J O U R 3340 Oct 1 Online Journalism

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Information about J O U R 3340 Oct 1 Online Journalism

Published on October 10, 2009

Author: bedstuyguy

Source: slideshare.net

Description

A lecture on Crowdsourcing and it's evolution

University of North Texas Department of Journalism Online Journalism 3340 Oct. 1, 2009 Crowdsourcing - Annotated

Today’s class Website of the Day Cool tool of the day Reporting News in the DotCom Era Crowdsourcing, We Media Convergence and newsrooms Saving newspapers?

Website of the Day

Cool tool of the day

Reporting News in the DotCom Era

Crowdsourcing, We Media

Convergence and newsrooms

Saving newspapers?

CrowdSourcing – “We Media” Coined by Jeff Howe, 2006, Wired News article In his words: “ crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call. “ This can take the form of peer-production (when the job is performed collaboratively), but is also often undertaken by sole individuals. The crucial prerequisite is the use of the open call format and the large network of potential laborers .” http://www.bnet.com/2422-13950_23-248641.html Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting Methods”

Coined by Jeff Howe, 2006, Wired News article

In his words:

“ crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call.

“ This can take the form of peer-production (when the job is performed collaboratively), but is also often undertaken by sole individuals. The crucial prerequisite is the use of the open call format and the large network of potential laborers .”

http://www.bnet.com/2422-13950_23-248641.html

Crowdsourcing cont. Ability to gather vast amount of information from a large group “ Harnessing the power of community on a continuing basis to improve the information base” Beyond a grassroots concept, but as much a journalism tool as a corporate tool Taking advantage of the “networked” world “ Open source” journalism Old days: proprietary Now: Here’s what I’m working on, what do you know? Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting Methods”

Ability to gather vast amount of information from a large group

“ Harnessing the power of community on a continuing basis to improve the information base”

Beyond a grassroots concept, but as much a journalism tool as a corporate tool

Taking advantage of the “networked” world

“ Open source” journalism

Old days: proprietary

Now: Here’s what I’m working on, what do you know?

Howe’s three types The Professional The Packager The Tinkerer Source: The Rise of Crowdsourcing, by Jeff Howe, http://wired.com/wired/archive/14.06/crowds.html.

The Professional

The Packager

The Tinkerer

Three types Online tools allowing “professionals” to share their work Istockphoto.com Free image sharing by a group of graphic designers Now, a “marketplace” for the work of amateur photographers 22,000 contributors Charging $1 - $5 per image NOW, istockphoto.com is owned by one of the world’s largest photo image services: Getty Images Getty purchased istockphoto for $30mm Source: The Rise of Crowdsourcing, by Jeff Howe, http://wired.com/wired/archive/14.06/crowds.html.

Online tools allowing “professionals” to share their work

Istockphoto.com

Free image sharing by a group of graphic designers

Now, a “marketplace” for the work of amateur photographers

22,000 contributors

Charging $1 - $5 per image

NOW, istockphoto.com is owned by one of the world’s largest photo image services: Getty Images

Getty purchased istockphoto for $30mm

The Packager Gathering content from multiple sources Ability to capture content on a similar issue from around the globe – quickly Report on stories from eyewitnesses – when reporters aren’t on the scene when it happens Fuel the growth of “citizen journalism” Journalists at every corner Pew Internet Study: 57 percent of 12 to 17 year olds online – about 12 million folks – creating content and posting ‘ ireport” segments on major cable, local TV news Entertainment/gossip TV and websites YouTube, Flickr Source: The Rise of Crowdsourcing, by Jeff Howe, http://wired.com/wired/archive/14.06/crowds.html.

