’s annual report

Circulation: 3,500; logo only

The Messenger team and parent newsletter

Circulation: 300

Public Relations

Public Relations Push America employs: A full-time director of marketing and PR Overseas the media campaign Two full time summer PR interns Sends press releases and contacts media Three “on the road” PR coordinators who are with teams Handle day of calls and contact for media

Push America employs:

A full-time director of marketing and PR

Overseas the media campaign

Two full time summer PR interns

Sends press releases and contacts media

Three “on the road” PR coordinators who are with teams

Handle day of calls and contact for media

Public Relations We employ a five hit system for contacting the media throughout the country All team members will go through media training Push America will ensure the coordination of media campaign Raleigh Radiology will receive top mention in Charlotte and Greensboro media releases (dependent on title sponsorships)

We employ a five hit system for contacting the media throughout the country

All team members will go through media training

Push America will ensure the coordination of media campaign

Raleigh Radiology will receive top mention in Charlotte and Greensboro media releases (dependent on title sponsorships)

Journey of Hope Media Breakdown by Route

Regional Opportunities

Local Opportunities Our event can bring media and local attention Ideas include: Community service days Employee community service projects Kids on the Block Puppet Shows Hosting community friendship visits Limited ride alongs with Journey of Hope cyclists

Our event can bring media and local attention

Ideas include:

Community service days

Employee community service projects

Kids on the Block Puppet Shows

Hosting community friendship visits

Limited ride alongs with Journey of Hope cyclists

Demographics

The Push America Market Push America and Pi Kappa Phi have over 6,500 collegiate members nationwide! 85,000 living alumni 4,000 alumni in North Carolina 1,250 North Carolina donors Our members and donors are extremely loyal. You have an opportunity to tie your practice into our strong emotional relationship.

Push America and Pi Kappa Phi have over 6,500 collegiate members nationwide!

85,000 living alumni

4,000 alumni in North Carolina

1,250 North Carolina donors

Our members and donors are extremely loyal. You have an opportunity to tie your practice into our strong emotional relationship.

Pi Kappa Phi has over 80,000 living alumni across the country

Pi Kappa Phi has over 6,500 undergraduates

Push America had more than 1,250 donors in North Carolina

Past Participants Over 1,200 members have participated in the Journey of Hope and Gear Up Florida since 1988.

Event Attendees On average, over 45,000 individuals attend Journey of Hope and Gear Up Florida events. (not including sporting events which adds an additional 50,000 through on-field promotions)

Journey of Hope Audience Breakdown

Journey of Hope Demographics

Gear Up Florida Demographics

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Thank You For Your Consideration Basil Lyberg (704) 504-2400 x125 [email_address]

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