Published on April 26, 2014
7 P’s of Hospital Services
PRODUCT Types of services Line services Supportive services Auxiliary services
Product Line services: 1. Emergency services
2. Out-patient department (OPD)
3. In-patient services
5. Operation theaters (OT)
Product • Supportive services: 1. Official laundry 2. Hospital medication 3. Blood bank 4. Pathology 5. Radiology
Product • Auxiliary services: 1. Temple & mediitation 2. 24 hr chemist 3. Security arrangement 4. SEWA
Price Differential pricing strategy Externally Internally
Place • Avoid inconveniences • Adequate transport & communication facilities • Avoid congestion & atmospheric pollution
Promotion Promotion techniques Personal Impersonal
Promotion Personal promotion i.e. word of mouth
Promotion • Impersonal promotion: 1. Press release
2. Bill boards Promotion
Promotion 3. In-film placement
Promotion 4. Check-ups through campaign
Process Two different type of process for: Outpatient. Inpatient
Outpatient Meeting doctor at appointed time Simple medication Diagnosis Treatment.
Inpatient. The intensive consumption phase Registration. The arrival of patient. Joining phase Diagnosis. Information about future action Treatment. Detachment phase Discharge of patient & payment
Physical Evidence Physical evidence is the environment in which the service is delivered with physical or tangible commodities and where the hospital and the customer interacts.
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