Is email marketing dead?

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Information about Is email marketing dead?
Marketing

Published on June 28, 2014

Author: soulcruzer

Source: slideshare.net

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Some people say that social media platforms, like Twitter and Facebook, have killed email marketing because people

We’ve been wondering…

Is email marketing dead?

you know the story…

set up a blog… (if you blog it, they will come)

drive traffic to your blog using social media

offer a free ebook, white paper, video, etc in exchange for the person’s email address (we promise, no SPAM)

grow your list…

then market to your list with daily or weekly emails offering some product or service until they buy or opt-out.

People like Gary Vaynerchuk say email marketing is dead.

we mark all that shit as spam!

Who has time to read email about blah, blah, blah anyway?

flip the coin…

Brian Clark of Copyblogger fame says…

email marketing is very much alive.

Why?

Because email marketing moves the conversation about your business to a more personal environment, your…

Email provides you the most direct line of communication for conversion to sales.

So how do I do it right?

Don’t send email newsletters that waste people’s time,

or contain annoying sales pitches.

Remember…

Spam by any other name is still…

Instead…

Offer a value exchange…

Your valuable information for your prospects valuable time.

Deepen your relationship with your audience through your distinctive voice.

And finally…

Create quality, niche content that your prospect needs and is happy to share.

Need help with your next email campaign?

Give us a shout…

Thank You!

Photo Credit: <a href="https://www.flickr.com/photos/44925192@N00/158452797/">David, Bergin, Emmett and Elliott</a> via <a href="http://compfight.com">Compfight</a> <a href="https://creativecommons.org/licenses/by/2.0/">cc</a> Photo Credit: <a href="https://www.flickr.com/photos/51035767928@N01/68953352/">Brett L.</a> via <a href="http://compfight.com">Compfight</a> <a href="https://creativecommons.org/licenses/by-sa/2.0/">cc</a> Photo Credit: <a href="https://www.flickr.com/photos/7849372@N04/3582297307/">Anne Helmond</a> via <a href="http://compfight.com">Compfight</a> <a href="https://creativecommons.org/licenses/by-nc-nd/2.0/">cc</a> Photo Credit: <a href="https://www.flickr.com/photos/24480150@N04/6351230863/">FontShop</a> via <a href="http://compfight.com">Compfight</a> <a href="https://creativecommons.org/licenses/by/2.0/">cc</a> Photo Credit: <a href="https://www.flickr.com/photos/9744731@N05/6401853561/">I .. C .. U</a> via <a href="http://compfight.com">Compfight</a> <a href="https://creativecommons.org/licenses/by-nd/2.0/">cc</a> Photo Credit: <a href="https://www.flickr.com/photos/10217810@N05/4171221241/">Juliana Coutinho</a> via <a href="http://compfight.com">Compfight</a> <a href="https://creativecommons.org/licenses/by/2.0/">cc</a> troy dean Photo Credit: <a href="https://www.flickr.com/photos/13112347@N02/3402057865/">Alba Soler Photography</a> via <a href="http://compfight.com">Compfight</a> <a href="https://creativecommons.org/licenses/by-nc-nd/2.0/">cc</a> John Zubrovich Photo Credit: <a href="https://www.flickr.com/photos/99872288@N00/532250527/">Grumbler %-|</a> via <a href="http://compfight.com">Compfight</a> <a href="https://creativecommons.org/licenses/by-nc-sa/2.0/">cc</a> Photo Credit: <a href="https://www.flickr.com/photos/38307206@N02/3649959481/">Search Engine People Blog</a> via <a href="http://compfight.com">Compfight</a> <a href="https://creativecommons.org/licenses/by/2.0/">cc</a> Photo Credit: <a href="https://www.flickr.com/photos/28328732@N00/4848597995/">Libertinus</a> via <a href="http://compfight.com">Compfight</a> <a href="https://creativecommons.org/licenses/by-sa/2.0/">cc</a> Photo Credit: <a href="https://www.flickr.com/photos/91695677@N00/3961368521/">Helga Weber</a> via <a href="http://compfight.com">Compfight</a> <a href="https://creativecommons.org/licenses/by-nd/2.0/">cc</a> Photo Credits

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