JISC National eBooks repository project

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Information about JISC National eBooks repository project

Published on November 13, 2007

Author: rsc_southeast

Source: slideshare.net

Description

A presentation delivered by eBooks Project Manager Caren Milloy at the RSC SE Learning resources forum at Highbury College Portsmouth, November 07th 2007

Promoting and Embedding E-books

Caren Milloy E-books Project Manager JISC Collections [email_address] www.jiscebooksproject.org

The Vision The UK education community will have access to quality e-book content that is of high relevance to teaching, learning and research across the broadest range of subject areas. Flexible business and licensing models will support a diversity of needs, allowing users to do what they want when they want and how they want for education purposes. All e-books will be easily discoverable and consistent standards will allow all content to be fully integrated into library, learning and research environments. E-Books Working Group 2007

The UK education community will have access to quality e-book content that is of high relevance to teaching, learning and research across the broadest range of subject areas.

Flexible business and licensing models will support a diversity of needs, allowing users to do what they want when they want and how they want for education purposes.

All e-books will be easily discoverable and consistent standards will allow all content to be fully integrated into library, learning and research environments.

E-Books Working Group 2007

Wanted: Textbooks! There is a demand for core reading list e-books in my institution but these are not being made available and when I ask publishers why they say that there is no evidence of the demand and thus they are reluctant to make these e-books available. But if they don’t make the core titles available online then users are not as interested and therefore the level of demand seems low.

There is a demand for core reading list e-books in my institution but these are not being made available and when I ask publishers why they say that there is no evidence of the demand and thus they are reluctant to make these e-books available. But if they don’t make the core titles available online then users are not as interested and therefore the level of demand seems low.

Why the project? Different selling chain What business models? What licensing models? Not sure what e-books are available Who should take the lead?

Different selling chain

What business models? What licensing models?

Not sure what e-books are available

Who should take the lead?

Why UK higher education has not bought more e-books E-book pricing models are not satisfactory (64%) There is too little choice of e-book titles (62%) E-book access models are not satisfactory (53%) We are waiting for the market to settle down (33%) We are waiting for JISC Collections to offer better e-book deals (30%) E-books are too expensive (28%) I do not know what is available (18%) There is no demand for e-books here (13%) Affiliated/ external users are not allowed access (11%) The technology is too complicated (8%)

E-book pricing models are not satisfactory (64%)

There is too little choice of e-book titles (62%)

E-book access models are not satisfactory (53%)

We are waiting for the market to settle down (33%)

We are waiting for JISC Collections to offer better e-book deals (30%)

E-books are too expensive (28%)

I do not know what is available (18%)

There is no demand for e-books here (13%)

Affiliated/ external users are not allowed access (11%)

The technology is too complicated (8%)

Is there any pressure on you to develop e-book collections in your library? Yes 68% No 32% If there is pressure, where is that coming from? Librarians (54%) Students (38%) Teachers (27%) Management (23%) Researchers (9%)

Yes 68% No 32%

If there is pressure, where is that coming from?

Librarians (54%)

Students (38%)

Teachers (27%)

Management (23%)

Researchers (9%)

Roles for JISC Collections as a consortia in e-books acquisition Seeking to get the best buys for the sector – national VFM role (87%) Investigating innovative formats or purchasing models that are being offered (66%) Buying resources that are essential in niche areas for research and teaching where the users would not be able to afford it without help (40%)

Seeking to get the best buys for the sector – national VFM role (87%)

Investigating innovative formats or purchasing models that are being offered (66%)

Buying resources that are essential in niche areas for research and teaching where the users would not be able to afford it without help (40%)

Project Aims license collections of e-books that are highly relevant to UK higher education taught course students in four discipline areas: Business and Management studies Engineering Medicine (not mental health or nursing) Media Studies evaluate the use of the e-books through deep log analysis and to asses the impact of the ‘free at the point of use’ e-books upon publishers, aggregators and libraries transfer knowledge acquired in the project to publishers, aggregators and libraries to help stimulate an e-books market that has appropriate business and licensing models

license collections of e-books that are highly relevant to UK higher education taught course students in four discipline areas:

