J O U R 3340 Sept 22 Online Journalism

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Information about J O U R 3340 Sept 22 Online Journalism

Published on October 10, 2009

Author: bedstuyguy

Source: slideshare.net

Description

An outline of the NAA/Northwestern Media Management Center "What Teens Want" Survey

University of North Texas Department of Journalism Online Journalism 3340 Sept. 22, 2009 Teens & News/ Types of Convergence

Today’s class Website of the Day Cool online tool of the day Teens & News Types of convergence Martin Jones, president of Martin Jones Films

Website of the Day

Cool online tool of the day

Teens & News

Types of convergence

Martin Jones, president of Martin Jones Films

Lessons about Young Audiences Study conducted by NAA/Media Management Center@ Northwestern University “ Teens Know what they want from online news: Do You” How online news is just not connecting Interviewed 96 young people, ages 13 -18 in six cities: Denver, Fresno, cA, Springfield, ILL; Philadelphia, Fort Lauderdale, Orangeburg, SC Online pre-work and 90-minute focus groups, teens shown prototypes

Study conducted by NAA/Media Management Center@ Northwestern University

“ Teens Know what they want from online news: Do You”

How online news is just not connecting

Interviewed 96 young people, ages 13 -18 in six cities: Denver, Fresno, cA, Springfield, ILL; Philadelphia, Fort Lauderdale, Orangeburg, SC

Online pre-work and 90-minute focus groups, teens shown prototypes

Ten Key Lessons Don’t overload them. Create home pages that satisfy. Entice them to keep reading. Summarize stories on the home page. Include visuals with anything that matters Convey what’s important with a clear visual hierarchy. Beware of too much scrolling and clicking. Provide background, explanation and context. Provide background, explanation and context. Break up information into manageable chunks. Get rid of clutter.

Don’t overload them.

Create home pages that satisfy.

Entice them to keep reading.

Summarize stories on the home page.

Include visuals with anything that matters

Convey what’s important with a clear visual hierarchy.

Beware of too much scrolling and clicking.

Provide background, explanation and context.

Provide background, explanation and context.

Break up information into manageable chunks.

Get rid of clutter.

Don’t overload them Reduce volume of information on each page Fewer stories, words, photos More space highlighting stories, photos

Reduce volume of information on each page

Fewer stories, words, photos

More space highlighting stories, photos

Prototype Homepage

Create home pages that satisfy. Give them them the news – with limited or no clicking Brief, understandable overview Reports like TV and radio

Give them them the news – with limited or no clicking

Brief, understandable overview

Reports like TV and radio

Entice them to keep reading Eye-catching layout/design Why should they care? Don’t tease Use photos to engage Make it shout out, “Interest me, please!”

Eye-catching layout/design

Why should they care? Don’t tease

Use photos to engage

Make it shout out, “Interest me, please!”

Summarize stories on home page Gives gist of stories without clicking on them Provides info on what to expect One sentence per story Long summaries = tune out

Gives gist of stories without clicking on them

Provides info on what to expect

One sentence per story

Long summaries = tune out

Include visuals Photos & graphics a must Home page and story-level pages with multiple photos a huge plus Use visuals to convey information Avoid clutter

Photos & graphics a must

Home page and story-level pages with multiple photos a huge plus

Use visuals to convey information

Avoid clutter

Convey what’s important with a clear hierarchy Critically think of all element: story, photos, graphics to grab the reader Too complex, you lose them Too simple, you lose them

Critically think of all element: story, photos, graphics to grab the reader

Too complex, you lose them

Too simple, you lose them

Beware of too much scrolling & clicking Teens want stories that engage Use links wisely Integrate images/slideshows that enhance the experience, knowledge

Teens want stories that engage

Use links wisely

Integrate images/slideshows that enhance the experience, knowledge

Provide background, explanation and content If a teen clicks, you’ve hooked them – but you’ve got to keep them Provide valuable information Combine the “news”, background and explanatory elements

If a teen clicks, you’ve hooked them – but you’ve got to keep them

Provide valuable information

Combine the “news”, background and explanatory elements

Break up information into chunks Uninterrupted text is a non-starter “ Smaller, bite sized chunks” Clear headlines, subheads and photos Graphics, photo galleries, videos and pulled quotes

Uninterrupted text is a non-starter

“ Smaller, bite sized chunks”

Clear headlines, subheads and photos

Graphics, photo galleries, videos and pulled quotes

Get rid of the clutter Don’t randomly fill open spaces Be smart Ask yourself: What will add to the depth, richness, interactivity Ask yourself: How can I keep the reader’s interest, and have them recommend it to someone else

Don’t randomly fill open spaces

Be smart

Ask yourself: What will add to the depth, richness, interactivity

Ask yourself: How can I keep the reader’s interest, and have them recommend it to someone else

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