Published on April 26, 2014
PROMOTION Any form of communication a business or company uses to inform, persuade, or remind people about products and to improve its image
Purposes of Promotion • Convince potential customers to buy • Explain features/benefits of products • Tell where products are sold • Advertise sales on products • Answer customers’ questions • Introduce new products • Create a favorable image of the company or product
Product Promotion Businesses use to convince consumers to select its product and services.
Institutional Promotion Used to create a favorable image of the company, rather than to directly sell products
Types of Promotion • Advertising • Sales Promotion • Personal Selling • Publicity/ Public Relations • Visual Merchandising
ADVERTISING The non- personal presentation of ideas and products by an identified sponsor. **PAID FOR**
SALES PROMOTION •stimulate purchases •increase store traffic 2 for 1 Sale Buy One, Get One Free $2 off after 8PM on Tuesday
PERSONAL SELLING The PERSONAL presentation of a product or company to one or more potential buyers
PUBLICITY PUBLIC RELATIONS Creating demand for a business or product by placing news about it in the media
Visual Merchandising The coordination of all physical elements in a place of business so that it projects the right image to its customers
Can you name a type of business that… • Uses a lot of advertising and sales promotion, but very little personal selling? • Uses very little advertising, but lots of personal selling?
What types of promotion do you think the following businesses use? • Hayes Chrysler/Jeep • Ruby Tuesday • Cigarette manufacturers • Avon Corporation • ebay
Dilliwaali Zaalim Girlfriend is an upcoming Bollywood romance comedy film directed by Japinder Kaur and produced by Tarnpreet Singh and Manjeet ...
1. PROMOTION ; 2. PROMOTION Any form of communication a business or ...
ITFT- Destination Marketing & Management. ITFT Marketing automotion. Itft sales & marketing. ... ITFT Promotion. Login or Join. Processing Login successful.
ITFT college is recognized with PTU,Jalandhar. It is an institute for airlines, tourism, hospitality, IT, management and founded by Dr. Gulshan Sharma.
ITFT - Center for excellence for academics, research and skills development provides graduate degree in ... It is the promotion of company product or services.
Dr. Gulshan Sharma in conversation with Ranveer Singh during his visit for promotion of Ramleela at ITFT College.
The course includes basics of Production, Distribution, Publicity & Promotion, Print & TV Reporting, Creative Writing, Graphic Designing, PR & Advertising ...