John Elkington

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Information about John Elkington
Education

Published on January 24, 2008

Author: Renato

Source: authorstream.com

Instituto Ethos: June 2006:  Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts Menu:  Menu Introduction Challenges Dilemmas Conflicts Top-down, bottom-up 1 Introduction :  1 Introduction Slide5:  Director & Chief Entrepreneur - SustainAbility (Chairman, 1996-2006) Chair Environment Foundation ECGD Advisory Council Advisory Boards/Councils - B&HRRC, DJSI (3M), Ethos, RSA, WWF, Zouk Slide6:  Founded 1987 Team Core Team ~25 Nationalities 11 Council 12 Faculty 60> Mission To inspire and support innovation that creates tomorrow’s value 2 Challenges:  2 Challenges Slide8:  Clients, partners, languages Reputational risk > competitive advantage Corporate citizenship Corporate responsibility Corporate social responsibility Eco-efficiency, eco-effectiveness Fair trade Human rights Sustainable development (e.g. triple bottom line) Slide9:  A.G. Lafley: $100m donations—new focus on children Environment: resources, water (cool-water washing), waste Social: health, hygiene (PUR), education Economic: shareholder value, employment, taxes, fees and contributions 4Bs of ‘Blended Value’:  4Bs of ‘Blended Value’ 4Bs of ‘Blended Value’:  4Bs of ‘Blended Value’ 4Bs of ‘Blended Value’:  4Bs of ‘Blended Value’ 4Bs of ‘Blended Value’:  4Bs of ‘Blended Value’ Slide16:  Lee Scott: ‘We should view the environment as Katrina in slow motion’ Old: Energy efficiency, waste New: Renewables, roofspace, sustainable fish Easy wins 1-3 years projects ‘Game Changers’ Fourth Wave - Creativity - Innovation - Enterprise - Scale:  Fourth Wave - Creativity - Innovation - Enterprise - Scale 3 Dilemmas:  3 Dilemmas Slide19:  2002-2006 2000: climate change 2005: poverty, climate, global governance … 2006: SD in China and India, financial crises, pandemics in globalized economy … Slide20:  Green CEO Stakeholders’ 3 priorities SUVs, Bold Moves Junk bond status? Challengers … 4 Conflicts:  4 Conflicts Slide22:  Andrew Liveris 2015 Sustainability Goals: Sustainable Chemistry Products Designed to Solve World Challenges 4 MDGs: Water Food Housing Personal health and safety Slide23:  Chad Holliday: board issue Blind spots (e.g. CFCs) ‘Sustainable Growth’, e.g. oil > cellulose (biotech) But … PFOA, Ti02 … Evolution of human rights, e.g. ‘bodily trespass’ Slide25:  Amazon, Google, etc ‘Greentech’, $100 million, $100,000 KPCB ‘Green Innovation’ prize 3 megatrends 1: energy security 2: megacities 3: abrupt climate change 5 Next Steps:  5 Next Steps Slide27:  Top-down, bottom-up 1 Public Relations, Legal Advisors  Environment Managers, Project Planners  Process and Product Design, Marketing (TQM)  CEOs, Investor Relations, Boards (e.g. NEDs)  CFOs, Entrepreneurs, Investment Bankers, VCs Slide28:  Bottom-up Our ‘Wave 4’ Strategy Financial markets Implementation Emerging economies 3-year Skoll Program Globalization 2015 Global Reporters 2006 Millennium Development Goals Slide29:  www.sustainability.com www.johnelkington.com elkington@sustainability.com

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