Business and Management studies

Engineering

Medicine (not mental health or nursing)

Media Studies

evaluate the use of the e-books through deep log analysis and to asses the impact of the ‘free at the point of use’ e-books upon publishers, aggregators and libraries

transfer knowledge acquired in the project to publishers, aggregators and libraries to help stimulate an e-books market that has appropriate business and licensing models

Getting the bids in Issued ITT Persuading publishers and aggregators to bid 11 bids received some good some not so good! Findings Hesitant to take the leap required! Not all publishers are ready to move forward and even if they are, a lack of strategy and coordination can hold them back

Issued ITT

Persuading publishers and aggregators to bid

11 bids received

some good some not so good!

Findings

Hesitant to take the leap required!

Not all publishers are ready to move forward and even if they are, a lack of strategy and coordination can hold them back

Selecting the right e-books Consultation methodology at the time was looking at over 3000 e-books! each institution is different 6 bids = 136 books The value placed by the publishers on these 136 e-books, with free at the point of use access, for all UK HE institutions (that’s over 2.4 million students and their tutors) was £2.08 million excluding VAT! The consultation process enabled JISC Collections to prioritise within the £600,000 funding available.

Consultation methodology

at the time was looking at over 3000 e-books!

each institution is different

6 bids = 136 books

The value placed by the publishers on these 136 e-books, with free at the point of use access, for all UK HE institutions (that’s over 2.4 million students and their tutors) was £2.08 million excluding VAT! The consultation process enabled JISC Collections to prioritise within the £600,000 funding available.

Meeting Expectations Want a core collection of e-books Want good terms and conditions of use Want the e-books on the platforms already using Findings: High fees to protect revenue Lack of standards compliance Aggregators platforms

Want a core collection of e-books

Want good terms and conditions of use

Want the e-books on the platforms already using

Findings:

High fees to protect revenue

Lack of standards compliance

Aggregators platforms

Licensing 2 blank 1 7 2 6 1 5 4 4 18 3 17 2 28 1 No. of responses Compliance with the distributed searching standard Z39.50 is: 1 blank 0 7 1 6 0 5 5 4 13 3 15 2 38 1 No. of responses Compliance with the Open URL standard is: 5 blank 2 7 2 6 0 5 3 4 17 3 18 2 26 1 No. of responses Compliance with W3C Double-A (priority 2) is: 1 blank 1 7 1 6 0 5 2 4 5 3 11 2 52 1 No. of responses Compliance with the Disability Discrimination Act Standards is:

Licensing 0 blank 1 7 1 6 0 5 5 4 21 3 13 2 32 1 No. of responses Allowing users to electronically save parts of the e-books is: 1 blank 1 7 0 6 0 5 0 4 5 3 15 2 51 1 No. of responses Allowing users to provide access to the e-books via links direct from the VLE/MLE is: 0 blank 1 7 3 6 0 5 6 4 27 3 17 2 19 1 No. of responses Allowing users to incorporate parts of the e-books but not the whole e-book into a VLE/MLE is: 0 blank 2 7 0 6 1 5 0 4 4 3 16 2 50 1 No. of responses Allowing users to print out copies of parts of the e-books is:

Deep Log Analysis The aims of the DLA study are to: • monitor, analyse and evaluate the usage of the e-books included in the project through deep log analysis techniques • assess, understand and report on the behaviours of users through surveys informed by the deep log data • analyse the deep log data for each title in the collection against the print sales figures provided by the publishers / aggregators over the lifetime of the study and for the past three years • analyse the deep log data for each e-book in the project against the ‘print circulation data’ provided by librarians over the lifetime of the study

