Is There a BIG Hole in Your Marketing Strategy?

100 %
0 %
Information about Is There a BIG Hole in Your Marketing Strategy?

Published on January 25, 2016

Author: 3birdsmarketing

Source: slideshare.net

1. IS THERE A BIG HOLE IN YOUR MARKETING STRATEGY? 10 Common Gaps that Reduce the Marketing Effectiveness In Even the Most Progressive Dealerships

2. - How many records do you have in your customer database?

3. - How many records do you have in your customer database? - What percentage do you have email addresses for?

4. - How many records do you have in your customer database? - What percentage do you have email addresses for? Telephone numbers?

5. - How many records do you have in your customer database? - What percentage do you have email addresses for? Telephone numbers? Text opt ins?

6. - How many records do you have in your customer database? - What percentage do you have email addresses for? Telephone numbers? Text opt ins? Social media contacts?

7. - How many records do you have in your customer database? - What percentage do you have email addresses for? Telephone numbers? Text opt ins? Social media contacts? - Do you ask customers to specify their preferred communication channel?

8. - How many records do you have in your customer database? - What percentage do you have email addresses for? Telephone numbers? Text opt ins? Social media contacts? - Do you ask customers to specify their preferred communication channel? - How do you update your customer data?

9. - How many records do you have in your customer database? - What percentage do you have email addresses for? Telephone numbers? Text opt ins? Social media contacts? - Do you ask customers to specify their preferred communication channel? - How do you update your customer data? Through the Service Drive?

10. - How many records do you have in your customer database? - What percentage do you have email addresses for? Telephone numbers? Text opt ins? Social media contacts? - Do you ask customers to specify their preferred communication channel? - How do you update your customer data? Through the Service Drive? Through third party data providers?

11. 25-50% TYPICAL ANNUAL CHURN RATE FOR EMAIL LIST MediaPost, 2014

12. 4400% AVERAGE ROI FOR EMAIL MARKETING That's a return of about $44.25 for every $1 you spend Outbound Engine, 2015

13. 7,000 UNIQUE VISITORS PER MONTH 7,000 UNIQUE VISITORS PER MONTH RESPONSIBLE OFFENDERSVS

14. 23,000 DATABASE 23,000 DATABASE RESPONSIBLE OFFENDERSVS

15. +140 from website conversions +140 from website conversions RESPONSIBLE OFFENDERSVS

16. +140 from website conversions 4 email campaigns +140 from website conversions 4 email campaigns RESPONSIBLE OFFENDERSVS

17. +140 from website conversions 4 email campaigns 1 newsletter (23,000) + 3 targeted emails (3,000) +140 from website conversions 4 email campaigns 4 blasts (23,000 x 4) RESPONSIBLE OFFENDERSVS

18. +140 from website conversions 4 email campaigns 1 newsletter (23,000) + 3 targeted emails (3,000) 31,000 total emails +140 from website conversions 4 email campaigns 4 blasts (23,000 x 4) 92,000 total emails RESPONSIBLE OFFENDERSVS

19. +140 from website conversions 4 email campaigns 1 newsletter (23,000) + 3 targeted emails (3,000) 31,000 total emails 0.3% unsubscribe = -69 +140 from website conversions 4 email campaigns 4 blasts (23,000 x 4) 92,000 total emails 1.0% unsubscribe = -920 RESPONSIBLE OFFENDERSVS

20. +140 from website conversions 4 email campaigns 1 newsletter (23,000) + 3 targeted emails (3,000) 31,000 total emails 0.3% unsubscribe = -69 +71 +140 from website conversions 4 email campaigns 4 blasts (23,000 x 4) 92,000 total emails 1.0% unsubscribe = -920 -780 RESPONSIBLE OFFENDERSVS

21. 23,071 DATABASE 22,220 DATABASE RESPONSIBLE OFFENDERSVS

22. Replacing database loss through unsubscribes Average cost of a 3rd party lead: $21 780 x $21 = $16,380 THE COST OF IRRESPONSIBLE EMAILING Putting the loss in perspective.

