Is Content Strategy the new Information Architecture? 2014 World IA Day Chicago Panel

63 %
38 %
Information about Is Content Strategy the new Information Architecture? 2014 World IA Day...
Design

Published on February 15, 2014

Author: stojakovic

Source: slideshare.net

Description

Is Content Strategy the new Information Architecture? 2014 World IA Day Chicago Panel

Are Content Strategists the new Information Architects? #WIAD #WIADCHI @estojakovic

LETS PLAY.. NAME THAT JOB…

Organize content and functionality to develop organizational models, naming schemes and navigational hierarchies. Content Strategist or Information Architect Information Architect NAVIGATION ARTS

Leads a global team responsible for defining and maintaining LMS Global catalog and associated taxonomy for access to all content as well as new online free content suppliers and associated sites. Manages the activities necessary to maintain and deliver a relevant and right-sized learning content portfolio for Eaton Manager, Global Content Strategy or Content Strategist Information Architect EATON

Manages a team of user interface experts providing guidance, coaching and mentoring as needed. UX Content Strategy Manager or Content Strategist Bank of the West Information Architect

Strong knowledge of communications and search technologies, including learning and content management systems. Manager, Global Content Strategy or Content Strategist Information Architect EATON

Extensive data governance, policy/process AND implementation experiences, experience with conceptual, logical/canonical and physical data modeling for large data sets. Content Strategist Dir Information Architecture or Information Architect GRAINGER

Produces a Page Inventory and Facet Map that catalogs all screens and entities in an experience, including meta data, display rules, and other defining characteristics, to support SEO, copywriting, CMS development, and other design and development activities. Content Strategist Content Strategist Software Resources or Information Architect

Recognize the patterns of data needs across multiple business requirements and determine how to address these requirements using an effective and efficient business data architecture. VP Business Information Architect or Content Strategist Information Architect CITIBANK

“people interact with content, not information”

Content strategy is to copywriting as information architecture is to design. -- Rachel Lovinger “Content Strategy: The Philosophy of Data”

If Information Architecture is the spatial side of Information, Content Strategy is the temporal side of the same coin -- louis rosenfeld

but there are some stats

Information Architects 2,700+ US LinkedIn Profiles Content Strategists 2,300+ US LinkedIn Profiles Top Employers 1.IBM 2.Razorfish 3.Fidelity Investments 4.SapientNitro 5.Bank of America Top Employers 1.Razorfish 2.Elsevier 3.Facebook 4.IBM 5.Huge Industry 1.IT 2.Internet 3.Computer Software 4.Design 5.Financial Services Industry 1.Marketing 2.Writing/Editing 3.Internet 4.Online Media 5.PR

term popularity across web

Tipping Point?

So… are Content Strategists the new Information Architects?

Samantha Dietz Joe Hass Hilary Marsh @awe_sam @hassgocubs @hilarymarsh Information Architect, Interaction Designer, Chief Strategist, Razorfish Sapient Nitro Content Company, Inc

Add a comment

Related presentations

My Music Magazine Pitch

My Music Magazine Pitch

October 30, 2014

music mag pitch

Questionaire charts

Questionaire charts

November 4, 2014

bk

Final research

Final research

November 5, 2014

final research

Cersaie 2014

Cersaie 2014

October 30, 2014

allestimento in cartone per il Cersaie 2014 alberi in cartone scultura in cartone

Quarta turma do workshop de Infografia, ministrado por Beatriz Blanco e Marcos Sin...

Related pages

Cory Lebson | LinkedIn

User experience/content strategy, ... existing information architecture of Federal ... control panel. * Produced IA evaluation document ...
Read more

2014 conferences: Social media, tech, mobile & marketing ...

2014 conferences: Social media, tech, mobile ... the year in Chicago, New York ... tackles the disciplines of information architecture and ...
Read more

KA Connect | Facebook

... Identify and fill gaps in the knowledge base with new content ... Panel Discussion at KA Connect 2014 to ... day of KA Connect ...
Read more

Shannon McDonough | LinkedIn

View Shannon McDonough’s professional profile on LinkedIn. ... Somerville Public Library Website Redesign & Content Strategy. ... Information Architecture;
Read more

Nuclear Arms infographic by Christina Cahalane at Coroflot ...

... Chicago Architecture, ... 2014 Aia, Architecture Boards, Architecture Diagrams, Architecture Panel Layout 2014 AIA ... Information Architecture, IA, ...
Read more

2014 Accountable Care & Health IT Strategies Summit ...

2014 Accountable Care & Health IT Strategies ... Chief Strategy and Innovation Officer, Chicago ... Join our panel that will discuss ways that the new ...
Read more

Laura Creekmore - Content strategy consulting, training ...

Laura Creekmore Content strategy ... I gave two presentations at Content Marketing World ... I blog about content strategy, information architecture, ...
Read more

The 50 Best Conferences to Attend This Year

The three-day World Conference on Entrepreneurship has some ... information architecture, and content strategy. ... (New York, Chicago, San ...
Read more

100 Top Content Marketing Conferences and Events in 2016

Attendance cost information not yet available for Chicago and New ... architecture for the Content Strategy ... world.” For useful information to ...
Read more