IR & Emerging Media: NIRI Kansas City Feb 2012

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Information about IR & Emerging Media: NIRI Kansas City Feb 2012
Investor Relations

Published on February 23, 2012

Author: au1153

Source: slideshare.net

Description

Presentation on the intersecting worlds of Investor Relations and Emerging Media by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the NIRI Kansas City Chapter on Feb. 20, 2012

Investor Relations & Media Emerging

Michael Pranikoff Global Director, Emerging Media PR Newswirehttp://flavors.me/michaelpranikoffmichael.pranikoff@prnewswire.com Twitter / @mpranikoff

Disclaimer: I am not a Guru.All tips, recommendations, and ideas are fromreading, exploring, and learning anyway that I can. Iconsider myself a B+ Student at best.

Website News Email ReleaseTraditional Social Media media Communications Channel ComplexityTradeshows Video Photos / Visualizations Search Blog

OldSchool New SchoolCreated by: Michael Pranikoff, PR Newswire Global Director of Emerging Media

http://www.businessinsider.com/chart-of-the-day-radio-has-more-reach-than-the-internet-2009-11

Communications Comes Into FocusCompanies want: Marketing Public• Direct access to consumers Relations• Opportunities to engage with audiences• Continuous Messaging that is easy to share• Analytics, ROIThey want to communicate in a Investorway that combines PR, Marketingand Advertising. Relations

United States Social Media Usage

United States Social Media UsageSource: http://www.forrester.com/Groundswell/profile_tool.html

Social Media Usage of Decision Makers

Source: LederMark Communications

Source: LederMark Communications

Website Usage by Investors 75% of pro investors use corporate websites daily or weekly 3% 8% Daily 32% Weekly 14% Monthly Yearly Never 43%Source: Rivel Research

Analyst Coverage is Diminishing # of Sell Side Analysts 18000 16000 16000 14000 12000 10000 8000 6000 6000 4000 3000 2000 0 2000 2007 2009 Sell Side AnalystsSource: Ernst & Young

 52% of institutional investors read financial blogs for investment research and ideas  20% have used blog research to execute a recommendation or investment decision.  63% of US pro investors say blogs and social networks will play an increasingly important role in investment decisions in the futureSource: Brunswick Group Survey Findings on New Media Usage by the Investment Community – 9/2010

14% of Buy side & Sell Side analysts said information found on a social network such as Facebook prompted further investigation on a investment decision. Source:http://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919

Are you driving the conversation?http://www.flickr.com/photos/perspectivephotography/2090451536/

The Long Tail of Corporate Content Mainstream Media Pickup Blogs / Twitter / Online Pubs News Release Immediate Online Pickup Weekly Trade Pubs Monthly Trades Quarterly Pubs / Journals Release Goes Out Search Share Blog ConversationCreated by: Michael Pranikoff, PR Newswire Global Director of Emerging Media

Head Traditional Media Reach Online Media SEARCH TailCreated by: Michael Pranikoff, PR Newswire Director of Emerging Media based on Immediate Future, 6/06

The Long Tail of Corporate Content Over Six Months What Needs to happen today – Shorter Releases on a more regular basis Amount of Coverage Time From OriginationCreated by: Michael Pranikoff, PR Newswire Global Director of Emerging Media

Can Tweets Predict The Stock Market?• Indiana University Bloomington studied 9.8 million tweets from 2.7 million tweeters• Measuring the mood of the twitterverse on a given day can foretell the direction of changesto the Dow Jones Industrial Average three days later with an accuracy of 86.7 %http://www.wired.com/wiredscience/2010/10/twitter-crystal-ball

• Research from Ross School of Business at the University of Michigan found a direct correlation between company Tweets around news events and tighter bid/ask spreads in the company’s shares.• This correlation was found to be most significant with small cap firms that typically do not receive news coverage.

• Research from Ross School of Business at the University of Michigan found a direct correlation between company Tweets around news events and tighter bid/ask spreads in the company’s shares.• This correlation was found to be most significant with small cap firms that typically do not receive news coverage.

Consistent Communications Matters

Trust Over AttentionTrust will continue toreplace attention as theCurrency of the web andbusiness. No one will payattention if they don’t trustyou.