The aims of the DLA study are to: • monitor, analyse and evaluate the usage of the e-books included in the project through deep log analysis techniques • assess, understand and report on the behaviours of users through surveys informed by the deep log data • analyse the deep log data for each title in the collection against the print sales figures provided by the publishers / aggregators over the lifetime of the study and for the past three years • analyse the deep log data for each e-book in the project against the ‘print circulation data’ provided by librarians over the lifetime of the study

Promotion and MARC records Quality assured MARC records One stop shop for the MARC records – NEOCaR: (JISC National E-books Observatory Catalogue Records) will provide librarians with a single download process for the MARC 21 records for all the e-books licensed as part of the project Promotional materials that can be customised News of the day What’s new? Emails to staff / departments Bookmarks

Quality assured MARC records

One stop shop for the MARC records – NEOCaR: (JISC National E-books Observatory Catalogue Records) will provide librarians with a single download process for the MARC 21 records for all the e-books licensed as part of the project

Promotional materials that can be customised

News of the day

What’s new?

Emails to staff / departments

Bookmarks

Promoting and Embedding Identify the issues that librarians face on a daily basis in promoting and embedding e-books Find out what JISC Collections could do to help librarians Find out what publishers and aggregators could do to help Think about new technologies in promotion

Identify the issues that librarians face on a daily basis in promoting and embedding e-books

Find out what JISC Collections could do to help librarians

Find out what publishers and aggregators could do to help

Think about new technologies in promotion

Traditional Model Publisher >>>> Lecturer Lecturer adopts as “core” or “recommended” Publisher >>>> Campus bookshop Publisher >>>> Library Student >>>> Campus bookshop (buy) Student >>>> Online bookshop (buy) Student >>>> Library (borrow) Student >>>> Doesn’t buy or borrow………..

Publisher >>>> Lecturer

Lecturer adopts as “core” or “recommended”

Publisher >>>> Campus bookshop

Publisher >>>> Library

Student >>>> Campus bookshop (buy)

Student >>>> Online bookshop (buy)

Student >>>> Library (borrow)

Student >>>> Doesn’t buy or borrow………..

The Librarian – changing roles ‘ whereas in the past librarians were involved in simply providing access to learning resources, today they are often involved in promoting user interaction with content’ PENNY, D.; CLIFFE, R., 2006. Libraries in the Digital Age: implications for publishers. London: Electronic Publishing Services Ltd advocacy and sales transitional phase Information literacy

‘ whereas in the past librarians were involved in simply providing access to learning resources, today they are often involved in promoting user interaction with content’

PENNY, D.; CLIFFE, R., 2006. Libraries in the Digital Age: implications for publishers. London: Electronic Publishing Services Ltd

advocacy and sales

transitional phase

Information literacy

Challenges Librarians have to promote to a wide range of users, subject areas, skill sets and currently publishers and aggregators are trying to push the one size fits all approach. Also, the lack of interoperable standards is preventing embedding in the VLE and Library management systems. Poor understanding by publishers and library staff of each other’s needs Lack of awareness by academic staff of e-books fuelled by difficulties in engaging staff in training, negative perceptions of e-books and lack of ownership of reading lists. Low awareness in HEIs of the relevance and value of e-books Confusion about publishers and aggregators offerings – no easy process for discovering what e-books are available Ignorance in the HE sector about what e-books are available Issues to address as identified in the Promoting and Embedding Workshop Issue to address as identified in the Feasibility Study

Challenges cont… Confusion over variety of pricing models and lack of models that allow flexibility required to meet needs Pricing models for e-books are not appropriate Licensing models are too restrictive to encourage use of e-books – simultaneous users, printing, linking…not meeting needs of users Publishers are not making the right textbooks available electronically on the right terms Content of e-books is not relevant to UK HE courses combined with reluctance to make available new editions online The available e-books are not up to date or relevant to UK users Lack of critical mass of e-textbooks means that students don’t see e-books that directly meet their course needs and therefore do not use them Too few e-textbooks and core monographs are available Confusion over the differences in platforms, platform functionality, access to the platforms Complexity of some access routes to publishers’ or aggregators’ platforms deters users

What drives eBooks usage? [Ebrary survey]

How do patrons find eBooks? [Ebrary survey]

JISC Collections What can JISC Collections do to help librarians? Single point for resource discovery facilitated by a comprehensive catalogue of free, QA’ed MARC records – NEOCaR A tool to compare the functionality and standards compliance of the aggregators – Academic Database Assessment Tool Coordinating and lobbying role – introduce a set of minimum standards that e-book platforms have to meet?

