ITFT Promotion

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Information about ITFT Promotion

Published on April 26, 2014

Author: archan26



promotion , promotion mix


PROMOTION Any form of communication a business or company uses to inform, persuade, or remind people about products and to improve its image

Purposes of Promotion • Convince potential customers to buy • Explain features/benefits of products • Tell where products are sold • Advertise sales on products • Answer customers’ questions • Introduce new products • Create a favorable image of the company or product

Product Promotion Businesses use to convince consumers to select its product and services.

Institutional Promotion Used to create a favorable image of the company, rather than to directly sell products

Types of Promotion • Advertising • Sales Promotion • Personal Selling • Publicity/ Public Relations • Visual Merchandising

ADVERTISING The non- personal presentation of ideas and products by an identified sponsor. **PAID FOR**

SALES PROMOTION •stimulate purchases •increase store traffic 2 for 1 Sale Buy One, Get One Free $2 off after 8PM on Tuesday

PERSONAL SELLING The PERSONAL presentation of a product or company to one or more potential buyers

PUBLICITY PUBLIC RELATIONS Creating demand for a business or product by placing news about it in the media

Visual Merchandising The coordination of all physical elements in a place of business so that it projects the right image to its customers

Can you name a type of business that… • Uses a lot of advertising and sales promotion, but very little personal selling? • Uses very little advertising, but lots of personal selling?

What types of promotion do you think the following businesses use? • Hayes Chrysler/Jeep • Ruby Tuesday • Cigarette manufacturers • Avon Corporation • ebay

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