Is Your Company Photogenic?

50 %
50 %
Information about Is Your Company Photogenic?
Marketing

Published on March 6, 2014

Author: stevenlewis

Source: slideshare.net

Description

With a camera in every pocket, communication is more and more about photography. The importance of pictures to people is clearest in the the explosion of photography-based social media like Instagram and Pinterest. For millions of people the whole point of taking a photograph is to share it. Customers are now product photographers and publishers of brand imagery, a massive opportunity if your client is photogenic — a location, a destination, or a maker of eye-catching products, beautiful things, experiences or memories.

Is Your Company Photogenic? Steven Lewis taleist.com.au

Steven Lewis Digital media strategist Social media trainer 20 years’ experience in journalism and PR (Esquire, Financial Times, GQ) Speaking | Training | Strategy Taleist.com Taleist.com

Overview Taleist.com

Taleist.com

Taleist.com

Taleist.com

Taleist.com

Taleist.com

Stats Taleist.com

Popular with all ages Taleist.com

Up to 21% from 15% the year before More affluent More women Better educated More interested in products Taleist.com

Incredibly high user engagement rates, especially when compared with Facebook. More than half (57%) of Instagram users use the app on a daily basis (63% for Facebook) 35% do so multiple times a day (40% for Facebook). Taleist.com

Slow growth (up to 18% 2013 compared to 16% 2012) Taleist.com

Percentage of socialgenerated e-commerce sales % of internet users Pinterest 23% 21% Twitter 22% 18% Facebook 28% 71% Taleist.com

Not necessarily a choice Taleist.com

Taleist.com

Best in show Taleist.com

Taleist.com Statigram

Incorporating the visually arresting into campaigns Taleist.com

#butlins in a 48 hour period 220 pictures 15 using the props (7%) Unknown number of pictures posted without the #Butlins hashtag

Taleist.com #sonylove

Taleist.com

Instagram’s picks Disneyland Chobani yoghurt General Electric Patagonia Taleist.com

Behind the scenes Taleist.com

Advance your strategy General Electric’s images fit to its business strategy for the year. ! GoPro wants to show how its products are used. Taleist.com

5-point guide 1. Be true to your brand Taleist.com

5-point guide 2. Share experiences Taleist.com

Stories, not products Taleist.com

Taleist.com

5-point guide 3. Find the beauty Taleist.com

5-point guide 4. Inspire action Taleist.com

5-point guide 5. Know your customers

Exercise Taleist.com

Tips Taleist.com

beauty Hashtags

Newsjacking examples…

Reward your customers

rs e m to s u o y re tu a e F cu r

Don’t forget the caption

Comment on their pictures Use their pictures @mention them Engage with customers

Feature staff

Harness staff interest (or cultivate it) Taleist.com

Allow enough time to do good work

Expect the best but prepare for the worst Taleist.com

Taleist.com

Taleist.com

Instagram in crisis Pictures and videos have the greatest viral potential Is imagery in your crisis plan? Have you practised for a crisis? Who do you need in the room? Taleist.com

ROI Taleist.com

Followers - and are they the right ones? Interactions - comments, mentions, repins, use of your brand in hashtags Use trial and error — more frequent posting, less frequent posting more of this type of picture, less of that type

Analytics packages — Statigram Nitrogram Simply Measured

Add a comment

Related presentations

Related pages

Photogenic Professional Lighting Equipment - About Us

Photogenic Professional Lighting is the leading manufacturer of photographic lighting equipment and accessories. Founded in 1903, the company has a long ...
Read more

Photogenic

We study your venue and your guests to develop a strategy tailored to meet your objectives, ... PHOTOGENIC IS A PROUD MEMBER OF ©Photogenic Inc.
Read more

Photogenic Reviews | Glassdoor

63 Photogenic reviews. A free inside look at company reviews and salaries posted anonymously by employees.
Read more

Photogenic Interview Questions | Glassdoor

Photogenic Interview Questions. Updated Oct ... I interviewed at Photogenic ... because there was a set pay increase chart based on your place in the company.
Read more

Photogenic | Arizona Mirror Photo Booth Rental

Photogenic is Arizona's premier photo booth rental. We specialize in helping make your day spectacular. We are committed to providing your event with ...
Read more

Photogenic Destinations - Alien Skin Software

Always enjoy seeing what your company is offering but these photogenic locations is a real plus. The photos are great and the comments about the locations ...
Read more

Photogenic Professional Lighting Equipment

Contact Us. Photogenic welcomes ... Company: Phone: Address1: Address2: City: State: ... Please add sales@photogenic.com to your “allowed” list. If you ...
Read more

Corporate & PR Photography - Photogenic Events

Corporate & PR Photography Photogenic Events can provide your company with a professional corporate and PR photographer. Let us take on the responsibility ...
Read more

Photogenic – WordPress Photography Theme - ThemeForest

Buy Photogenic - WordPress Photography Theme by obox on ThemeForest. Professional Photography Upload your finest work, your albums, your showcases, your ...
Read more