Gathering content from multiple sources

Ability to capture content on a similar issue from around the globe – quickly

Report on stories from eyewitnesses – when reporters aren’t on the scene when it happens

Fuel the growth of “citizen journalism”

Journalists at every corner

Pew Internet Study: 57 percent of 12 to 17 year olds online – about 12 million folks – creating content and posting

‘ ireport” segments on major cable, local TV news

Entertainment/gossip TV and websites

YouTube, Flickr

The Tinkerer Problem solvers InnoCentive – research & development’s version of istockphoto Innovators: Pooling ideas for creative solutions Knight Foundation: NewsChallenge.com

Problem solvers

InnoCentive – research & development’s version of istockphoto

Innovators:

Pooling ideas for creative solutions

Knight Foundation: NewsChallenge.com

Wikis The Basics: A Web-based application that allows people to add, remove, edit and change content through a browser. The ease of interaction makes wikis an effective tool for collaboration. Wikis can be considered a content management system. http://www.atlassian.com/software/confluence/videos/overview/overview.jsp

The Basics:

A Web-based application that allows people to add, remove, edit and change content through a browser.

The ease of interaction makes wikis an effective tool for collaboration. Wikis can be considered a content management system.

http://www.atlassian.com/software/confluence/videos/overview/overview.jsp

CrowdSourcing Why? Gathering information quickly from multiple Engaging method to involve readers/viewers/customers Educating a community of users who have access to a greater variety information to make more informed decisions Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting Methods”

Why?

Gathering information quickly from multiple

Engaging method to involve readers/viewers/customers

Educating a community of users who have access to a greater variety information to make more informed decisions

Crowdsourcing cont. It’s for real Gannett Corporation – “Information Centers” Prioritize local news over national news; Publish more user-generated content; become 24-7 news operations, in which the newspapers do less and the websites do much more; Use crowdsourcing methods to put readers to work as watchdogs, whistle-blowers and researchers in large, investigative features. Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting Methods”

It’s for real

Gannett Corporation – “Information Centers”

Prioritize local news over national news;

Publish more user-generated content; become 24-7 news operations, in which the newspapers do less and the websites do much more;

Use crowdsourcing methods to put readers to work as watchdogs, whistle-blowers and researchers in large, investigative features.

Real Examples Cincinnati Enquirer – Voter Issues – Nov 2006 A Gannett newspapers Newspaper invited readers to submit information about voter irregularities Newspaper posted them on a Google Map BlackAmericaWeb.com – 2008 Election Partnership with NAACP National Voter Fund Voters call in to report problems Interactive map showing call volumes Tom Joyner Morning Show driving listeners to submit comments to the website or a phone line Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting Methods”

Cincinnati Enquirer – Voter Issues – Nov 2006

A Gannett newspapers

Newspaper invited readers to submit information about voter irregularities

Newspaper posted them on a Google Map

BlackAmericaWeb.com – 2008 Election

Partnership with NAACP National Voter Fund

Voters call in to report problems

Interactive map showing call volumes

Tom Joyner Morning Show driving listeners to submit comments to the website or a phone line

Real Examples The Spokesman-Review Create reader networks E-mail databases sorted by beat: Education, Police, Specific cities Correspond with sources Seek/verify information Gather reader opinion Why? Ken Sands – created the ‘networks’ Interaction occurs before publication – during information gathering process Proactively contacting people you get a wider reaction than waiting for them to call you Source: Journalism 2.0 – How to Survive and Thrive – Chapter 4: ‘New Reporting Methods”

The Spokesman-Review

Create reader networks

E-mail databases sorted by beat:

Education, Police, Specific cities

Correspond with sources

Seek/verify information

Gather reader opinion

Why?

Ken Sands – created the ‘networks’

Interaction occurs before publication – during information gathering process

Proactively contacting people you get a wider reaction than waiting for them to call you

Traditional Media Investing MSNBC & EveryBlock.com Examiner.com & NowPublic.com http://my.nowpublic.com/home?welcome_id=cf5f91615faec40ec33b0c8cf7cd812a

MSNBC & EveryBlock.com

Examiner.com & NowPublic.com

http://my.nowpublic.com/home?welcome_id=cf5f91615faec40ec33b0c8cf7cd812a

Story Ideas: Where Do You Begin? Who is your audience? Print/Broadcast audience differs from web audience Local, Regional, National … Global ‘ Insatiable desire for information’ What can I add to create a rich, informative online experience? “ ...we needed ….to make a special editorial emphasis that goes beyond what the print journal does or what the newswires do. It is a different audience. It is a complementary audience, but it is not the same as print, and we try to meet those information needs.” - Rich Jaroslovsky, Man. Ed., WSJ.com

Who is your audience?

