Published on February 15, 2014
Are Content Strategists the new Information Architects? #WIAD #WIADCHI @estojakovic
LETS PLAY.. NAME THAT JOB…
Organize content and functionality to develop organizational models, naming schemes and navigational hierarchies. Content Strategist or Information Architect Information Architect NAVIGATION ARTS
Leads a global team responsible for defining and maintaining LMS Global catalog and associated taxonomy for access to all content as well as new online free content suppliers and associated sites. Manages the activities necessary to maintain and deliver a relevant and right-sized learning content portfolio for Eaton Manager, Global Content Strategy or Content Strategist Information Architect EATON
Manages a team of user interface experts providing guidance, coaching and mentoring as needed. UX Content Strategy Manager or Content Strategist Bank of the West Information Architect
Strong knowledge of communications and search technologies, including learning and content management systems. Manager, Global Content Strategy or Content Strategist Information Architect EATON
Extensive data governance, policy/process AND implementation experiences, experience with conceptual, logical/canonical and physical data modeling for large data sets. Content Strategist Dir Information Architecture or Information Architect GRAINGER
Produces a Page Inventory and Facet Map that catalogs all screens and entities in an experience, including meta data, display rules, and other defining characteristics, to support SEO, copywriting, CMS development, and other design and development activities. Content Strategist Content Strategist Software Resources or Information Architect
Recognize the patterns of data needs across multiple business requirements and determine how to address these requirements using an effective and efficient business data architecture. VP Business Information Architect or Content Strategist Information Architect CITIBANK
“people interact with content, not information”
Content strategy is to copywriting as information architecture is to design. -- Rachel Lovinger “Content Strategy: The Philosophy of Data”
If Information Architecture is the spatial side of Information, Content Strategy is the temporal side of the same coin -- louis rosenfeld
but there are some stats
Information Architects 2,700+ US LinkedIn Profiles Content Strategists 2,300+ US LinkedIn Profiles Top Employers 1.IBM 2.Razorfish 3.Fidelity Investments 4.SapientNitro 5.Bank of America Top Employers 1.Razorfish 2.Elsevier 3.Facebook 4.IBM 5.Huge Industry 1.IT 2.Internet 3.Computer Software 4.Design 5.Financial Services Industry 1.Marketing 2.Writing/Editing 3.Internet 4.Online Media 5.PR
term popularity across web
So… are Content Strategists the new Information Architects?
Samantha Dietz Joe Hass Hilary Marsh @awe_sam @hassgocubs @hilarymarsh Information Architect, Interaction Designer, Chief Strategist, Razorfish Sapient Nitro Content Company, Inc
User experience/content strategy, ... existing information architecture of Federal ... control panel. * Produced IA evaluation document ...
2014 conferences: Social media, tech, mobile ... the year in Chicago, New York ... tackles the disciplines of information architecture and ...
... Identify and fill gaps in the knowledge base with new content ... Panel Discussion at KA Connect 2014 to ... day of KA Connect ...
View Shannon McDonough’s professional profile on LinkedIn. ... Somerville Public Library Website Redesign & Content Strategy. ... Information Architecture;
... Chicago Architecture, ... 2014 Aia, Architecture Boards, Architecture Diagrams, Architecture Panel Layout 2014 AIA ... Information Architecture, IA, ...
2014 Accountable Care & Health IT Strategies ... Chief Strategy and Innovation Officer, Chicago ... Join our panel that will discuss ways that the new ...
Laura Creekmore Content strategy ... I gave two presentations at Content Marketing World ... I blog about content strategy, information architecture, ...
The three-day World Conference on Entrepreneurship has some ... information architecture, and content strategy. ... (New York, Chicago, San ...
Attendance cost information not yet available for Chicago and New ... architecture for the Content Strategy ... world.” For useful information to ...