iVend Loyalty - Loyalty Programs to Engage and Retail Customers

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Information about iVend Loyalty - Loyalty Programs to Engage and Retail Customers
Business & Mgmt

Published on February 20, 2014

Author: ICSOfficial

Source: slideshare.net


ICS Retail Suite covers everything from POS to Back Office to Head Office operations; automating the entire operations, virtually eliminating paper work.It allows the management team at the Head Office to have complete control over data at the stores

Our retail setup can scale up to a complex multi-store environment with complete integration with your day to day business operations.

Get to know more about Retail Suite here: http://www.ics.com.ph/retailsuite/


For more information about Virtualization:

Integrated Computer Systems, Inc.
3/F Limketkai Bldg., ortigas Ave., Greenhills, San Juan City 1502 Philippines
Tel: (+63 2) 744 3000 • 727 3801
Fax: (+63 2) 721 4502 • 621 9464
Email: info@ics.com.ph
Website: http://www.ics.com.ph

iVend Loyalty Loyalty Programs to Engage and Retain Customers N e w Yo r k | Mexico | Panama | Nairobi | London | New Delhi | Singapore | Sydney

Product Overview Getting customers to come to your stores and shop is one thing, ensuring they come back again for repeat business is a very different challenge. Everyone loves gratification and if it is instant, it is that much more appreciated. Customers are spoilt for choice of moving to other retailers, either in store or online and therefore it is becoming more and more important to acknowledge the customer for the business they do with the retailer. Equally important is to monetize the gratitude. Reward them for the business they do. iVend Loyalty is a points & rewards management application, designed to significantly improve customer retention by bringing them continuously back and improving customer satisfaction levels. iVend Loyalty is seamlessly integrated with iVend Retail and can integrate with any Business Management or Retail application using its APIs. Flexible Loyalty Plans with multiple redemption features make iVend Loyalty an imperative solution not only for the Retail Industry, but also for non-consumer industries like manufacturing and non-profit organizations. Product Features Auto Detect Operation Modes iVend Loyalty is configured to operate in a real time mode allowing consolidation of data across stores and the head office in real time. However, when connectivity is not available it processes the transactions locally and then synchronizes with the head office whenever the connectivity is restored. Multiple Registration Modes Registration of Loyalty Points can be configured in three modes. It can be attached to a: Ÿ Customer ID Ÿ Loyalty Card Ÿ Loyalty Card Attached to a Customer ID Flexible Card Number Management and Allocation Card Number generation is possible using: Ÿ Pre-Printed Loyalty Cards Ÿ System Generated Card Numbers: Creation of custom number schemes and generation of bulk numbers for distribution is offline mode is also provided in this mode Ÿ Allocation of card numbers and number series to different stores is based on the mode of operation. User Defined Loyalty Schemes iVend Loyalty comes with an extremely configurable Loyalty plan setup engine. Some of the ways in which plans can be configured are: Ÿ Combinations such as Customer Group, Item Group, Item, Promotion Scheme, Layaway Plan etc. Ÿ Definition of Loyalty Points based on Quantity and Value with the ability to mark certain selections as exempt from the scheme Ÿ Ability to include all possible criteria combinations using an “All” option Ÿ Comprehensive Exclusion Rules that exclude items with Discount Overrides or Items marked as Promotional or items on Layaway etc. Ÿ Possibility of running multiple schemes at any given point in time with the ability of allocating version to each scheme Ÿ Award of Loyalty Points based on Conflict Resolution rules and Hierarchal Fallback of Criteria Groups Ÿ Detailed Audit Trails for all Scheme modifications within the system and much more Level Based Redemption of Points All registered Loyalty Customers fall in one of the many user defined levels that is the basis for redemption of Loyalty Points. Some useful features of level based Redemption are: Ÿ User Defined Levels e.g. Silver, Gold and Bronze Ÿ Different Points-to-Currency conversion ratio for each level Ÿ Different redemption percentage against an invoiced amount for each level Ÿ Different threshold limits and rules for upgrade to the next level or downgrade to a level below Ÿ Level versioning rules Ÿ Current Level and Fallback based redemption methods where the first allows for redemption of points by calculating points based on the current level of the user while the latter begins with the current level and iterates the next lower slab definitions when the threshold limit is exhausted Rewards Management This feature allows the functional administrator to manage the Loyalty Rewards in an effective manner. It is possible to award both points and currency to the loyalty customer from multiple active plans. This module provides the features such as: Ÿ Award and redemption of points and currency in a hybrid configuration. Ÿ Points Journal that displays the minutest of details pertaining to award and redemption of points by a customer Ÿ Loyalty Point Aging provides a time frame based aging of earned points either on the Customer Group, Customer ID or a Loyalty Card Number Ÿ Loyalty Customer Status provides a flexible mechanism of upgrading or downgrading the status of a customer either in an automatically configured or a Manually Batch Process based manner.

Business Benefits Develop that relationship: Whether a small Business or large each customer counts, Loyalty programs help build & faster relationships with customers. It is possible to retain a one-time shopper or regular customer or the window shopper by offering a financial benefit. Socially, they all have the potential to spread word about the business to their friends, family and online networks and become loyal customers. Get more Sales with your Rewards Program: Loyalty programs encourage people to Buy and then repeat the purchase. Customers like to be rewarded for their loyalty — especially if the rewards program offers them a significant savings or discount. Incorporating rewards programs that connect to customers socially, puts additional focus on the business, thereby increasing the potential for new customers through word of mouth recommendations help in setting up exclusive level definitions for various customer categories like Silver, Gold & Platinum. Ability to track and monitor shopping habits: The most valuable aspect of iVend Loyalty is that it gives retailers the abilities to identify individual customers and to measure & understand their buying patterns. This behavioral trend far outweighs the “currency” value of providing consumers with rewards for shopping at any retail store. The Shopping behavioral intelligence of loyalty program can make retailer use it in many innovative ways to tailor new promotional activities with focused & targeted campaigns. A customer loyalty program can become an ingenious marketing tool that makes a memorable statement about a Retail business. Recognition is the Buzz-word: Acknowledge the Customer with instant Gratification. More I buy more I feel the need to be rewarded. iVend loyalty programs Deployment Landscape How Does it Work Seamless integration between iVend Loyalty and iVend Retail ensures that customer specific information is available at the POS for the cashier. Once a customer is selected at the POS, his current points are displayed to the cashier. The customer has the option to utilize his loyalty points as a tender defined in iVend Retail. The points accumulated are integrated into iVend Loyalty and iVend Retail on the completion of the transaction at the POS. Each time a transaction is completed in iVend Retail the customer registered for Loyalty is rewarded as per configuration. The data flows transparently through the enterprise behind the scenes across system and network boundaries. The application also comes with standard e-mail templates which can be used to communicate with the customers. These templates can be used to inform the customer on their loyalty point statuses.

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