IT PRO magazine presentation

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Information about IT PRO magazine presentation
Technology

Published on February 27, 2009

Author: nickt72

Source: slideshare.net

Description

In March 2009 IT Publications introduced IT Pro, a magazine so much lacking from the Greek market, maybe the only market in the world that doesn’t have a specialized magazine for IT executives (CIOs, CSOs, IT managers, IT professionals). It is the answer to the question: "How do IT professionals in Greece get informed and decide on their purchases?", as well as a valuable weapon in our need to demonstrate the value of technology. It will include case studies and success stories, trends, new products, technology features, methods and standards, interviews of IT professionals, as well as handy issues, emphasizing on management facilitation and cost reduction.

 

Frequency and distribution: IT Pro is published four times a year and is distributed free of charge via regular post mail to 2.500 recipients all over Greece. Recipients mainly include the IT departments of medium and large businesses and enterprises (all market sectors are covered), government organizations, as well as Greek ICT companies. Pages: 52 (21x28 cm) Partners: IT PRO is teaming with several IDG publications including PC WORLD (IT PRO was actually “born” as a PC WORLD’s column in Greece), CIO magazine, InfoWorld, ComputerWorld, CSO magazine and NetworkWorld. Content: Useful and extremely hi quality information targeting Greek CIO/IT managers and their teams (IT Professionals). “ Proving the value of IT” The only information feeding and decision making tool in Greece for IT Professionals

Frequency and distribution: IT Pro is published four times a year and is distributed free of charge via regular post mail to 2.500 recipients all over Greece. Recipients mainly include the IT departments of medium and large businesses and enterprises (all market sectors are covered), government organizations, as well as Greek ICT companies.

Pages: 52 (21x28 cm)

Partners: IT PRO is teaming with several IDG publications including PC WORLD (IT PRO was actually “born” as a PC WORLD’s column in Greece), CIO magazine, InfoWorld, ComputerWorld, CSO magazine and NetworkWorld.

Content: Useful and extremely hi quality information targeting Greek CIO/IT managers and their teams (IT Professionals).

Mission Statement IT PRO is committed to be our market’s mean for “proving the value of IT” to Greek companies. In this way it will be : - A really useful tool for the Greek IT market - An essential tool for every IT Professional - A valuable advisor to IT leaders for making decisions about their infrastructure and purchasing “ Proving the value of IT” The only information feeding and decision making tool in Greece for IT Professionals

Mission Statement IT PRO is committed to be our market’s mean for “proving the value of IT” to Greek companies. In this way it will be : - A really useful tool for the Greek IT market - An essential tool for every IT Professional - A valuable advisor to IT leaders for making decisions about their infrastructure and purchasing

Content Carefully selected exclusive articles in order to prove “beyond any reasonable doubt” the value of IT, providing real world examples about cost reduction, productivity gains, creation of competitive advantages etc. Articles include: Case studies and success stories 1-on-1 interviews with IT Professionals News and technology trends Specials on vertical markets and solutions Product, services and solution reviewing Interviews with IT companies executives Analysis, stats and researches HR/management and leadership articles How-to (hands-on) articles “ Proving the value of IT” The only information feeding and decision making tool in Greece for IT Professionals

Content Carefully selected exclusive articles in order to prove “beyond any reasonable doubt” the value of IT, providing real world examples about cost reduction, productivity gains, creation of competitive advantages etc. Articles include:

Case studies and success stories

1-on-1 interviews with IT Professionals

News and technology trends

Specials on vertical markets and solutions

Product, services and solution reviewing

Interviews with IT companies executives

Analysis, stats and researches

HR/management and leadership articles

How-to (hands-on) articles

What the market is asking Frequency 65% is in favor of publishing 4 issues/year , 30% more often Pages 75% for having a 52 pages issue , 20% for more pages Distribution 100% needs direct mailing regardless of including IT PRO in PC WORLD, 50% thinks that a digital version is in order as well Dimensions 75% think is right (21x28 cm) , 15% believes it should be like the one that Channel Partner has (24,5x32,5 cm) Timing 85% think is exactly right (first issue due on February) , 10% think we should have done this even earlier ! “ Proving the value of IT” The only information feeding and decision making tool in Greece for IT Professionals

What the market is asking

Frequency 65% is in favor of publishing 4 issues/year , 30% more often

Pages

75% for having a 52 pages issue , 20% for more pages

Distribution 100% needs direct mailing regardless of including IT PRO in PC WORLD, 50% thinks that a digital version is in order as well

Dimensions 75% think is right (21x28 cm) , 15% believes it should be like the one that Channel Partner has (24,5x32,5 cm)

Timing 85% think is exactly right (first issue due on February) , 10% think we should have done this even earlier !

Readers of IT PRO include… Base : 3.000 IT PRO subscribers Base : 2 . 15 0 IT Professionals out of 3.000 subscribers “ Proving the value of IT” The only information feeding and decision making tool in Greece for IT Professionals

IT PRO enterprises include… Base : 3.000 IT PRO subscribers Base : 3.000 IT PRO subscribers “ Proving the value of IT” The only information feeding and decision making tool in Greece for IT Professionals

Links & contacts Subscriptions : http://www.itpublications.gr/el/itprosub.php E-publication : http://www.itpublications.gr/el/itpro.php Sales Department : - Stevi Floraki , [email_address] , +30 210-6688 048 - Christofer Hantionas , [email_address] , +30 210-6688 049 - Katherin Moshou , [email_address] , +30 210-6688 044 “ Proving the value of IT” The only information feeding and decision making tool in Greece for IT Professionals

Links & contacts

Subscriptions : http://www.itpublications.gr/el/itprosub.php

E-publication : http://www.itpublications.gr/el/itpro.php

Sales Department : - Stevi Floraki , [email_address] , +30 210-6688 048

- Christofer Hantionas , [email_address] , +30 210-6688 049

- Katherin Moshou , [email_address] , +30 210-6688 044

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