Published on March 11, 2014
JANANI AGRISERVEJANANI AGRISERVE A SOCIAL ENTERPRISE IN AGRICULTUREA SOCIAL ENTERPRISE IN AGRICULTURE Sundara Rajan Sampath, CEO And Founder Janani Foods Pvt. Ltd
Purpose of this presentationPurpose of this presentation YourYour Initiatives Offering Janani AgriServe as Implementing Agency for your CSR activities
OutlineOutline Introduction • Farmer’s Needs Architecture • Framework • Workflow Uniqueness • The Tech Edge Achievement • Benefits To Farmers Partnership Preview • Janani’sNeeds • Janani’s Solution • Overview Of Janani Agriserve • Workflow • Janani Kiosk Operations Edge • Uniqueness Of Our Colloborators • Our Service Providers Farmers • Quality Assurance • Social Impacts • Janani’s Offerings • Scope Of Partnership • Advantages to you
Problems Faced By A FarmerProblems Faced By A Farmer Can someone guide me about domestic as well as international markets? Yields are low and quality is inconsistent. Lot many intermediaries in back end and front end supply chain. Introduction JAS Architecture Achievements Join Us Post-harvest losses. I need financial assistance. Farming is not profitable for small farmers and there is a need for “Farmers’ Livelihood Enhancement”
Our Solution forOur Solution for Farmers Livelihood enhancementFarmers Livelihood enhancement Products & • Physical and ICT Infrastructure at Villages • Interlinking all stakeholders Janani’s Smart Village Agri EcoSystem Platform Convergence of Products & Services Technologies eCommerce Value Chain • Interlinking all stakeholders seamlessly • Providing customized products and services to farmers to improve productivity and reduce cost • Ensuring end-2-end quality assurance from pre-sowing to marketing Introduction JAS Architecture Achievements Join Us
AgriserveAgriserve Meets Farmer’s NeedsMeets Farmer’s Needs Pre-sowing • Information on inputs such as seeds, fertilizers, pesticides • Financial Assistance • Weather Production • Continuous Agro Advisories • Supply of quality inputs • Finance and Insurance Services• Weather Services Post-harvest • Post harvest management • Storage • Grading and standardization • Logistics • Market Information Direct Market Linkage • Alternative market channels • eAuctions • Contract Farming Introduction JAS Architecture Achievements Join Us
Janani AgriServe (Janani AgriServe (JAS) OverviewJAS) Overview Smart Agri Ecosystem founded in 2009. Vision: Make Agriculture Profitable for Small and Marginal Farmers.for Small and Marginal Farmers. Served 3,000 farmers. Modular and hierarchical operational model that helps in scalability and in addition of new products and services Introduction JAS Architecture Achievements Join Us
Organizations Agriculture based Corporates Government Agencies Financial Institutions Marketing Channels Universities / Research Institutions Self Help Groups / Farmer Clubs Seeds, Fertilizers, Pesticides Equipment, Labors eSagu Agro Advisory System IBM Smart Rural Aggregator FrameworkFramework Services Agro Advisories Quality Assurance Direct Market Linkages Quality Input Supplies Financial Assistance e-Governance Resources Equipment, Labors Logistics Scientific Knowledge Finance Technology Aggregator Platform IBM Spoken Web NCDEX Auction Platform e-Kiosks Village Level Agri EcoSystem Introduction JAS Architecture Achievements Join Us
IntegratedIntegrated AgriServeAgriServe ModelModel Village Kiosk is operated by a local franchisee, who can be a NGO, Farmer Group, Farmer Producer Companies, local Agriprenaurs, Self Help Groups Franchisee provides infrastructure, investment (upto Rs.5.00 Lakhs) , generates farmer memberships and provide all products and services for a cluster of 3 to 5 villages.services for a cluster of 3 to 5 villages. Mandal Aggregation Centers are franchised to Agri Graduates, Business Graduates or local agri business organizations who provides infrastructure and investment upto Rs.12.00 lakhs. Mandal Aggregator oversees the kiosks’ operations in his mandal. To handle large volume of smaller transactions at kiosks and optimization of logistics costs, aggregation of products and services are necessary Introduction JAS Architecture Achievements Join Us
