Published on March 12, 2014
Technical SEO Audit Overview Irwin Mitchell
Irwin Mitchell Competition Digital Marketing Mix Technology Profile Site Performance Back links profile Onsite Analysis Keywords Research Content Strategy
Digital Marketing Mix PPC Social Media Public Relations Why is it important?
Social Media Youtube
Social Media Twitter
Social Media google+
Social Media Facebook
Social Media Pinterest
Social Influencers Social signals importance in SEO context
Blog Implement a blog on a subdomain Additional controlled asset ranking for brand searches Increasing brand trust Improving conversion rates
Why is it important? Digital Marketing Mix
Technology Profile Server Information CMS Frameworks W3C Validation
Site Performance Waterfall View Content Breakdown by MIME Performance Audit DNS Configuration Geo-location of the server Domain Overview
Content Breakdown by MIME
Hosting and Domain Domain Overview Geo-location of the server
Back links profile General links overview Links by anchor text Links by type Blog Networks Usage? 12k Dead Links
General links overview
Links by anchor text
Links by type
Blog Networks Usage?
12k Dead Links
Onsite Analysis Responsive Design Duplicate Titles Duplicate meta descriptions Wrong length of meta descriptions Status Headers 280 URLs return 404 1170 URLs return 302 Information Architecture
Duplicate meta descriptions
Length of meta descriptions 2216 are below 140 characters 2946 are above 160 characters Some as bad as 1222 characters <meta name="Description" content="Our client, Mr L of Derby, lives in a two bedroom property and suffers from kidney failure. The second bedroom in his property was specially adapted by Derby Hospitals Foundation Trust to connect plumbing works directly from Mr L’s bathroom into the spare room. The room is used solely as a dialysis room and contains all the dialysis equipment that Mr L needs to perform dialysis at home. However, because the dialysis room is labelled as a bedroom, Mr L is subjected to the ‘bedroom tax’, otherwise known as the spare room subsidy, and his housing benefit would not cover his rent on the property. Following Irwin Mitchell’s assistance, Derby City Council has confirmed that it has changed its policy in relation to Discretionary Housing Payments and now it will not reject applications where the applicant has had a reduction in their council tax banding due to disability-related adaptations. It has advised that it has also revisited all applications that were rejected on this basis before this change of policy. For expert advice on matters relating to Discretionary Housing Payments and how to challenge a refusal of a Discretionary Housing Payment, please contact Fiona McGhie of Irwin Mitchell's public law team." />
280 URLs return 404
1170 URLs return 302
Implement structured data Especially vital in Hummingbird context
Opportunities & ROI Estimation IrwinnMitchell_Opportunities.xlsx Keywords Research Process for opportunities identification
Questions? Thank You!
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