Published on June 19, 2013
iOS 7 - This ChangesEverything forDesigners andDevelopers
According to Business Insider, “iOS 7 Is A Wake-Up Call ForApp Developers And Publishers.” iOS 7 which is beingcalled the biggest change since the first iPhone by Applehas a new aesthetic which is "flat," with less shading,texture, and 3D-style effects in the icons and app design.According to analyst, Alex Cocotas, iOS 7 also does awaywith skeuomorphism, a design philosophy that advocatesfor digital tools to intimate the physical objects they replace.For example, Apples Notes application, which formerlylooked like a paper notebook is now having a non-texturedicon that is far more abstract.
Practically, these are the important changes which are importantfrom developers and publishers point of view:• Aesthetically, the changes are significant enough thatdevelopers will have to seriously consider aligning their appswith Apples new color palette and design choices.• iOS 7 also introduces new styles and concepts for app userinterfaces, which will create a lot of work for app developers.• These changes create a tremendous opportunity for publishersand developers to create iOS 7 apps that are more in sync withthe new paradigm and leave legacy apps in the dust.
Matt Gemmell did a nice work comparing some aspects of thenew UI style in iOS 7, against that found in iOS 6.iOS 7 represents a huge aesthetic evolution. The flattening ofthe user interface did away with a lot of shadowing. The resultis a much brighter color palette, giving the impression of acleaner overall design with more open space.Lets look at the side-by-side comparisons done by Gemmell inscreenshots on following slides. And yes, iOS 6 looks stale andcluttered by comparison.You can read full details on his blog.
Comparing the Contacts app in iOS 6 and 7, when viewing a contact’s information, you ﬁndthat iOS 7 forgoes borders, instead relying on colour to indicate interactivity, and dividers toorganise information. Controls are implicit, based on labels or icons, positioning, and havingvisual ‘energy’ via a theme colour
Comparing how Messages looks now, compared to its iOS 6 counterpart, one ﬁnd that iOS 7isn’t ﬂat.There are subtle shadows, lighting effects, gradients, and even new parallax effects. It’smore ﬂat, certainly, but not two-dimensional.
The shift in style is even more apparent when you receive a phone call. Bevels, grip-handles,embossing, shadows, gloss, inner-glows and acres of hard button-borders.The chrome on theiOS 6 screen eats away 60% of the display, and very much has the appearance of an alert.Thenewer version not only lets you see more of the caller’s photo, but is a quieter presentation.
The Home Screen, and stock icon design, is much brighter and simpler than before.Althoughit’s not obvious from screenshots, the spacing of icons is different now, and the iconsthemselves are each a few pixels larger.The sacriﬁce of boundary in exchange for legibility canalso be seen in the icons themselves: their content is bigger in comparison to their total areathan on iOS 6.
Linus Ekenstam called iOS 7 "worst thing Apple has ever made, period."Developer Marco Arment sees an opening for the developer community. He writes, "I don’t think we’ve ever had such an opportunity en masse on iOS." Arment further explains, most developers with a long trajectory in the App Store need to maintain support for users who will remain on iOS 6 and maybe even iOS 5. Reactions to iOS 7 by famous Designers and Developers
Most developers cant aﬀord to write two separate interfaces, nor are they eager to blow up their apps and start over. So many will be to some extent aGached to their old design and user interface choices. This, Arment argues, opens up an enormous opportuniIes for new developers ready to create "iOS 7 naIve" apps. Even in established categories, newcomers can take advantage of the legacy players ﬂat feet and rush into the App Store.Established developers, in other words, cant aﬀord to hesitate. They need to go all-‐in on iOS 7. The dilemma, however, is that even if they do go all-‐in, they might sIll be outgunned by a newbie who has beGer adapted to the new design principles. What iOS 7 mean for Developers and Designers
The core philosophy driving iOS 7 is a refocus on content. No longer can developers rely on embellishments, colors, and visual eﬀects, Gemmell writes. The iOS 7 style is more stripped-‐down, and focused on funcIon rather than form. Apple wants apps to succeed or fail on their core oﬀering — the quality of their content and services.How Developers and Designers can succeed?Credits: https://intelligence.businessinsider.com/ios-7-will-create-new-iphone-hits-2013-6
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