Print/Broadcast audience differs from web audience

Local, Regional, National … Global

‘ Insatiable desire for information’

What can I add to create a rich, informative online experience?

“ ...we needed ….to make a special editorial emphasis that goes beyond what the print journal does or what the newswires do. It is a different audience. It is a complementary audience, but it is not the same as print, and we try to meet those information needs.”

- Rich Jaroslovsky,

Man. Ed., WSJ.com

Where Do You Begin? Traditional Sources Sources/individuals Newspapers Local and community Television News Wire Services Observation Covering a meeting, events Press conferences Documents Police reports, court filings, press releases

Sources/individuals

Newspapers

Local and community

Television News

Wire Services

Observation

Covering a meeting, events

Press conferences

Documents

Police reports, court filings, press releases

Where Do You Begin? Today: It’s a Two-Way Street Feedback pages Readers suggestions to editors, specific reporters Message boards ( NOLA.com ) Readers post comments everyone can read Chat Rooms A dialogue among readers Online polls ( cnn.com , foxnews.com , Boston Globe ) Instant non-scientific reaction to stories, subjects E-mail Reporters/Editors contact info published

Where Do You Begin? New Reservoirs of Ideas Groups (Yahoo!, Google, others) Formerly ‘Usenet’ – broad range of subjects Blogs ( USAToday , NYPost , Millions of them Search engines Find sources, studies, special interests MySpace, Facebook, YouTube! Personal webpages … from human interest to the absurd Tech Sites CNet, Mobile News, TechWeb

Trash Into Treasure It’s boring Who cares? It’s obscure It’s pointless It’s ridiculous It’s a cliche Interviewee boring The story has already been done Nobody wants to read this Nobody will understand it

It’s boring

Who cares?

It’s obscure

It’s pointless

It’s ridiculous

It’s a cliche

Interviewee boring

The story has already been done

Nobody wants to read this

Nobody will understand it

Types of News Websites “ Convergence” takes form in various ways Uneven development due to: Size of media company Philosophy Strategic Competitive strategy

“ Convergence” takes form in various ways

Uneven development due to:

Size of media company

Philosophy

Strategic

Competitive strategy

Types of News Websites “ Shovelware What you read in the daily newspaper or see on TV is what you see on the website Costs Staffing Lack of technology/content management system Strategic decision All stories written in traditional inverted pyramid style What are the pros & cons?

“ Shovelware

What you read in the daily newspaper or see on TV is what you see on the website

Costs

Staffing

Lack of technology/content management system

Strategic decision

All stories written in traditional inverted pyramid style

What are the pros & cons?

Types of News Websites Periodic Updating Mainly shovelware with some exceptions Breaking News Sports stories/scores Some dedicated staff assigned

Periodic Updating

Mainly shovelware with some exceptions

Breaking News

Sports stories/scores

Some dedicated staff assigned

Types of News Websites Continuous Updating Combination of shovelware and original packages Wire-service (AP, Reuters) operation mentality Sports stories/scores Special ‘web-only’ reports Extensive interactive features, graphics, including audio and video Full-time dedicated staff

Continuous Updating

Combination of shovelware and original packages

Wire-service (AP, Reuters) operation mentality

Sports stories/scores

Special ‘web-only’ reports

Extensive interactive features, graphics, including audio and video

Full-time dedicated staff

Corporate Structure Specific newspaper brands tied to the home town Dallasnews.com Washingtonpost.com Nytimes.com Umbrella sites Newhouse News’ Regional Approach AlabamaLive.com NJ.com ClevelandLive.com Which approach is better? Does it matter?

Specific newspaper brands tied to the home town

Dallasnews.com

Washingtonpost.com

Nytimes.com

Umbrella sites

Newhouse News’ Regional Approach

AlabamaLive.com

NJ.com

ClevelandLive.com

Which approach is better? Does it matter?