Janani Kiosk OperationsJanani Kiosk Operations Agro Advisory Marketing Finance Input Sales Information Services Training Village Kiosk Introduction JAS Architecture Achievements Join Us
PRODUCTS & SERVICESPRODUCTS & SERVICES DELIVERED THRO SMART VILLAGEDELIVERED THRO SMART VILLAGEDELIVERED THRO SMART VILLAGEDELIVERED THRO SMART VILLAGE AGRIAGRI ECOSYSTEMECOSYSTEM
PrePre--Sowing ServicesSowing Services Farmer Registers his farmFarmer Registers his farm withwith Janani’sJanani’s KisokKisok Farmer Insures his cropFarmer Insures his crop thro Janani ’s Insurancethro Janani ’s Insurance Service AssociateService Associate Introduction JAS Architecture Achievements Join Us Farmer decides the cropFarmer decides the crop to grow based on Jananito grow based on Janani Agri Expert’s adviceAgri Expert’s advice Farmer avails crop loanFarmer avails crop loan fromfrom Janani’sJanani’s FinancialFinancial Services partnerServices partner
Production Phase ServicesProduction Phase Services Farmer gets his farm specificFarmer gets his farm specific agro advisory every weekagro advisory every week from sowing to harvest fromfrom sowing to harvest from Agri ScientistsAgri Scientists Field visits ofField visits of Janani’sJanani’s AgriAgri Scientists help farmer toScientists help farmer to get better productivityget better productivity Introduction JAS Architecture Achievements Join Us Farmer attendsFarmer attends Training sessions ofTraining sessions of Janani’sJanani’s Agri ScientistsAgri Scientists Farmer buys inputsFarmer buys inputs fromfrom Janani’sJanani’s KisokKisok Farmer adopts theFarmer adopts the advice given byadvice given by Janani’sJanani’s Agri ScientistsAgri Scientists
Post Harvest ServicesPost Harvest Services Farmer gets training onFarmer gets training on harvesting and dryingharvesting and drying Farmer Gets WarehouseFarmer Gets Warehouse Receipt Finance fromReceipt Finance from Janani’sJanani’s FinancialFinancial Services partnerServices partner Introduction JAS Architecture Achievements Join Us Janani Stores the bags inJanani Stores the bags in accredited warehousesaccredited warehouses Farmer packs the outputFarmer packs the output scientifically and deliversscientifically and delivers atat Janani’sJanani’s KisokKisok Janani gets the qualityJanani gets the quality of produce certifiedof produce certified in approved Labsin approved Labs
Market Linkage ServicesMarket Linkage Services eAuctionseAuctions ContractContract FarmingFarming Introduction JAS Architecture Achievements Join Us FoodFood ProcessingProcessing IndustriesIndustries Retail ChainsRetail Chains Spot MarketsSpot Markets
Information ServicesInformation Services AgroAgro AdvicesAdvices LivlihoodLivlihood OpportunitiesOpportunities Introduction JAS Architecture Achievements Join Us Market PricesMarket Prices WeatherWeather eGovernanceeGovernance
UNIQUENESS OFUNIQUENESS OF JANANIJANANIUNIQUENESS OFUNIQUENESS OF JANANIJANANI AGRISERVEAGRISERVE
Tech Collaborators Of JananiTech Collaborators Of Janani AgriServeAgriServe • Agro Advisory Services • Smart Rural Aggregation Platform And Spoken Web IBM IIIT Hyderabad • Marketing, E-auctions • Warehousing, Quality Certification, Farmer Finance Hyderabad NCDEXNCML Introduction JAS Architecture Achievements Join Us
Agro Advisory Service WorkflowAgro Advisory Service Workflow Beginning of season Registration of Farm Once every 10 days or as needed Coordinator Interaction Crop status and weather transmitted to lab at Hyderabad by coordinators Data Transmission Scientists analyze data and recommend actions Scientific Analysis Farmers receive advices from kiosks Farmer Interaction Retailing of quality inputs for farming needs Retail Kiosk Introduction JAS Architecture Achievements Join Us
