Published on December 10, 2013
The Future of Town Centres - 27th Nov 2013 Can a Cinema regenerate a Town Centre? 1
Introduction John Sullivan • Head of Consulting at dcinex UK Ltd, Director at The Light Cinemas • Previously Head of Development for Warner Village and consultant for Vue • Developed cinemas in the UK, Germany, Ireland, Greece, Romania, South Korea, Taiwan, Australia and New Zealand 2
What we do Dcinex Europe’s largest provider of cinema services: • Digital and Satellite Equipment • Content • Consulting Services 3
What we do Dcinex Consulting Gives specialist advice and support services to: • • • • • • Property Owners Local Authorities Leisure Operators Investors Cinema Operators Shopping Centre Asset Managers 4
The changing face of cinema • • • • • • • • UK will be 100% digital by the end of 2013 35mm will be switched off The model has changed Now cinemas are more flexible New product available Event cinema Hospitality and new offers Social and cultural hubs for town centres 6
Case Studies – New Brighton Creation of Marine Point: a mixed-use scheme to regenerate a seaside resort 7
Case Studies – New Brighton Faded seaside resort 8
Case Studies – New Brighton Core research • Ascertained cinema going appetite for Wirral population • Identified who was going to cinema and where they were going • Identified who were not going to cinema and why not • Ascertained admission level potential for NB cinema • Our forecast 270,000+ admissions 9
Case Studies – New Brighton • • • • Neptune Development to regenerate the seafront Anchored by Morrisons Plus Travel Lodge & The Light Cinemas Biggest hurdle was attracting restaurants and a Casino user 10
Case Studies – New Brighton • Cinema success created the footfall and demand the F&B operators needed • Now a successful destination • Attracts local residents and visitors from the whole Wirral and beyond • Now boasts 9 successful F&B operators • Kick started development alongside (Portofino & Wheatherspoons etc.) 11
New Brighton - now A highly successful leisure destination 12
Case Studies – Oldham Stimulating regeneration and development through the addition of digital cinema 13
Case Studies – Oldham • Oldham Borough Council were looking to regenerate the town centre • Culture and leisure key to that regeneration • Largest UK town with no cinema • Options of out of town or center locations • Use of existing historic buildings • Possible integration with other existing cultural entities 14
Case Studies - Oldham 15
Case Studies - Oldham 16
Case Studies – Oldham 17
Will a cinema regenerate a town centre? Yes and No • • • • Not all situations require the same solution Bigger is not necessarily better Cinemas do not create a location on their own Cinemas will help strengthen a good location but will often fail in a poor location (e.g. Grants, Croydon & Vue Birkenhead) • Core research and understanding of the cinema going potential for a market is essential 18
The changing face of cinema - examples Old Market Hall, Shrewsbury 19
The changing face of cinema - examples Ritzy, Brixton 20
The changing face of cinema - examples Corner House, Nottingham 21
The Fidelity Swap John’s slide 22
The Fidelity Swap 23
The Fidelity Swap Increasing Convenience drives increasing Fidelity 24
New Models / New Markets 25
New Models / New Markets 26
New Models / New Markets 27
In Summary Cinemas • Are changing • Boxes are out • Can trigger regeneration with the right mass, not on their own • Can also solve issues with existing buildings • Create social and cultural hubs • Can be a multi media resource (conferences, live theatre, film festivals etc.) • The best is yet to come! 28
Thank you… Ask away 29
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