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Business-Finance

Published on January 15, 2009

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IP in technology management and in economics curricula : IP in technology management and in economics curricula Disseminating IP knowledge in universities Roving workshop, 21 February 2008, Istanbul Chair for Technology and Innovation Management WHU – Otto Beisheim School of Management Burgplatz 2, 56179 Vallendar Tel.: +49 261 6509-241 Fax: +49 261 6509-249 Nils Omland, Research Assistant mailto: nomland@whu.edu URL: www.whu.edu/tim Agenda : Agenda Overview of the university IP-related courses Lessons learned WHU - Overview : WHU - Overview WHU is a private, state-recognized university-level business School Founded 1984 Degrees offered Diplom Program (last graduates in 2008) Bachelor of Science Program Master of Science Program (first intake 2008) MBA Program Executive MBA Program (jointly with Kellogg School of Management, USA) Master of Law and Business Program (jointly with Bucerius Law School, Hamburg) Doctoral Program Habilitation (German post-doctoral degree) Executive Non-Degree Programs Size : Size 532 students 33 faculty members (full-time equivalent) and more than 40 external lecturers 9 research centers ~100 Ph. D. students Corporate Network : Corporate Network WHU enjoys an extensive network of corporate contacts. Many companies are convinced of the benefits of working together with WHU. Examples of co-operation include: Internships Placement activities Guest lectures Practice-related research projects Membership of WHU Research Centers Information and data related to bachelor and master theses as well as doctoral dissertations Agenda : Agenda Overview of the university IP-related courses Lessons learned IP-related courses : IP-related courses Introduction to IP law Master of Science in Management Executive MBA Strategic IP Management Technology Management (90 minutes + patent analysis assignment) Technology Management : Technology Management audience all students enrolled in TIM elective, exchange students 40-50 (of 120!) lecturer Prof. Dr. Holger Ernst IP-related content Knowledge Management key inventors Technological Monitoring and Forecasting the power of strategic patent analysis ASSIGNMENT: using free patent databases, analyse the strategic technology position of several companies and technological trends experience well-received Many questions on how to do strategic patent analysis Slide 9: Patent activity Patent quality high high low low Key Inventors Talents Low Performer Industrious Inventors Source: Ernst/Leptien/Vitt (2000) Example: The Identification of Leading Inventors in the Inventor Portfolio Slide 10: Step 6: Gather data in the USPTO database on how many patents p.a. your company as well as the competitors filed in the chosen patent classes. Remarks Gather data in the USPTO database on how many patents your company as well as the competitors filed in the chosen patent classes for each year within the last 5 years. Search query example for the number of filed patents in 2002: an/[company] and icl/[patentclass]$ and isd/20020101->20021231 3 1 2 Example: Strategic patent analysis assignment Slide 11: Step 7: Create the patent portfolio matrix. Also use bar charts to show patent filing activity of your company vs its competitors. Remarks Please use the following formulas to calculate the values for the patent portfolio: Patent growth: [number of all patent applications of all companies in TF1 in 2006] / [number of all patent applications of all companies in TF1 in 2002] Importance of technology field: [number of patent applications of a company in TF1] / [number of all patent applications of a company in all technology fields] Technology share: [number of patent applications of a company in TF1] / [number of patent applications of the company with most patents in TF1] Example: Strategic patent analysis assignment Slide 12: Step 8: Present your results in class on October 25th, 2007. Example: Strategic patent analysis assignment Strategic IP Management : Strategic IP Management audience optional course 20-40 (of 120 students) lecturers Head of IP from a large Company Professor from Kellogg School of Management (USA) content basics of patents, trademarks patent application strategies portfolio management licensing IP lifecycle management and Intellectual Capital Management a lot of case studies experience very well-received case studies capture the student‘s attention (wow! I didn‘t know IP could do that) Example:Lifecycle management : Example:Lifecycle management Example:Showing students that IP management is important : Example:Showing students that IP management is important Introduction to IP law : Introduction to IP law audience optional course 15-30 lecturer experienced patent attorney content basics of patent and trademark law (what is a patent, claims, etc.) patent protection and its enforcement employee invention law contracts involving IP trade secrets experience less interest than for the other courses important motivation: credits, grades Agenda : Agenda Overview of the university IP-related courses Lessons learned Lessons learned : Lessons learned many students in management are interested in IP if… real cases illustrate there is BIG MONEY in it the course covers MANAGEMENT topics such as structuring portfolios practitioners or entertaining professors teach the course (as always) (they receive credits and good grades) only few students are interested in IP if… you discuss the underlying laws and legal issues you teach ‘theoretic‘ knowledge assignments: we have seen many brilliant (well-designed, convincing) presentations from students that were completely wrong. a close practical guidance is needed for patent analysis assignments Cases, cases, cases! Topics should be relevant for top management! Slide 19: Thank you very much for your attention!

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