It´S Not How Good You Are, It´S How Good Youwant To Be1

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Information about It´S Not How Good You Are, It´S How Good Youwant To Be1

Published on June 23, 2008

Author: ppferreira



Why should i spend three hours with this book

Nearly all rich and powerfull people are not notably talented, educated, charming or good-looking.

They become rich and powerful by wanting to be rich and powerful.

Your vision of where or who you want to be is the greatest asset you have.

Without having a goal it´s difficult to .

c e? for l len ow e st rive W x e hy d c e

when mediocrity is required?

en a ul Ard P The truth is, i´m glad it´s this way

All creative people need something to rebel against...

I do it for me.

do d ? oo be g o w tt ho an o w S u yo Quite good Good Very good The best in your field

world?! The best in the world?!

Talent helps, but it won´t take you as far as ambition.

There is no instant solution… solution…

The only way to learn is through experience and mistakes.

You can achieve the unachievable

“I want to be as famous as automatic* persil automatic*” *one of the UK´s leading detergents

Have you noticed how the cleverest people at school are not those who make it in life?

What you learn at school are facts.


Those who fail at school are not interested in facts.

The facts are not put to them in a way they find interesting.

ENERGY It´s 75% of the job. If you don´t have it be nice.

It´s It s all my fault

If you are involved in something that goes wrong, never blame others.

Blame no one but YOURSELF

COMMONexcuses 1 It was a terrible brief 2 I need a better partner 3 wasn´t There wasn t enough money 4 I was too busy on other projects 5 wasn´t I wasn t given enough time 6 didn´t The director didn t listen to me

Most of these grievances are every day on every job.

That won´t CHANGE


Accentuate the POSITIVE

Eliminate the NEGATIVE

Do not put your cleverness in front of the communication

CREATIVE people are paid to be CREATIVE.

So… So… In order to justify their salaries, they need to be seen to have clever ideas.

But… But… often produce work wich on the surface appears clever but has little substance.

ical th ought ea or a log A clever id

Don´t promise what you can´t deliver

Would you use this again? architect again?

What do you do when your client won´t buy? won t buy?

Do it

o d !it he wn ay T r y ou

If you can´t solve a problem, it´s because you´re playing by the rules

The person who doesn´t make mistakes is unlikely to make anything

“There is nothing that is more certain sign of insanity than to do the same thing over and over and expect the results to be different.” Albert Einstein

Don´t be afraid of silly ideas

We all get mental BLOCKS.

We need to get UNBLOCKED.

“High creativity is responding to situations without thought” critical thought” e se Cle J o hn

deadlock… If you are deadlock…

1 2 Do the opposite of what the solution requires

1 2 Look out of the window and whatever catches your eye, make that the solution to your problem

SALE You won´t remember this won t

PRE-FIRE SALE won´t You won t forget this

Don´t give a speech. PUT ON A SHOW.

Even a financial director´s speech doesn´t have to be boring

stuck, If you get stuck, draw with a different pen

Change your tools, It may free your THINKING.

Dif fer en ts t ro ke sf or di f fer en t fo lks

Well, you´ve Well, you ve got to draw the line somewhere

ank Th ! Paulo ou Pf y ferreira

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