23. BUY A CAR FROM ME SERVICE YOUR CAR WITH ME WRITE A REVIEW TO HELP ME OUT

24. GIVE TO GET

25. GIVE TO GET NEW MODEL

26. GIVE TO GET AUTO REVIEW

27. GIVE TO GET VEHICLE EDUCATION

28. GIVE TO GETV LIFESTYLE

29. Not only are your best customers responsible for more revenue, they also engage 290x more than others + 63% CLICKS Benefits of Non-Promotional Content: + 61% SERVICE VISITS + 28% VEHICLE PURCHASES

30. Can take a number of different forms: - Not having a follow up plan based upon the data generated - Not using data to develop predictive models - Not joining different data sets for more in depth analysis and insight FOLLOW UP OPPORTUNITIES

31. JOINING DIFFERENT DATA SOURCES TOGETHER FOR DEEPER INSIGHT 3rd Party Leads SEM Behavioral Data Website DMS CRM

32. LEARN MORE ABOUT YOUR CUSTOMERS

33. >60% OF CUSTOMERS DON'T FOLLOW MANUFACTURER RECOMMENDATIONS. Dealer Marketing Magazine

34. So why do our lifecycle communications assume that all vehicle owners behave exactly the same way? Demographic data is not enough. Intent must be taken into account. Smart use of data will predict when each customer is likely to service within the next month. Same for likely to purchase.

35. ARE YOU THROWING GOOD MONEY AFTER BAD CUSTOMERS? $ $$ $$$ $$$$

36. MAKE THE MOST OF YOUR MARKETING DOLLARS 42% OF VEHICLE PURCHASES 44% OF SERVICE REPAIR ORDERS 44% OF STORES GROSS MARGIN IN AN IMPORT STORE*, THE TOP 20% OF CUSTOMERS CREATED: *During a 6 month period

37. Look at all of your marketing and advertising activity in one calendar.

38. Leverage Tier 1 and Tier 2 advertising support to your advantage.

39. + Banners & Digital Assets +

40. DAY OF SEND COPY OF ADS TIME OF SEND SUBJECT LINE COLOR OF BUTTONS SHAPE OF BUTTONS ETC.

41. CASE STUDY: Day of WeekTestingon a Newsletter Open Rates Increased by 11.15% 3 Birds Marketing

42. SMALL CHANGES, BIG DIFFERENCE.

Add a comment

Related pages

4 ways to fill the hole in your omni-channel strategy ...

4 ways to fill the hole in your omni-channel strategy. Posted: ... particularly when making big ... Kyle Christensen is VP of marketing at ...
Read more

The 50 Best Marketing Strategies For Small Business

Help Other Employees Offer employee incentives to various big ... have them call you, there’s nothing ... The 50 Best Marketing Strategies For ...
Read more

6 Social Media Marketing Strategies to Improve Your ...

Social media is BIG and only getting bigger. If you are not ... into a hole of embarrassment ... companies out there. Social Media Marketing Strategy ...
Read more

52 Types of Marketing Strategies – cultbranding.com

... of marketing strategies and tactics you can ... to marketing this is far from the truth. Big ... There are two main types of marketing ...
Read more

Marketing strategy - Wikipedia, the free encyclopedia

You can help. The ... Marketing strategy has the fundamental goal of increasing sales and ... Journal of Historical Research in Marketing. , there is a ...
Read more

Market Strategies - Entrepreneur.com

The marketing strategy section of your business plan is where your hard ... Market Strategies ... there are other factors that you'll need to evaluate ...
Read more

Marketing strategy | Marketing Donut

Marketing strategy and marketing objectives advice for small ... what they need and how you can persuade them to buy from you. There's no substitute for ...
Read more

131 different kinds of marketing - Chief Marketing ...

131 different kinds of marketing. ... piece of your digital marketing strategy. ... sure is out there that I call “gateway marketing,” where ...
Read more

Ten ways to build a brand for your small business ...

Ten ways to help you build a brand for your small business. ... There is a big consumer trend towards independent ... Marketing strategy. Your marketing ...
Read more

Brand Positioning And The Consumer Mind | Branding ...

Brand positioning and the consumer ... too, there’s the position and the hole in the mind the ... your marketing teams or leadership teams we can ...
Read more