Japan Market Update Oct 06 Part A

0 %
100 %
Information about Japan Market Update Oct 06 Part A
Entertainment

Published on October 25, 2007

Author: Sevastian

Source: authorstream.com

Japan Market Update 2006 Jason Hill, Tourism New Zealand Regional Manager, Japan:  Japan Market Update 2006 Jason Hill, Tourism New Zealand Regional Manager, Japan Japan Arrivals to NZ since 1980:  Japan Arrivals to NZ since 1980 Arrivals by Month (2005/6):  Arrivals by Month (2005/6) Where are Japanese travellers going?:  Where are Japanese travellers going? Japanese visitors by destination 2005 Slide5:  43.7 39.2 35.0 35.1 22.0 26.9 27.5 27.9 22.1 22.7 18.7 20.7 22.1 23.1 42.1 Travel Arrangements overseas Over Age 20 How do we compare?:  How do we compare? How do we compare? Total Market Share:  How do we compare? Total Market Share 0.89% Market by Age:  Market by Age * Year end August 06 Perceptions of New Zealand in Japan:  Perceptions of New Zealand in Japan Naïve about NZ as a holiday destination Imagery is more “agricultural” than other markets Perceive NZ as a land of ‘gentle nature’/ boring “I can go to New Zealand when I am older” Source: Tourism New Zealand Perceptions Research 2005 Perceptions of New Zealand in Japan after they have visited…:  Perceptions of New Zealand in Japan after they have visited… Invigorating experience Gives visitors a sense of accomplishment and freedom Offers opportunities to recharge and be comfortable Makes you feel like you belong / feel connected to Surprised that New Zealand had four distinct seasons Source: Tourism New Zealand Perceptions Research 2005 How do we compare?:  How do we compare? Most desired destination Source: JTB Report, JTB Tourism Marketing 1999 = 15th 2000 = 10th Slide12:  Other facts and figures… year end August down 11% - 143, 391 Japan GDP annual growth rate 1% latest quarter Current exchange rate 77.15yen=$1 *Sept 28 06 NZ Reserve Bank Unemployment in Japan decreasing (4.1%) Total Japanese outbound 2006 exp 18 million New Prime Minister – Abe What has TNZ done since JMF in May:  What has TNZ done since JMF in May Strategy focus on Baby Boomers, Silver, S.W.A.F. More informative advertising campaign launched Product development with key trade partners Secured major TV coverage with – DASH (Tokio) Stronger alliance with Air NZ Increased communication with all trade sectors Consumer event in Tokyo Successful JATA event Slide14:  Regional Manager Jason Hill Trade Development Manager Naoki Inohiza Marketing Manager Setsuko Yajima PR Manager Yumiko Nakayama Business Development Manager- TYO Kenya Irie Business Development Manager- OSA / NAG Ayako Takei Marketing Projects Manager Nathan Cook Marketing Coordinator Noriko Yokoo PR Coordinator Akiko Takahashi Campaign Brand tactical On-line promotion Consumer Events PR IMP Trade Marketing Tactical Promotions Trade Events Trade Famils Office/ Information Manager Motoko Uchida 2006 Japan Team from 1 June Advertising Campaign 2006/7:  Advertising Campaign 2006/7 Asahi, Yomiuri newspapers – Oct/Nov & January Magazines - Katei Gaho - Nikkei Business - Nikkei Woman - With - Croissant - Crea - President - Bungei Shunju - Inflight magazines, Agora, Skyward Website - Yahoo Japan special feature site - Goo New Advertising:  New Advertising

Add a comment

Related presentations

Related pages

Asian Market Update: Japan manufacturing PMI Expands Again ...

Asian Market Update: Japan manufacturing PMI ... Oct 24 06 :38 GMT: Sponsors. Forex ... and financial losses can and do occur on a regular basis ...
Read more

YouTube

... family, and the world on YouTube. Skip ... Official Trailer | John Abraham, Sonakshi Sinha and Tahir Raj Bhasin - Duration: 3:06 ... Part 1 /11 | Siddu ...
Read more

Asian Stock Markets - CNNMoney

Complete Asian stock market coverage with breaking news, ... before and after hours markets data for China's Shanghai ... Last Update : Australia ASX All ...
Read more

World - Bloomberg

... Bloomberg quickly and accurately delivers business and financial ... Oct 21, 2016 . ... Oil Market Glut Grows Bigger as Saudi Arabia Says Worst Is ...
Read more

EAS AUTOMOTIVE LTD. | AUTO SPARE PARTS FOR JAPANESE AND ...

[Oct.06.2016] MK News 16-09 [Sep.30.2016] Automechanika Frankfurt 2016: UPDATE ... EAS JAPAN ULTIMATE SERIES : Fu... EAS JAPAN GMB Begins a New Cha...
Read more

Japan Today: Japan News and Discussion

Keep the fish market at Tsukiji and update its facilities if needed. Relocate the fish market ... Food drives gaining momentum in Japan. Oct. 23, 2016 - 06 ...
Read more

Shopping | Japan Update

2014.06.27 Island’s premier ... The name of Ogimi Village in the northern part of the island used to be pronounced ‘Igimi’ way back in time ... Japan ...
Read more

All India Indices - Indian Stock Market, Stock Market News ...

Thomson Reuters Equity Japan Index: 21 Oct 2016: 120.22-0.48-0.40% ... 21 Oct 2016: 2,831.06-11.56-0.41% ... Market Indices. Stock Search. DOW ...
Read more

Coca-Cola Co (KO) Quote| Reuters.com

Connect to the most current information on stocks and bonds on Reuters.com. ... Oct 06 2016. Apple, Google, Coca ... alerts, personal finance ...
Read more