Jeroen van Geel, Understanding brands workshop

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Information about Jeroen van Geel, Understanding brands workshop
Marketing

Published on March 7, 2014

Author: Tag-IT

Source: slideshare.net

Description

Jeroen van Geel holdt workshop på Tag-IT ,om prodcuct personality.

PRODUCT PERSONALITY WORKSHOP UNDERSTANDING BRANDS oenvangeel @jer

NO-NONSENSE, DIRECT, CONFIDENT, OUTLAW !3

IRREVERENT, ASSERTIVE, JESTER

HAPPY, ENTHUSIASTIC, INNOCENT

CREATIVE, HUMOUROUS, DECISIVE, CREATOR

ARCHETYPES ARCHETYPE MOTIVATION MOTTO CORE DESIRE CREATOR Stability & control If it can be imagined, it can be created. Create something of enduring value. CAREGIVER Stability & control Love your neighbor as yourself. Protect people from harm. RULER Stability & control Power isn’t everything, it’s the only thing. Control. JESTER Belonging & enjoyment If I can’t dance I don’t want to be part of your revolution. To live in the moment with full enjoyment. REGULAR GAL/GUY Belonging & enjoyment All man and women are created equal. Connection with others. LOVER Belonging & enjoyment I only have eyes for you. Attain intimacy and experience sexual pleasure. HERO Risk & mastery Where there’s a will, there’s a way. To prove one’s worth through courageous and difficult action. OUTLAW Risk & mastery Rules are meant to be broken. Revenge or revolution. MAGICIAN Risk & mastery It can happen! Knowledge of the fundamental laws of how the universe works. INNOCENT Independence & fulfillment Free to be you and me. To experience paradise. EXPLORER Independence & fulfillment Don’t fence me in. The freedom to find out who you are through exploring the world. SAGE Independence & fulfillment The truth will set you free. The discovery of truth.

PERSONALITY TRAITS ACCEPTING EFFICIENT INSIGHTFUL PRODUCTIVE ADVENTUROUS ENERGETIC INTUITIVE PROFESSIONAL AMBITIOUS ENTERPRISING JUDICIOUS PUNCTUAL ASSERTIVE ENTHUSIASTIC LOGICAL QUIET FOCUSED LOYAL RATIONAL FRIENDLY MATURE REALISTIC GENTLE METICULOUS REASSURING GENUINE OPEN-MINDED RELATIONAL GOOD-NATURED OPTIMISTIC RELIABLE COURTEOUS GREGARIOUS ORGANIZED RESOURCEFUL CREATIVE HAPPY OUTGOING RESPONSIVE DECISIVE HARD-WORKING PATIENT SELF-CONTROLLED HELPFUL PERCEPTIVE SELFLESS HONEST PERSISTENT SENSITIVE HUMOUROUS PERSONABLE SINCERE IMAGINATIVE POISED THOROUGH INDEPENDENT POLITE TRUTHFUL CAREFUL CHEERFUL CONFIDENT CONSCIENTIOUS CONSIDERATE COOPERATIVE DEPENDABLE DEVOTED DISCIPLINED EARNEST

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