Digital Storytelling Tools Shovelware out, Within Media In It’s no place for lazy journalists Dig deeper, report more, drive to find more sources, quicker Need to be more accurate and more thorough Search, research and verify

Shovelware out, Within Media In

It’s no place for lazy journalists

Dig deeper, report more, drive to find more sources, quicker

Need to be more accurate and more thorough

Search, research and verify

Integration “ Among-media” Shovelware Reproducing newspaper story as-is into newspaper Posting video from newscast onto the web “ I think that the great fear was that we were all going to turn into three-headed monsters and do three times as much work in eight hours, and you just can’t. And, furthermore, you probably won’t do it that well; particularly in a market this size you can’t afford to have a mediocre person on TV or a mediocre news writer.” Jim Riley, Director of Operations, of TBO.com http://www.ojr.org/ojr/workplace/1017858030.php

“ Among-media”

Shovelware

Reproducing newspaper story as-is into newspaper

Posting video from newscast onto the web

“ I think that the great fear was that we were all going to turn into three-headed monsters and do three times as much work in eight hours, and you just can’t. And, furthermore, you probably won’t do it that well; particularly in a market this size you can’t afford to have a mediocre person on TV or a mediocre news writer.”

Jim Riley, Director of Operations, of TBO.com

http://www.ojr.org/ojr/workplace/1017858030.php

Integration “ Within-media” Great reporting + multimedia using digital media tools: your pen, paper, digital recorder, digital video camera Long form narrative meets digital story telling Fully integrated into the story assignment process Ability for more in-depth coverage Better interviews Greater consciousness of photos Selected use of video Fairness & accuracy still reign

“ Within-media”

Great reporting + multimedia using digital media tools: your pen, paper, digital recorder, digital video camera

Long form narrative meets digital story telling

Fully integrated into the story assignment process

Ability for more in-depth coverage

Better interviews

Greater consciousness of photos

Selected use of video

Fairness & accuracy still reign

“ Easy” Convergence “ Difficult” Convergence Central to organization’s strategy Committed and focused leadership Culture of innovation and risk taking Coordinating structure Same ownership Same values Aligned systems and processes Cable television partnerships Past successes together Cultures flexible or similar Collocated Lack of unions Not central; secondary or worse Other leadership priorities “ Always done it this way” No coordinating structure Different ownership Different values Systems not aligned Partnerships with over-the-air broadcaster Previous problems or no relationship Cultures not flexible Located some distance apart Presence of strong unions

Central to organization’s strategy

Committed and focused leadership

Culture of innovation and risk taking

Coordinating structure

Same ownership

Same values

Aligned systems and processes

Cable television partnerships

Past successes together

Cultures flexible or similar

Collocated

Lack of unions

Not central; secondary or worse

Other leadership priorities

“ Always done it this way”

No coordinating structure

Different ownership

Different values

Systems not aligned

Partnerships with over-the-air broadcaster

Previous problems or no relationship

Cultures not flexible

Located some distance apart

Presence of strong unions

Types of Convergence Storytelling or presentation: Using digital tools to create new forms of story telling. Print Broadcast Internet

Storytelling or presentation: Using digital tools to create new forms of story telling.

Types of Convergence Storytelling or presentation: Using digital tools to create new forms of story telling. Print Broadcast Internet

Storytelling or presentation: Using digital tools to create new forms of story telling.

The Interactive Audience Shorter lines of communication between journalists and audience Traditional Media: Readers v. Non-readers Readers an ‘amorphous mass’ Defined audience – by geography Circulation, ‘signal’

Shorter lines of communication between journalists and audience

Traditional Media:

Readers v. Non-readers

Readers an ‘amorphous mass’

Defined audience – by geography

Circulation, ‘signal’

The Interactive Audience Now: Individual, personalized, direct Email addresses for reporters Tracking readers: Story by story Top Down Editors to Readers Readers in Control Audience Participation

Now:

Individual, personalized, direct

Email addresses for reporters

Tracking readers: Story by story

Participatory journalism - “We Media” http://www.hypergene.net/wemedia/weblog.php?id=P36

 

 

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