Published on February 5, 2014
Information and Communication Technology for Small and Medium-sized Enterprises Trends and Opportunities 1000ventures Vadim Kotelnikov
Customer-driven economy Shortening life cycle of products and services Globalization Rapidly changing business environment Creativity-driven entrepreneurial economy
ICT-powered Creative and innovative Opportunitydriven Empowered people Extended enterprise Engaged customers 1000ventures
Changes in technology Changes in customer needs Changes in government regulations Opening up of new geographical markets 1000ventures
From To Heavyweight Lightweight Acquisition Subscription Individual work Collaboration Data silos Data anywhere Fixed office Flexible office Desktop-fixed device Bring your own device Customer service Customer engagement
Growth • Grow well above the rate of GDP growth Revenue • Outpace other SMEs in revenue growth Workforce • Employ more people, especially skilled ones • Manage their employees with less effort Management and more effectively Customers • Are more likely to have geographically disperse customers Source: Lessons on Technology and Growth from Small-Business Leaders, BCG, 2013
Organization Production • More flexible infrastructure • Higher efficiency • Enhanced business intelligence and information management • Leaner value chain • Better and faster decisions • Reduced costs • Higher employee engagement Customer • More effective and efficient marketing programs • Streamlined order fulfillment • Improved customer service 1000ventures
Staying in Touch Getting Feedback Outsourcing Customer Service ICT-powered Marketing Customer Engagement e-Commerce Marketing and Selling Market Intelligence Business Intelligence Test Marketing Market Learning Online Search e-Procurement Co-innovation Supply Chain Automation Suggestion Systems Virtual Teams Production Processes 1000ventures
50+% Web application hosting Business communication E-mail 40+% 20+% Testing and development Data protection, backup, and archive Business continuity Business intelligence Remote office
Cloud Computing: Software as a Service (SaaS) Faster implementation time Easiest to deploy to employees Best functions Low price
Management Accounting Financial Accounting Human Resources Project Management Supply Chain Management Customer Relationship Management Manufacturing Data Services 1000ventures
Savings in administraion costs 15% Increase in toal product output 16% Reduction in cycle time 18% Savings on obsolete inventory 18% Inventory costs savings 19% Savings on operating costs 19% Improvement on time delivery 23% Source: a 2013 survey by Mint Jutras
Search Engine Marketing Social Media Marketing Content Marketing Affiliate Marketing e-Mail Marketing SMS Marketing Ad Targeting Augmented Reality 1000ventures
Social Media Marketing (SMM) Google+ LinkedIn Facebook Twitter YouTube SlideShare Fun4Biz
Focused and Lean Data Analysis Uncover new insights by combining internal and external data Understand market and technology trends and patterns Key Benefits Devise and fine-tune effective marketing strategies Do deeper analysis of online sales and trends
Invest in new technologies in a smarter, more profitable way Create innovative business combination and customer value Leverage new tools with flexible payment models Assess the value of technologies in a smart way Focus on their core competence and outsource the rest Use Web-based tools to manage their dispersed workforce Use online tools to harness corporate capabilities Approach technology vendors for advice & support Innovate, experiment, and embrace new business models
Information and Communication Technology for Small and Medium-sized Enterprises Discover more! 1000ventures Vadim Kotelnikov
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