ITFT - resort mgt

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Information about ITFT - resort mgt

Published on April 26, 2014

Author: adityachambyal_123





CONTENTS • Introduction to resort and its element. • Resort planning and development. • Resort planning process. • Stages in resort development. • Resort planning principles.

RESORT MANAGEMENT • Definition of RESORT: Any place or places with pleasant environment and atmosphere conducive to comfort, healthful relaxation and rest, offering food, sleeping accomodation and recreational facilities to the public for a fee (definition per DOT Rules on Accreditation)

RESORT MANAGEMENT • ELEMENT OF A RESORT: 1. Recreational facilities that draw guests to the facility 2. Housing and Food & Beverage services that cater to people away from home 3. Activities to occupy guests during their stay

RESORT MANAGEMENT • RESORT PLANING: The modern concept of a resort is that planned as an integrated development with consideration given to its compatibility with the natural environment and possible benefits to local communities.

RESORT MANAGEMENT • RESORT PLANING: Economic feasibility analysis: Analysis of the economic costs and benefits of a project to the entire area, region or country. A project may generate overall positive economic benefits by attracting tourists to the area, but not make a profit in itself.

RESORT MANAGEMENT • RESORT PLANING: Financial feasibility analysis: The financial rate of return and profitability of a project based only on its own costs and revenues.

RESORT MANAGEMENT • RESORT PLANNING PROCESS: 1. First, market and product assessment (referring especially to tourist attractions) is conducted, the resort development objectives, type and size determined in preliminary form, the site selected, and conceptual planning and prefeasibility analysis carried out.

RESORT MANAGEMENT • RESORT PLANNING PROCESS: This analysis feeds into more specific determination of facility and land use requirements and infrastructure needs, the regional relationships including access to the site and regional integration, and the environmental and carrying capacity analysis and considerations of community relationships.

RESORT MANAGEMENT • RESORT PLANNING PROCESS: 2. Then the resort and regional/community relationships plan is prepared, with phasing of development and evaluated environmentally and economically as a basis for deciding on the final plan.

RESORT MANAGEMENT 3. A specific environmental and social impact analysis must be conducted of the plan to ensure that the resort will not result in undue environmentally and economically as a basis for deciding on the final plan.

RESORT MANAGEMENT 4. Then a final-economic and financial feasibility analysis is carried out to make certain that the resort will be economically viable and produce an acceptable financial rate of return. The results of this analysis may also require modifications to the plan.

RESORT MANAGEMENT 5. Finally, the implementation programme is prepared and construction of the first phase begins.

RESORT MANAGEMENT • OTHER IMPORTANT CONSIDERATIONS 1. Successful resorts eventually tends to overdevelop. 2. Leads to environmental problems & declining resort popularity.

RESORT MANAGEMENT • OTHER IMPORTANT CONSIDERATIONS 3. Local communities to be involved in key stage of resort planning process. 4. This will improve the employment, operation of commercial facilities, and improved community infrastructure and facilities.

RESORT MANAGEMENT • OTHER IMPORTANT CONSIDERATIONS 5. Resorts should have controlled access and an efficient but not high-speed road network. 6. Emphasis should be on pedestrians in the resort and

RESORT MANAGEMENT • OTHER IMPORTANT CONSIDERATIONS 7. In larger resorts, use of non-polluting vehicles such as small battery operated buses to provide general transport within the resort grounds.

RESORT MANAGEMENT • OTHER IMPORTANT CONSIDERATIONS 8. Public access to the resort should be allowed on a controlled basis including to the main attraction features such as beaches and historic places.

RESORT MANAGEMENT • OTHER IMPORTANT CONSIDERATIONS 9. Conservation-oriented infrastructure techniques should be applied, such as treatment and recycling of sewage effluent for use in landscape irrigation and use of solar energy for water heating and natural ventilation substituting air conditioning air conditioning

RESORT MANAGEMENT • OTHER IMPORTANT CONSIDERATIONS 10. If sufficient housing for the resort employees is not already available in nearby communities, then housing will need to be developed neat the resort.

