Published on March 6, 2014
Is Your Company Photogenic? Steven Lewis taleist.com.au
Steven Lewis Digital media strategist Social media trainer 20 years’ experience in journalism and PR (Esquire, Financial Times, GQ) Speaking | Training | Strategy Taleist.com Taleist.com
Popular with all ages Taleist.com
Up to 21% from 15% the year before More afﬂuent More women Better educated More interested in products Taleist.com
Incredibly high user engagement rates, especially when compared with Facebook. More than half (57%) of Instagram users use the app on a daily basis (63% for Facebook) 35% do so multiple times a day (40% for Facebook). Taleist.com
Slow growth (up to 18% 2013 compared to 16% 2012) Taleist.com
Percentage of socialgenerated e-commerce sales % of internet users Pinterest 23% 21% Twitter 22% 18% Facebook 28% 71% Taleist.com
Not necessarily a choice Taleist.com
Best in show Taleist.com
Incorporating the visually arresting into campaigns Taleist.com
#butlins in a 48 hour period 220 pictures 15 using the props (7%) Unknown number of pictures posted without the #Butlins hashtag
Instagram’s picks Disneyland Chobani yoghurt General Electric Patagonia Taleist.com
Behind the scenes Taleist.com
Advance your strategy General Electric’s images ﬁt to its business strategy for the year. ! GoPro wants to show how its products are used. Taleist.com
5-point guide 1. Be true to your brand Taleist.com
5-point guide 2. Share experiences Taleist.com
Stories, not products Taleist.com
5-point guide 3. Find the beauty Taleist.com
5-point guide 4. Inspire action Taleist.com
5-point guide 5. Know your customers
Reward your customers
rs e m to s u o y re tu a e F cu r
Don’t forget the caption
Comment on their pictures Use their pictures @mention them Engage with customers
Harness staff interest (or cultivate it) Taleist.com
Allow enough time to do good work
Expect the best but prepare for the worst Taleist.com
Instagram in crisis Pictures and videos have the greatest viral potential Is imagery in your crisis plan? Have you practised for a crisis? Who do you need in the room? Taleist.com
Followers - and are they the right ones? Interactions - comments, mentions, repins, use of your brand in hashtags Use trial and error — more frequent posting, less frequent posting more of this type of picture, less of that type
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