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Information about ITFT- 7PS

Published on April 26, 2014

Author: sl22



7 ps of marketing mix, Marketing Mix, product, price, place, promotion, physical evidence,people, process

7 P’s of Hospital Services

PRODUCT Types of services Line services Supportive services Auxiliary services

Product  Line services: 1. Emergency services

2. Out-patient department (OPD)

3. In-patient services

5. Operation theaters (OT)

Product • Supportive services: 1. Official laundry 2. Hospital medication 3. Blood bank 4. Pathology 5. Radiology

Product • Auxiliary services: 1. Temple & mediitation 2. 24 hr chemist 3. Security arrangement 4. SEWA

Price Differential pricing strategy Externally Internally

Place • Avoid inconveniences • Adequate transport & communication facilities • Avoid congestion & atmospheric pollution

Promotion Promotion techniques Personal Impersonal

Promotion Personal promotion i.e. word of mouth

Promotion • Impersonal promotion: 1. Press release

2. Bill boards Promotion

Promotion 3. In-film placement

Promotion 4. Check-ups through campaign


Process  Two different type of process for:  Outpatient.  Inpatient

Outpatient Meeting doctor at appointed time Simple medication Diagnosis Treatment.

Inpatient. The intensive consumption phase Registration. The arrival of patient. Joining phase Diagnosis. Information about future action Treatment. Detachment phase Discharge of patient & payment

Physical Evidence Physical evidence is the environment in which the service is delivered with physical or tangible commodities and where the hospital and the customer interacts.

Hospital Counter

Common Ward

Single Room

Emergency Room

Common Room

Dress Code

Certificates and Awards

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