Is The Cold Winter "Freezing" Your Profits?

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Information about Is The Cold Winter "Freezing" Your Profits?
Business & Mgmt

Published on February 21, 2014

Author: ezmerchantcapital



This winter has been particularly brutal to small businesses. Without record levels of snow and cold, retailers are suffering huge financial losses. We discuss a few tips to help you survive the next rough winter!


This winter has been an unusually brutal one, particularly here on the east coast (I hear it hasn’t exactly been a picnic down south, either!). We have had record levels of cold weather, and nearly a foot of snow seemingly every other day. The weather has closed schools (my kids will probably be in school until August making up the days!), created traffic nightmares, and have left thousands of people without power. In addition to all of this, small business owners, in particular, have seen huge losses in revenue because customers can’t get to them.

Retailers are reporting losses of up to 30% in January from previous years. This can be devastating to small business owners. Last night, I was watching the news, and was very disheartened by the frustration and fear shown by small business owners here in the Philadelphia area

What can small business owners do to minimize their losses during a tough winter season? Here are three suggestions: 1. Hire a snow shoveling service 2. Promote a “snow day” special or promotion to drive customers 3. Deliver!!

HIRE A SNOW SHOVELING/REMOVAL SERVICE Customers can’t patronize you if they can’t get into your store! Invest a little money to have someone come out whenever it snows and provide a clear path for your customers. I promise you, what you will pay to have this done will be a lot cheaper than the money you’ll lose if you have to close up shop for the day. In fact, you might be busier than normal, because your competitors won’t do this!

PROMOTE A “SNOW DAY” OR PROMOTION TO DRIVE CUSTOMERS Have fun with it! Customers are always looking for bargains, and you’d be amazed on how many people will fight the snow to save 20-30% on something they want. There are several easy and inexpensive ways to spread the word to your prospects.

DELIVER! There are many people that will hibernate in their homes at the slightest hint of snow. I realize this isn’t always possible, depending on the severity of the weather, but this is a huge opportunity for small business owners. Why not have 1 or 2 employees offer to deliver your products to your local clients? Not only will you minimize lost business, but you will definitely stand out from your competitors, particularly in an industry that doesn’t normally deliver.

We are small business owners, just like you, and we want to see you succeed. If the slow winter has caused you a temporary cash crunch, and you need a little working capital, we can help. Give us a call at 888-543-5530 and we will help you get through this lean season and you’ll be well positioned for a busy and profitable spring and summer. -Oliver Chamberlain HANG IN THERE! IT’S ALMOST OVER!!

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Let us help you fund your business! Contact us: Phone: (888) 543-5530 Email: Fax: 888-965-9849

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