IPA Desk Research

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Information about IPA Desk Research

Published on February 23, 2009

Author: ewarwoowar

Source: slideshare.net


**Full list of links featured in presentation can be found here: http://tinyurl.com/ahjwgu **
The presentation I gave to IPA Stage 2 course on "Tools for Desk Research". All very dull superficially, but when you delve into all the resources that are online it suddenly becomes more interesting. Some of this is noddy, but for thoroughness, I've included it all.

Desk research Inspiration and Insights from the Internet 10.02.09


Planning is about Insight not Information

Beyond the Information Department: Research tools that you can use at your desk


IPA Information Centre

Professional Insight



Royal Mail Infobank ( Free access to expensive professional insight tools)

Industry Info




Sector Specific Insight

Ideas Conferences


Business Insight

Digital Marketing Insight

User Experience Insight

Marketing Trends



Advertising resources



Blog research

Web Trends

Researching Search

Researching Social Bookmarks

Content Alerts

Traffic Tracking

Facebook App tracking

Buzz tracking

Social Media Overviews

Board trackers

Twitter Zeitgeist

Best Twitter Tools

Researching Video



Set up your regular info fix

Keep looking beyond the expected

Be targeted in your research

Planning is about Insight not Information

Ta muchly (any questions?)

Ta muchly

(any questions?)

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