Logical overview of the SRAPLogical overview of the SRAP ecosystemecosystem Standardized Schema Government Healthcare Bank / MFI / Ins Janani E M PAgriculture O Market access / Distribution network Introduction JAS Architecture Achievements Join Us e Commerce Registration HUB HUB HUB HUB FMCGA G R i P L O Y M E N T Agriculture Employment / Livelihood O T H E R S Market Linkage Kiosk Janani AgriServe IBM Service Provider Farmer Janani Kiosk with a Computer / Mobile HUB Agriculture (Input / Output sales/ services) HUB Livelihood/Employment Healthcare and Others
e-Auctions Value Additions from NCDEX andValue Additions from NCDEX and NCMLNCML National Warehousing NCDEX nSpot Spot Market National Collateral Management Services Ltd (NCML) Warehouse Receipt Finance Quality Certification Introduction JAS Architecture Uniqueness Achievements Partnership
JAS edge over competitionJAS edge over competition Only Agri Value Chain Model with an Information & Communication Technology Platform at village level linking all stake holders from the farm to customers seamlessly Built on a framework of Agri Sciences, ICT Technology, Business Processes, Management and e-CommerceManagement and e-Commerce Multiple Technology Options for farmers - Mobile, Spoken Web, Internet and notice boards Agro advisories in a personalized manner, at the farm gate, continuously from seed to harvest Only Model where Quality Assurance Services are provided at the Farm Level– Post Harvest Storage Level–Marketing of Agro Commodities Level–Covering Water, Soil, Pest and Products Only Market Linkage Model for Agri Commodities where prices are discovered through transparent auction platform based on quality of the produce
5% to 8% Better Soil Fertility Benefits for FarmersBenefits for Farmers ~5% farm productivity increase. Reduction in usage of fertilizers and pesticides by 80Kgs and ~1 lit respectively 10 to 20% increase in price realization. 5% to 8% reduction in logistical costs. Fertility Average Additional Income of Rs.4000/- per Acre Introduction JAS Architecture Achievements Join Us
Quality AssuranceQuality Assurance Quality in production through farm specific agro advisories Supplying quality inputs From Pre-sowing till Retail Quality Maintenance through warehousing facilities Quality Testing and certification Price dissemination and marketing based on quality Introduction JAS Architecture Achievements Join Us
Social BenefitsSocial Benefits Bridge the information gap Improved soil and water environment Rural Employment information gap between agricultural experts and farmers Introduction JAS Architecture Achievements Join Us eGovernance Services
COME JOIN USCOME JOIN US Partnership with You
Janani’sJanani’s OfferingsOfferings Organized Farmer GroupsICT Infrastructure and Human Resources Introduction JAS Architecture Achievements Join Us Credible Collaborators Sustainable Model Proven Social Impact GroupsICT Network
Direct procurement from the Research facilitation through in- CSR Projects Scope of PartnershipScope of Partnership Marketing Opportunity. Assured consumers base. from the farmers through in- flux of data. Introduction JAS Architecture Achievements Join Us
Scope of PartnershipScope of Partnership Marketing – Explore new markets for farmers and expansion of customer base for your products Economics – Aid farmers to get better price for their produces and reduce cost in procuring raw materials of your company Technology – Deployment of technologies developed by both of us for commercial and social purposes Research – Data Mining -Help study and develop new products and services for Rural Market Betterment of Society – Platform can also be deployed for Rural Healthcare, Education, Animal Husbandry, Livelihoods and BPO services Introduction JAS Architecture Achievements Join Us
AdvantageAdvantage tto youo you First Mover Advantage Over Competition Entirely Outsourced Operations Proven Social Impact Convergence Of Social Benefit, Agri Sciences AndCompetition Infrastructure And Human Resources Operations Creditable Collaborators Sustainable Model Sciences And ICT Introduction JAS Architecture Achievements Join Us
THANK YOUTHANK YOU Mobile: 90307 41404 firstname.lastname@example.org www.jananigroup.com
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