It Starts With The Source - Source English Terminology in a Multi-Channel, Global World

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Information about It Starts With The Source - Source English Terminology in a...
Business & Mgmt

Published on October 25, 2013

Author: contentrules

Source: slideshare.net

Description

This presentation covers the effect of source content terminology on three distinct areas of a global content strategy:

- Structured authoring
- Translation
- Global Mobile

It Starts With The Source Source English Terminology in a Multi-Channel, Global World Val Swisher, CEO Content Rules @contentrulesinc

Who are we? Content Rules An amazing collection of people who help great clients plan their content strategy, create fabulous content and get it ready for global consumption. © 2013. Content Rules, Inc. All rights reserved.

Topics How Terminology Affects: • Structured Authoring • Translation • Global Mobile © 2013. Content Rules, Inc. All rights reserved.

The Evolution of Content Creation © 2013. Content Rules, Inc. All rights reserved.

XML Consistent Terminology Essential for Structured Authoring Essential for Content Reuse © 2013. Content Rules, Inc. All rights reserved.

XML Meet Mrs. Levin © 2013. Content Rules, Inc. All rights reserved.

Man’s Best Friend XML Dog Puppy Canine Poodle © 2013. Content Rules, Inc. All rights reserved.

XML XML, Reuse, and Terminology “You Cannot Realize the Gains of Structured Authoring Efficiency if You are Not Efficient with Words” - me. © 2013. Content Rules, Inc. All rights reserved.

Terminology and Translation © 2013. Content Rules, Inc. All rights reserved.

Translation Translation Trifecta © 2013. Content Rules, Inc. All rights reserved.

Translation Cheaper • Fewer words • Reused words • Reused sentences © 2013. Content Rules, Inc. All rights reserved.

Translation Better • Translation quality improves • Meanings match • MT becomes a possibility © 2013. Content Rules, Inc. All rights reserved.

Translation Faster • Less time to translate • Fewer in-country reviews • Faster to market © 2013. Content Rules, Inc. All rights reserved.

Terminology and Global Mobile © 2013. Content Rules, Inc. All rights reserved.

Mobile Delivering Global Mobile • • • • Responsive design Global mobile apps Text selection key Terminology most important © 2013. Content Rules, Inc. All rights reserved.

Mobile Expanding Text © 2013. Content Rules, Inc. All rights reserved.

Mobile Many Responsive Designs © 2013. Content Rules, Inc. All rights reserved.

Summary Terminology is Important • Consistency in structured authoring • Faster, cheaper, better translation • Enable global mobile responsive design © 2013. Content Rules, Inc. All rights reserved.

Questions? © 2013. Content Rules, Inc. All rights reserved.

Val Swisher, CEO write. vals@contentrules.com read. www.contentrules.com/blog search.www.contentrules.com tweet. @contentrulesinc

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