What can JISC Collections do to help librarians?

Single point for resource discovery facilitated by a comprehensive catalogue of free, QA’ed MARC records – NEOCaR

A tool to compare the functionality and standards compliance of the aggregators – Academic Database Assessment Tool

Coordinating and lobbying role – introduce a set of minimum standards that e-book platforms have to meet?

Publishers and Aggregators? Consultative and collaborative approach – listen to the librarians and use their expertise Customisable promotional materials - that focus on the value of the e-book content rather than the value of the platform, videos, wikis, blogs…how to integrate the e-books Meet the standards – interoperable with LMS, VLE’s More content….better terms and conditions of use

Consultative and collaborative approach – listen to the librarians and use their expertise

Customisable promotional materials - that focus on the value of the e-book content rather than the value of the platform, videos, wikis, blogs…how to integrate the e-books

Meet the standards – interoperable with LMS, VLE’s

More content….better terms and conditions of use

 

Generation D ‘ Generation-D are – by the time they are of schooling age – much more familiar with Google than a library’s online catalogue…Gen-D is far more proficient and comfortable, browsing the library’s website and accessing online resources through hypertext links from their laptops, than manually slogging through mountain high book stacks…Generation-D prefers interactive, hyper-linked multimedia over the traditional static, text-orientated printed items. They want a sense of control; they need experimental and collaborative approaches rather than formal, librarian guided, library centric services.’ ( Shih and Allen , Generation-D users 2007, p.96) users are changing…are librarians ready for this? Are publishers ready? Are Aggregators ready? Are we promoting where the users are?

‘ Generation-D are – by the time they are of schooling age – much more familiar with Google than a library’s online catalogue…Gen-D is far more proficient and comfortable, browsing the library’s website and accessing online resources through hypertext links from their laptops, than manually slogging through mountain high book stacks…Generation-D prefers interactive, hyper-linked multimedia over the traditional static, text-orientated printed items. They want a sense of control; they need experimental and collaborative approaches rather than formal, librarian guided, library centric services.’ ( Shih and Allen , Generation-D users 2007, p.96)

users are changing…are librarians ready for this? Are publishers ready? Are Aggregators ready? Are we promoting where the users are?

 

New Technologies? Not all users are Generation D or Digital Natives – users have different expectations Connect with your users – get our the LRC Explore creating reading lists using Delicious, tagging e-books…embed it in the VLE? Share your ideas using blogs and wikis Get students to write a blog on your library website about how they used e-books in their course Use RSS feeds to alert staff of new e-books added to the collections Add direct links from the VLE to the e-books What about adding reviews to the catalogue Create videos and online training for staff and students Insert widgets into library pages – or widgets into facebook?

Not all users are Generation D or Digital Natives – users have different expectations

Connect with your users – get our the LRC

Explore creating reading lists using Delicious, tagging e-books…embed it in the VLE?

Share your ideas using blogs and wikis

Get students to write a blog on your library website about how they used e-books in their course

Use RSS feeds to alert staff of new e-books added to the collections

Add direct links from the VLE to the e-books

What about adding reviews to the catalogue

Create videos and online training for staff and students

Insert widgets into library pages – or widgets into facebook?

The future Collaboration and sharing

Collaboration and sharing

Thank you Thank you for listening www.jiscebooksproject.org [email_address] 02030066003 07817030769

Thank you for listening

www.jiscebooksproject.org

[email_address]

02030066003

07817030769

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