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JimmyLeach

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Information about JimmyLeach
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Published on January 23, 2008

Author: Teobaldo

Source: authorstream.com

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The fragmentation of news:  Jimmy Leach, head of content development Guardian Professional. July 2006 The fragmentation of news The changing face of news:  The changing face of news Newspaper sales down Guardian up to 381,188, up 2.32% year on year Times down to 663,543, - 3.09% yoy Daily Mirror, down 8.23% yoy Daily Express, down 5.2% Wilting in the face of competition Metro, City Am and other freesheets Increasingly going to new media for news Slide3:  Source: PricewaterhouseCoopers / Internet Advertising Bureau, The Advertising Association / WARC Online growth outstrips market Year on year growth for 2005 Total advertising market growth = 2.5% The future?:  The future? The new navigation:  The new navigation Control by the audience:  Control by the audience New information providers:  New information providers What news?:  What news? End of news? Big Brother, soaps, Posh&Becks et al Viewspaper News is ubiquitous, then offer analysis and opinion. News as a process Web-paper-web-blog…. Addressing the media:  Addressing the media Fragmentation Open access Syndication Blogs Fragmentation:  Fragmentation Jimmy Leach Head of content development Guardian Professional jimmy.leach@guardian.co.uk

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