Trust

Where do you generally go first for news about a company? Then where do you go?

Financial Blogs and Social Networks • Largest financial blog aggregator Partnered with Yahoo! Finance • Trading social network. Based on Twitter. • Wiki finance portal. Social interactive data.

Corporate Use of Social MediaSource: Q4 Websystems

Corporate Use of Social MediaSource: Q4 Websystems

Corporate Use of Social Media

From Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles1. Pure Corporate Brand2. Corporate with Persona3. Employee with Corporate Association4. Pure Personal Account

Best Practices for IR 2.0 • Tweet about news, events and presentations and link to IR website or your news release on 3rd party sites • Manually post updates and/or use RSS feeds to automate • Start small, learn and expand conversations over time

49% of retail investors underthe age of 40 rely financialweb sites and blogs forinvestment advice

47% of retail investors overthe age of 40 rely financialweb sites and blogs forinvestment advice

Best Practices for IR 2.0 Don’t have a stale cookie cutter IR Website  Press Releases  Events  Reports  Presentations  Videos  Etc

Best Practices for IR 2.0

Best Practices for IR 2.0

Best Practices for IR 2.0

Best Practices for IR 2.0 Upload your content to social content networks and then embed your site + provide RSS feeds for News, events and presentations. Make sure to link all of the content together. – Videos to YouTube – PowerPoints and Documents on SlideShare – Documents on docstoc – Photos , Graphics or Charts on Flickr

Best Practices for IR 2.0 1. Have a good IR website and follow best practices 2. Create compelling content (news, events, presentations, etc) 3. Make it social & include on your site and RSS feeds 4. Use Twitter and other “Status Update” based social media to compliment your newswire release - update with each new content and event 5. Monitor the web and evolve over time

Best Practices for IR 2.0 Talk about Blog about Tweet about…. Corporate Social Responsibility Over $2.7 Trillion in funds under management dedicated to social responsibility. - Socialinvest.org

Best Practices for IR 2.0 Make Content Directional

SEC 21st Century Disclosure Initiative • Corporate websites and blogs seen as fair disclosure (under certain circumstances) • Support for shareholder forums • Opens the door to the web and social media for communications

From the SEC Commission Guidance on the Use of Company websites “In order to make information public, it must be disseminated in a manner calculated to reach the securities market place in general through recognized channels of distribution, and public investors must be afforded a reasonable waiting period to react to theI AT F REE FALLS IN A FOREST AND NO information.” Thus, in evaluating whether information is public for purposes of our guidance, companies mustONE IS THERE, DOES IT STILL MAKE A consider whether and when: (1) a company web site is a recognized channel of distribution, …”SOUND?and Emerging Media IR http://sec.gov/rules/interp/2008/34-58288.pdf - Page 18, Paragraph 2

more multimedia = more views Increase in average online views per press release, when multimedia elements are added.Source: PR Newswire web analytics.

Using multimedia in your releases increases journalist and public engagementAccording to internal sample research comparing press releases that contain multimedia with those that do not.

Best Practices for IR 2.0 What about the RISKS?

Best Practices for IR 2.0

Best Practices for IR 2.0

Best Practices for IR 2.0

Education = Success

Best Practices for IR 2.0 – Establish Guidelines Think both Internal and External Communications Resource: Social Media Governance http://budurl.com/bhqq

Best Practices for IR 2.0 - LISTEN PR Newswire Media Monitoring  ‘Listen’ to the web and be alerted whenever your company or related issues are being mentioned  Google Alerts and other free tools (http://search.twitter.com, http://socialmention.com) are easy ways to start the process  Identify trends and head off problems early, minimize value erosion.

 Disclosure of material information should follow Reg.FD guidelines All social channels must be treated the same as traditional channels (disclosure controls) Only previously disclosed information should be shared Risks are from innocent updates in social networks – no different than offline disclosure rules. Social media policy and training

http://www.flickr.com/photos/bnoj13/4073663539/

Michael Pranikoff Global Director, Emerging Media PR Newswirehttp://flavors.me/michaelpranikoffmichael.pranikoff@prnewswire.com Twitter / @mpranikoff

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