Market & Product Assessment of Area Determination of Objectives, Type & Size of Resort, including General Environmental Assessment of Area Resort Site Selection Resort Concept & Prefeasibility Analysis (with feedback to above steps, project terminated if determined infeasible) Determination of Facility & Land Use Requirements Regional Relationships Environmental & Carrying Capacity Analysis Access to Regional Integration Community RelationshipsDetermination of Infrastructure Requirements

Formulation of Regional Relationships & Resort Land Use Plan with Phasing of Development (alternative & final plans) Specific Environmental & Social Assessment (with feedback to plan formulation) Implementation Program First Stage Development Plan Retirement of Later Phases Implementation of Later Phases

Factors to Consider in resort development • Resort development involves a difficult trade-off between benefits and unfavorable impacts on the ff. aspects: 1. Economic 2. Social 3. Environmental

A. Economic Considerations in REsoRt DEv’t. Variables that Determine Profitability 1. Capacity • The more facilities & guests, the higher the profit • However, capacity is limited by Physical limitations and Ecological limitations

A. Economic Considerations in REsoRt DEv’t. 2. Length of the Season • Is the season long enough to earn profit? 3. Capital Investment • Heavy costs in fixed assets for land, building and recreational facilities • Long payback period

B. Social Considerations in REsoRt DEv’t. • It is imperative for a resort to develop & maintain good relations with the local community • They are the main source of labor • They are local customers • They provide community services

B. Social Considerations in REsoRt DEv’t. • The community’s peace & order and general attitude towards tourism and tourists has great impact on tourism movement to the resort • Resort development would have positive & negative social changes

B. Social Considerations in REsoRt DEv’t. 1. Employment • Communities welcome the social benefit of job creation in construction & operations • However, it has employment-related social problems: o Established industries may be disrupted if they lose good employees who transfer to the resort

B. Social Considerations in REsoRt DEv’t. o Communities may resent hiring of outsiders for better paying positions o For local community members working in the resort, exposure to the “high” lifestyle of resorts may cause dissatisfaction w/ his lifestyle & develop a false sense of values anchored on material acquisitions & creature comforts

B. Social Considerations in REsoRt DEv’t. 2. Recreational development • Residents may resent and resist resort dev’t. if it they don’t have access & are hindered from leisure activities they used to enjoy

B. Social Considerations in REsoRt DEv’t. 3. Infrastructure requirements & demands • The resort would compete with local community for use of water, energy, transportation & communication resources

B. Social Considerations in REsoRt DEv’t. 4. Lifestyle changes • More wives may take on financial obligations than their husbands, disrupting traditional social norms • Residents exposed to tourists’ lifestyles become inclined to spend more specially on imported goods

B. Social Considerations in REsoRt DEv’t. • Possible increases in prostitution, drug addiction & other crimes as a result of interaction with tourists 5. Congestion • Human traffic • Vehicular traffic

C. Environmental ConsiDERations in REsoRt DEv’t. 1. Pollution • From fertilizers, pesticides, exhaust fumes, solid wastes & sewage 2. Conservation • Resort dev’t. may damage the flora & fauna

C. Environmental ConsiDERations in REsoRt DEv’t. 1. Aesthetic impact • Resort development may alter the view & beauty of the natural landscape

STAGES IN RESORT DEVELOPMENT 1. Feasibility Analysis & Planning • Involves forecasting of demand, market analysis, examination of site characteristics and determination of financial feasibility

STAGES IN RESORT DEVELOPMENT 2. Construction 3. Operations/Management

RESORT PLANNING PRINCIPLES Fundamental Concepts • Resort Environment • Give the resort a distinctive image and character that provides a contrast to the tourist’s home environment • Environmental Orientation • Allow tourist appreciation of nature at environmentally sustainable manner

RESORT PLANNING PRINCIPLES • Community Orientation • Allow tourist interaction with local residents and encourage learning of local culture

RESORT PLANNING PRINCIPLES Multi-discplinary team approach • Resort marketing analysts • Land use and site planners • Economic & Financial feasibility analysts • Transportation & other infrastructure engineers

RESORT PLANNING PRINCIPLES • Hotel architects & resort landscapers • Environmental specialists • Sociologists • Specialists on the activity offered (such as dive instructors for a dive resort)

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