Published on June 23, 2008
IT´S NOT HOW GOOD YOU ARE, IT´S HOW GOOD YOU WANT TO BE. A tribute to PAUL ARDEN
Why should i spend three hours with this book
Nearly all rich and powerfull people are not notably talented, educated, charming or good-looking.
They become rich and powerful by wanting to be rich and powerful.
Your vision of where or who you want to be is the greatest asset you have.
Without having a goal it´s difficult to .
c e? for l len ow e st rive W x e hy d c e
when mediocrity is required?
en a ul Ard P The truth is, i´m glad it´s this way
All creative people need something to rebel against...
I do it for me.
do d ? oo be g o w tt ho an o w S u yo Quite good Good Very good The best in your field
world?! The best in the world?!
Talent helps, but it won´t take you as far as ambition.
There is no instant solution… solution…
The only way to learn is through experience and mistakes.
You can achieve the unachievable
“I want to be as famous as automatic* persil automatic*” *one of the UK´s leading detergents
Have you noticed how the cleverest people at school are not those who make it in life?
What you learn at school are facts.
Those who fail at school are not interested in facts.
The facts are not put to them in a way they find interesting.
ENERGY It´s 75% of the job. If you don´t have it be nice.
It´s It s all my fault
If you are involved in something that goes wrong, never blame others.
Blame no one but YOURSELF
COMMONexcuses 1 It was a terrible brief 2 I need a better partner 3 wasn´t There wasn t enough money 4 I was too busy on other projects 5 wasn´t I wasn t given enough time 6 didn´t The director didn t listen to me
Most of these grievances are every day on every job.
That won´t CHANGE
DON´T LOOK FOR THE NEXT OPPORTUNITY you have in T he one PPORTUNITY hand is the O
Accentuate the POSITIVE
Eliminate the NEGATIVE
Do not put your cleverness in front of the communication
CREATIVE people are paid to be CREATIVE.
So… So… In order to justify their salaries, they need to be seen to have clever ideas.
But… But… often produce work wich on the surface appears clever but has little substance.
ical th ought ea or a log A clever id
Don´t promise what you can´t deliver
Would you use this again? architect again?
What do you do when your client won´t buy? won t buy?
o d !it he wn ay T r y ou
If you can´t solve a problem, it´s because you´re playing by the rules
The person who doesn´t make mistakes is unlikely to make anything
“There is nothing that is more certain sign of insanity than to do the same thing over and over and expect the results to be different.” Albert Einstein
Don´t be afraid of silly ideas
We all get mental BLOCKS.
We need to get UNBLOCKED.
“High creativity is responding to situations without thought” critical thought” e se Cle J o hn
deadlock… If you are deadlock…
1 2 Do the opposite of what the solution requires
1 2 Look out of the window and whatever catches your eye, make that the solution to your problem
SALE You won´t remember this won t
PRE-FIRE SALE won´t You won t forget this
Don´t give a speech. PUT ON A SHOW.
Even a financial director´s speech doesn´t have to be boring
stuck, If you get stuck, draw with a different pen
Change your tools, It may free your THINKING.
Dif fer en ts t ro ke sf or di f fer en t fo lks
Well, you´ve Well, you ve got to draw the line somewhere
ank Th ! Paulo ou Pf y ferreira
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: ... God Explained in a Taxi Ride Paul Arden.
It's Not How Good You Are, It's How Good You Want to Be is a handbook ... 'Chapters such as It's Right to be Wrong, Have you Noticed How the Cleverest ...
... Buy It's Not How Good You ... It's Not How Good You Are, It's How Good You Want to Be ... Whatever You Think, Think The Opposite (2006) and God ...
It's Not How Good You Are, ... It’s Not How Good You Are, It’s How Good You Want to Be is a ... I actually started this book god knows when and decided ...
Sometimes It's Not About How Good You Are But How Bad You Want It. ... I may not be there yet, ... For everything you have missed, ...
GOD'S PLAN How Can I Know God ... He said really good spiritual things like, “It’s not ... But unconfessed sin keeps you from closeness to God. It’s ...
How to Be Good. Philosophers have ... Here are some dilemmas you may encounter: It's good to be humble and ... It's not good to push friendship on someone ...
... THEY ALL look good. Maybe it’s just because I ... It’s OK if you’re a few years below ... Then you know that company is not the one you want to ...