Is Your Company Photogenic?

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Information about Is Your Company Photogenic?

Published on March 6, 2014

Author: stevenlewis



With a camera in every pocket, communication is more and more about photography. The importance of pictures to people is clearest in the the explosion of photography-based social media like Instagram and Pinterest. For millions of people the whole point of taking a photograph is to share it. Customers are now product photographers and publishers of brand imagery, a massive opportunity if your client is photogenic — a location, a destination, or a maker of eye-catching products, beautiful things, experiences or memories.

Is Your Company Photogenic? Steven Lewis

Steven Lewis Digital media strategist Social media trainer 20 years’ experience in journalism and PR (Esquire, Financial Times, GQ) Speaking | Training | Strategy



Popular with all ages

Up to 21% from 15% the year before More affluent More women Better educated More interested in products

Incredibly high user engagement rates, especially when compared with Facebook. More than half (57%) of Instagram users use the app on a daily basis (63% for Facebook) 35% do so multiple times a day (40% for Facebook).

Slow growth (up to 18% 2013 compared to 16% 2012)

Percentage of socialgenerated e-commerce sales % of internet users Pinterest 23% 21% Twitter 22% 18% Facebook 28% 71%

Not necessarily a choice

Best in show Statigram

Incorporating the visually arresting into campaigns

#butlins in a 48 hour period 220 pictures 15 using the props (7%) Unknown number of pictures posted without the #Butlins hashtag #sonylove

Instagram’s picks Disneyland Chobani yoghurt General Electric Patagonia

Behind the scenes

Advance your strategy General Electric’s images fit to its business strategy for the year. ! GoPro wants to show how its products are used.

5-point guide 1. Be true to your brand

5-point guide 2. Share experiences

Stories, not products

5-point guide 3. Find the beauty

5-point guide 4. Inspire action

5-point guide 5. Know your customers



beauty Hashtags

Newsjacking examples…

Reward your customers

rs e m to s u o y re tu a e F cu r

Don’t forget the caption

Comment on their pictures Use their pictures @mention them Engage with customers

Feature staff

Harness staff interest (or cultivate it)

Allow enough time to do good work

Expect the best but prepare for the worst

Instagram in crisis Pictures and videos have the greatest viral potential Is imagery in your crisis plan? Have you practised for a crisis? Who do you need in the room?


Followers - and are they the right ones? Interactions - comments, mentions, repins, use of your brand in hashtags Use trial and error — more frequent posting, less frequent posting more of this type of picture, less of that type

Analytics packages — Statigram Nitrogram Simply Measured

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